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When garbage pages are mixed into the search results, how can you confirm whether the natural traffic has been squeezed out

📅 October 26, 2026 👁️ 1

How can you confirm if the natural traffic to your website has been squeezed out when garbage pages mixed into the search results? You need to separate two things first: one is that your ranking has dropped, and the other is that the result page itself is occupied by garbage content, and users have clicked into other places.Both show a natural decline in traffic reports, but the handling directions are completely different. Two external monitoring reports in October 2026 provided a reference level: one was about 8% of daily search results with degraded quality, and the other was that 8.4% of the pages determined since mid-September were polluted.These numbers indicate that the problem on the result page does exist, but it is an environmental factor and cannot be directly attributed to the cause of your site.

First, distinguish between two types of decline

The method of distinction is very direct: for the same word, check if your page is in the results, where it ranks, and whether there are明显 irrelevant pages on the results page.

If the page is still in the top rankings but the click-through rate has dropped, it is more likely that the attention is occupied by garbage pages or summary modules on the results page. If the page falls out of the top rankings, it is a ranking issue, and it is necessary to check the content and indexing side. This step must be done manually, using a fixed set of words, fixed devices, and regional conditions to avoid interference from the tool's口径.

Test a group with brand words and long-tail words

The effects of brand words and long-tail words are different, and they need to be tested in groups.

The brand term set: full brand name, brand plus 'official website', brand plus a core product name. This set is used to determine whether it is a problem at the result page level - the ranking of brand terms is usually stable, if fake pages or garbage pages appear in the brand term results, and your own page is pushed down, then the traffic loss comes from the pollution of the result page, not from algorithm adjustments.

A set of long-tail keywords: Take ten keywords with conversions from the keyword library to cover different intents. This set is used to judge the impact of the algorithm surface, because the fluctuation of long-tail keyword rankings can better reflect the changes in relevance. The value of the keyword library is reflected here: it ensures a stable source of test words, so that we do not have to pick words based on impression each time, and the conclusions can also be reproduced.

Check if there are injected pages within the site.

Pollution of external search result pages is not the only explanation; there is also a more common situation: the garbage pages are your own site that has been released. The verification method is to backtrack from the index side.

First, match the addresses listed in the site map with the actual indexed addresses, and find pages that are neither in the site map nor indexed; such addresses usually come from columns, comment pages, or user submitted content. Then check if the title and description contain words unrelated to the business, with particular attention to list pages and search pages where query terms are echoed in templates.

The entry for writing is a source of risk, positions such as messages, registration, form attachments are most easily exploited in bulk. Matching content review and sensitive word filtering at these entry points is more effective in preventing losses than deleting pages after the fact, because even if the spam pages indexed are deleted, they will continue to appear in the results for a period of time and drag down the site's judgment.

Realign push notifications and site maps.

After cleaning up the site, use the overlay action to accelerate recovery: confirm that the site map only lists formal pages, remove redirects and deleted addresses, and then actively send the new and modified content through link push. Baidu and Bing's active push solves the problem of 'letting the crawling party know as soon as possible', it will not change the ranking, and it will not help you deal with the pollution of the result page.

This step is prone to the opposite effect: if the deleted garbage page still stays in the site map, the push is equivalent to repeatedly submitting invalid addresses. Correct the list first, then push.

How to conclude?

Follow the above order and make a clear judgment: When your brand keyword is pushed down in the search results and there are no abnormal pages found on-site, it belongs to a side issue of the results page, and the action taken is click承接 and content differentiation; when the ranking of long-tail keywords drops significantly and abnormal collection is found on-site, it belongs to an issue of your own site, and the action taken is to clean up the entry and rebuild the index. Neither of these two paths should be adjusted before the grouping test words are measured.

Common questions

Should you report the pollution of the results page to the search engine?You can submit feedback, but you should not consider it as the main means of handling the situation. The priority of actions that can be controlled on-site is higher.

How long will it take to see if it is an algorithm problem?Measure with fixed phrases for one to two weeks, and if there is only one obvious change at the same time, it is more likely to belong to the algorithm or result page level.

Will the inclusion recover immediately after deleting the garbage page?No, the indexed pages need to be recaptured before they become invalid, and going through the overlay action again after cleaning up can accelerate the process.

How far should the keyword library be maintained?At least retain the words with conversions and their intent categories, otherwise, you will have to pick words again for each diagnosis, and the conclusions cannot be compared.

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