In website operation, we all hope that our content can be better discovered by search engines and presented to users in a clear and friendly manner.One important aspect is to optimize the URL structure so that it can convey the page theme and make it easy for search engines to understand and crawl.The pseudo-static function of AnQiCMS is the key tool that helps us achieve this goal.

Why is the static URL so important for a website?

Imagine two types of URLs:/article.php?id=123&category_id=45, and the other is:/news/anqicms-optimizes-url.html.It is evident that the latter is much better in readability.This looks like a static HTML file, but it is actually a URL dynamically generated by the backend program, which we call 'pseudo-static URL'.

The importance of static URLs is mainly reflected in the following aspects:

  1. Improve search engine friendliness:Search engines tend to crawl URLs that are structured clearly and contain keywords.The pseudo-static URL allows search engine spiders to understand the page content faster, improve crawling efficiency, and may have a positive impact on keyword rankings.
  2. Improved user experience:Users are more likely to remember, understand, and share concise, meaningful URLs. This increases users' trust in the website and is convenient for word-of-mouth communication.
  3. Increase keyword relevance:If the URL contains keywords of the page content, it can further strengthen the theme of the page, improve the relevance between keywords and content, and thus help search engines judge the value of the page.

The Anqi CMS has fully considered SEO-friendliness from the beginning of its design. Its built-in static page management function is one of its major highlights, allowing us to easily optimize the URL structure of the website.

English CMS Static Feature Overview

The Auto CMS provides flexible pseudo-static rule configuration, whether you want to quickly apply standard rules or need highly customized URL structures, it can be easily achieved.The system has built-in several common modes, and also supports advanced custom rules to meet various complex needs.

Built-in Static Rule: Quick Start Optimization

For most users, the four built-in static rules provided by SafeCMS are sufficient to meet daily needs. They each have their focus and can be chosen according to the type of website and optimization strategy.

  • Digital Mode:This is the simplest URL structure, usually containing the ID of the content. For example, the URL of an article might be/article/123.htmlThis pattern is suitable for sites that have low requirements for URL content description or place more emphasis on URL length.
  • Model Naming Pattern:In this mode, the URL will include the alias of the model to which the content belongs and the custom link name of the content. For example, the URL of an article under the news model may display as/news/anqicms-features.htmlThis structure includes both content type and directly reflects the article theme through the filename, which is particularly beneficial for SEO optimization of English sites.
  • Category naming pattern 1:This pattern of URL will include the category ID and the content ID. For example,/category/45/article/123.html. It distinguishes the content by category ID, with a clear structure.
  • Category naming pattern 2:This pattern is more focused on using custom link names for categories and content./category/latest-news/anqicms-update.html。It integrates the category and the article's theme into the URL, which is very helpful for Chinese websites that pursue keywords appearing in the URL.

After selecting the appropriate built-in rule, usually just check and save in the background pseudo-static settings, the website's URL will be automatically generated according to the new rule, saving the complexity of server configuration.

Customize pseudo-static rules: Fine-grained control of your URL

If the built-in rules cannot fully meet your refined SEO strategy, Anqi CMS also provides a powerful custom 301 redirection rule function.This allows you to freely combine URL elements as you like, just like stacking blocks, based on the content type of the website (document details, list, single page, tags, etc.).

The configuration of custom rules adopts the form of 'rule_name===rule_value', where the left side is the different content types of the website, and the right side is the style you want the URL of the content type to display. Anqi CMS provides a variety of variables for you to use:

  • {id}The unique numeric ID of the content.
  • {filename}：Content custom link name, usually automatically generated from the title in pinyin, can also be manually modified to English keywords, which is the key to implementing keyword URLs.
  • {catname}：Categorization custom link name, similar to{filename}，but used for categorization.
  • {catid}：Categorization unique numeric ID.
  • {module}：Content belongs to the model alias (such as "article", "product").
  • {page}：Used for pagination, indicating the page number.

Actual application example:

  1. Article detail page:
    • If you want the article URL to include the model name and keywordized link name, you can set it to:archive===/{module}/{filename}.htmlThis will generate something like/news/anqicms-best-practices.htmlThe URL of.
  2. Category list page:
    • If you want the URL of the category page to also include the model name and keywordized link name, and support pagination, you can set it like this:category===/{module}/{catname}(-{page}).htmlThis will generate something like/news/industry-insights.html(Page 1) or/news/industry-insights-2.html（second page）of the URL. Note(-{page})indicates that the pagination part is optional. When there is no pagination, the page number will not appear in the URL.
  3. Single page:
    • For single pages such as "About Us" and "Contact Us", you can set a concise keyword-based URL:page===/{filename}.htmlThis will generate something like/about-us.htmlThe URL of.

Through the flexible combination of these variables, you can almost design any URL structure you want.

Operation Suggestions and Precautions

When configuring and optimizing the pseudo-static rules, there are some practical suggestions that can help you ensure the effect and avoid potential problems:

  • Plan first:Please plan in advance before changing the URL structure. A clear URL structure should be consistent with the hierarchy of your website content and SEO strategy.
  • Make good use of custom URL aliases:Auto CMS provides the 'Custom URL' or 'Custom Link Name' field when adding documents, creating categories, and single pages{filename}and{catname}variable).Please fully utilize these fields, enter English keywords highly relevant to the content, which will greatly enhance the SEO value of the URL.anqicms-pseudo-static-details.
  • Stability first, modify cautiously:Once the website goes live and is indexed by search engines, try to avoid frequent changes to the URL.Each change in the URL may cause search engines to recrawl and evaluate the page, which may affect ranking in the short term.
  • Combine 301 redirect:If you inevitably need to modify the URL of the indexed page, please make sure to set it in the '301 Redirect Management' feature of the Anqi CMS backend