Is there any other way to send new links to search engines besides submitting a sitemap
In addition to submitting the sitemap, is there another way to send new links to search engines? The answer is active notification protocols of this kind. Microsoft explains it clearly in the webmaster documents: IndexNow is a set of industry standards for notifying search engines when there are updates or new content on a site. The difference between it and the sitemap is not in the scope of coverage, but in the timing - the list answers 'How many pages does this site have in total,' and the notification answers 'This page has just changed.' Only doing the former, new content will not be discovered until the next round of crawling; only doing the latter, the historical pages and column structure are also missing an overall entry.
What each of the two channels is responsible for
| Channel | The issue solved | Trigger method | Scope of coverage | Intra-site acceptance |
|---|---|---|---|---|
| Site map | Full page collection and level | Regular generation, passive reading | Station-wide pages | Automatically Generate Sitemap |
| Push manually | New and changed timeliness | Submit when the action is published | Single or a small number of addresses | Link push management, Baidu push and Bing |
| Crawling discovery | Natural guidance of internal links | Depends on internal link structure | Not fixed | Anchor text and navigation settings |
Link push management is responsible for delivering content to search engines to accelerate indexing. In-house, it supports Baidu's active push and Bing two channels; The value of protocols like IndexNow lies in cross-engine sharing of a single notification, where the same batch of addresses can cover multiple participants.
The new site needs to have the order in place
The most common mistake for newly launched sites is the sequence, not the quantity. The recommended action sequence is: first confirm the crawling permission and the accessibility of the site, then submit a complete sitemap so that the search engine can obtain the full set of pages, then follow up with the publishing action and active push, and finally check the checklist and the actual number of pages weekly to ensure consistency. The reason for this sequence is simple - if the permission is not matched, no matter how fast the submission is, it will not be crawled; if the checklist is missing, the notification can only cover a few pages.
A site that has been operating for some time will focus on incremental changes: it needs to be notified after the article revision, channel migration, and address convergence. It also involves events such as the change of old addresses when 301 redirection is involved.
Common mistakes
The first is to treat the sitemap as an alternative to the submission action. The manifest file is read by the other party according to the plan, does not represent 'just updated'. The second is to only place new links on the homepage, hoping for natural discovery, the discovery speed of deep pages will be significantly slower than that of list pages. The third is not to review after pushing: it should be regularly compared with the amount of submission and inclusion, and when the gap continues to expand, first check the content quality and page accessibility instead of increasing the frequency of pushing.
Common questions
Is it certain that it will be included after pushing?Not necessarily. The push solves the speed of discovery, and the inclusion also depends on whether the page content and structure are worth archiving.
How often should it be pushed?Push in accordance with the release rhythm, only push when there is new content or content changes, which is more in line with the event semantics than scheduled batch pushing.
Should the site map be retained?It should be retained, as it covers historical pages and columns, and the notification channel cannot replace the complete list.
Will the two channels conflict?No. The list provides the full amount, and the notification provides the incremental amount, complementing each other. Submitting the same address repeatedly will not cause any content issues.