The rankings are still fluctuating after the garbage update, what groups of data should webmasters review in the monthly review?
After the algorithm update, the ranking has continued to fluctuate. The order of the monthly site master review is to first divide the traffic source and query intent, then check the inclusion and sitemap health, and finally deal with content rewriting. If these three steps are done in reverse, it is usually easy to misjudge technical problems as content problems. After the page is modified, there is no recovery and it is not clear why.
First divide the fluctuations into two categories
One type is a punitive decline: the entire site or directory is almost zero, usually related to quality assessment or spam updates; another type is technical fluctuation: different keywords rise and fall between them, and the page is still indexed. The headline in the October webmaster circle was still the ongoing fermentation of the spam updates from September. In the same monthly review, another message related to traffic was the pilot settlement of generative answers - about a hundred publishers receive a share of the tiny proportion of advertising revenue. When looking at the two things together, the conclusion is that when reviewing, we should observe the fluctuations in rankings and changes in source structure at the same time; only looking at the ranking curve will miss the latter.
Which column of the three sets of data should be looked at first
The first group is the query dimension in the search console: separating brand words from non-brand words, and then looking at the share changes of information and transactional queries. The decline in transactional queries has a more direct impact on business, while fluctuations in information queries are often just changes in distribution positions. The second group is the source structure: the proportion changes brought by natural search, direct access, and answer platforms. If the citation brings an increase in direct access and brand search, it is more likely to be cited but not clicked, rather than suppressed. The third group is收录与技术: site map submission records, crawling exceptions, and index coverage. This group has no exceptions, so it is time to make changes to the content layer.
The actions that can be changed within the site have boundaries
In addition to content rewriting, there are two items that must be confirmed within the site. The first is link promotion: new content and the revised address should rely on active promotion to shorten the time to be discovered, and it cannot be assumed that everything is managed after the site map is automatically generated. The second is address stability: it is easy to make mistakes with the pseudo-static rules and redirection configuration during the revision period, and missing addresses will be misread as algorithmic attacks, so check first and then judge. AnQiCMS puts the automatic generation of the site map, link promotion, and pseudo-static and redirection rules in the same place for management, and during the review, these three items can be treated as a list that can be checked within one minute, and decide whether to change the content after checking.
How to write a review record with comparability
A table is fixed every month: observation period, fluctuation amplitude, involved catalogs or query types, other changes during the same period (revamps, content batch release, activity page launch), and conclusions. It is crucial to write the actions during the same period clearly, as most misjudgments come from comparing fluctuations without looking at what was done that month. By recording for several months in a row, you can distinguish between whole-site decline and keyword-level growth and decline, and it is also easier to see the trend of the source structure. Do not just put ranking screenshots in the records, but also match them with question volume and conversion indicators to determine whether the fluctuation really affects the business itself; when the next round of update comes, this table will be the fastest baseline.
Common questions
Ask: Should I change the content immediately if the ranking dropped?Answer: First, confirm whether it is a penalty decline. During the technical fluctuation period, changing the content will mix multiple variables together. Observe a full cycle before taking action, and the changes will have comparability.
Ask: How can we distinguish between being cited and being suppressed?Answer: Compare the search volume of brand words, direct visits, and conversion trends. Being cited often manifests as an increase in brand and direct visits while organic clicks decrease; being suppressed is a decrease in all three.
Ask: Will it affect the conclusion of the review if the site map is not updated?Yes. It determines the speed of discovery, especially obvious after the revision, it is recommended to verify it together with the link push, to confirm that the new address is already being visited.