More than half of the page titles will be rewritten by search engines, what is the meaning of writing titles carefully?

It is said that more than 60% of page titles have been rewritten by search engines, does it still make sense to write titles and TDK carefully in this case - it does, but the position of the meaning has changed: the website cannot control what is ultimately displayed, but it controls how accurate the original material fed to the rewriting algorithm is.Search Engine Journal reported a study that statistics show Google changed More Than 61 Percent of title tags, the sample size was 30,000 URLs (report date January 31, 2022).This number indicates that rewriting is common, rather than 'useless if written'.

How is this number of 60 measured

The method of this research is consistent: grab a batch of page title tags filled in by themselves, then compare them with the actual titles displayed on the search results page, and count the proportion of discrepancies. The sample of 30,000 URL belongs to a single batch of observation values, and the rewriting rates under different site types and different query words are very different, and cannot be taken as a definite number for your own site.

Pay attention to the fact that it counts the 'discrepancy between the display title and the source title', among which many substitutions are equivalent: added site name, removed redundant words, and truncated long titles into more readable phrases. What truly needs to be paid attention to is the part that deviates from the original meaning after substitution.

What kind of title is more likely to be replaced

The proportion of three types of poor input quality is higher: the title is too long and is truncated into a sentence; the main keywords are buried at the end of the sentence, and the first half is the column name or modifier; the title does not match the content of the text, and the search side would rather generate a sentence from the anchor text or the text.

In reverse, the extent of replacement of a clearly written title is usually small, at most adding a brand suffix. When writing a title, put the key words in the first half sentence, control the length, and align with the content of the article, and these three things cost very little, the benefit is to make the rewriting algorithm have no reason to replace.

Which half does AI-generated TDK and manually proofread manage?

AnQiCMS's AI capabilities include AI auto-tagging and AI TDK: Automatically generate tags, images, and title keywords when creating articles, as well as AI writing assistance provided since April 2023. Their proper use is to draft initially - so that when content is batch-launched, the title, keywords, and descriptions are not left blank or written by the editor at will.

The human proofreading process manages three other things: what the content is supposed to answer, what to say externally, and whether it is consistent with the existing expression standards of the site. Leave a review position before going online, which is more time-saving than relying on rewriting to补救 after publication.

The display materials outside the title can also be handed over to the system for unified tone: the on-site anchor text management and keyword library are responsible for fixing the spelling of core words, avoiding four different ways of expressing the same concept in different columns. The link promotion and site map generation determine how quickly a new page can be read, and they, along with the title quality, affect the display results.

When is the rewritten result harmful?

Three situations are worth revising: when the brand name is replaced with a column name, the user cannot recognize the source; when the title is changed to a question or a combination of numbers, which does not match the actual content of the page; when the original compliant expression is truncated into a phrase containing absolute expressions, which brings advertising law risks. When these three types occur, rewrite the title and the first paragraph of the page to make it easier to extract, which is more effective than submitting feedback.

Most of the other replacements belong to the optimization of the display layer and do not need to adjust the title repeatedly.

Which pages are worth keeping the old title unchanged

• Old articles with stable search sources for a long time: when the title changes, the comparison relationship of historical results is broken, confirm the consistency of the landing page before changing;
• Brand page and official event page: There are compliance requirements for expression, it is better to be a little longer to maintain completeness;
• For the pages with external references: The external anchor text is built around the old title, and the cost of replacement is high.

For this kind of page, the adjustment approach is to add new content instead of changing the old title, write the new question into a new page, and let the old title continue to accommodate the original query.

Common questions

Since it will be rewritten, do you still need to fill 60 characters?Do not fill with too many words. The part that exceeds the display window will be truncated by default, and it is more useful to write a clear theme than to fill length.

Will the title generated by AI be judged as low-quality content?The judgment depends on the match between the content and the query, not the generation method; the combination of automatic generation plus人工proofreading is more stable than the bulk generation of the entire site.

Should the brand name be included in the title?Yes. The search side often adds the site name automatically. It is more controllable to write a standardized「theme word + brand」structure yourself than to let it be replaced arbitrarily.