In the ocean of website content, how can our high-quality content stand out and be discovered by more potential users, which is a continuous exploration topic for every content operator.Search Engine Optimization (SEO) is one of the key strategies to achieve this goal.While in SEO practice, URL plays an extremely important role.
auto in AnQiCMS (AnQiCMS)archive/listdata returned by these interfaces providescanonical_urlandfixed_linkThese fields are not just simple links, but provide strong support for the website's SEO.Understand and make good use of these two fields, which can significantly improve the visibility and ranking of your website content.
fixed_link: the 'permanent address' of content on the network
You canfixed_linkField can be imagined as the 'ID card number' or 'permanent address' of each piece of content on your website.Once published, this link acts as a permanent address for the content and is not easily changed.It is usually the simplest and most descriptive URL that our website displays to the outside world.
- improve the efficiency and understanding of search engine crawling：Search engine crawlers will prioritize processing URLs that are clear and stable when crawling websites. A well-designed URL that contains keywords
fixed_linkCan help search engines understand the page theme faster. For example, an article about "Security CMS Optimization Techniques".fixed_linkmay be/anqicms-seo-tips.htmlThis is more direct to tell the search engine the content of the page than a string of random numbers. - Optimize user experience and sharing: Concise and clear.
fixed_linkNot only is it easy for users to remember, but it also makes it convenient for them to share on social media or via email.Users tend to click and share links that look 'clean' and descriptive, which indirectly increases the page's exposure and traffic. - Accumulate link weight: Long-term and stable.
fixed_linkHelps accumulate external links (external links) on the page. When other websites link to your content, the weight of these links will continue to point to the samefixed_linkThus, continuously enhancing the SEO value and ranking potential of this page.
Provided by the Anqi CMS.fixed_linkEnsured that the content URL has high stability, which is crucial for long-term SEO strategies. Even if you change the article title or category, as long as you do not change the URL alias settings,fixed_linkAlso, it can usually remain unchanged, thus maintaining the trust and link assets that the search engine has established.
canonical_urlAvoid the 'authoritative statement' of duplicate content:
In website operation, duplicate content is a common SEO challenge.The same article may be considered as multiple identical or highly similar contents by search engines due to different URL parameters, classification methods, or content display formats.
- An article may belong to multiple categories, leading to multiple paths accessing the same content.
- The content of the list page is similar after filtering, sorting, or pagination, although the URL is different.
- To track marketing effectiveness, the URL may contain additional parameters (such as
?source=baidu），but the content is exactly the same.
These situations will cause difficulties for search engines: which one is the 'original version'?!Which one is the most authoritative, the one that should be included and ranked?If the search engine is unable to determine, it may scatter the page's link weight, even possibly be misjudged as malicious duplicate content, thus affecting the overall ranking of the website.
canonical_urlfield is designed to solve this problem. It is an HTML tag<link rel="canonical" href="..." />The attribute value is used to explicitly inform the search engine that although the current page can be accessed through multiple URLs, this is the "original" or "preferred" version of the content.canonical_urlis the "original" or "preferred" version of the content.
- Page Weighting: By setting
canonical_urlYou can concentrate all the link weights pointing to duplicate content URLs to the main URL you specify. This avoids the dispersion of weights and helps to improve the ranking of the homepage. - Increase picking efficiencyAfter understanding the standard relationship between pages, the search engine will reduce the crawling of duplicate URLs and allocate more resources to crawling and indexing other unique content of the website.
- Avoid penalty riskAlthough search engines usually can recognize and handle some unintentional duplicate content, but主动声明
canonical_urlCan avoid any potential misjudgment, reduce the risk of being penalized by the algorithm due to duplicate content.
Anqi CMS provides in the interfacecanonical_urlField, allowing you to easily obtain and correctly deploy standard URL tags when building the front-end of a website.This is particularly important for websites that dynamically generate content and have multiple access paths.
Synergy: Building a solid SEO foundation
fixed_linkandcanonical_urlThey are two complementary tools that serve the website SEO together.fixed_linkFocuses mainly on the permanence and descriptiveness of individual content pages, whilecanonical_urlFocuses on dealing with duplicate content issues that may arise internally or externally on the website, guiding search engines to identify the authoritative version of the content.
Anqi CMS'sarchive/listThe interface can return these two fields at the same time, meaning that the system has taken into account your deep needs for content structure and SEO. It is recommended to always maintain this in the process of development and content publication.fixed_linkThe stability and descriptiveness, and in scenarios where repetitive content may occur (such as pagination, filtering results page, or content being referenced by multiple categories), utilizingcanonical_urlExplicitly specify the standardized address of the content.
Through the reasonable use of the security CMS providedfixed_linkandcanonical_urlYou not only can provide users with clearer and friendlier access paths, but also can effectively optimize the search engine's understanding and evaluation of your website content, helping your website perform better in search results.
Common Questions and Answers (FAQ)
Q1: Iffixed_linkandcanonical_urlThe value can vary, which is more important for SEO?In most cases, for each unique piece of content on a website,fixed_linkandcanonical_urlthe value should be the same, that is,fixed_linkThis is the standard URL for the content. When they are different,canonical_urlit will inform the search engine which is the "preferred" or "authoritative" version of the content, so the search engine will refer to it first.canonical_urlProcess the index and ranking of the page. For example, if you have multiple URLs pointing to the same content,fixed_linkit may be one of them, but you can throughcanonical_urlClearly tell the search engine which URL is the 'main' version you want it to index.
Q2: Do I need to set each content manually?canonical_urlHow does Anqi CMS handle it?The AnQi CMS will usually automatically generate reasonable ones based on your website configuration and content publishing statusfixed_link.canonical_urlIn most CMS systems, for the detail page of a single article, by defaultcanonical_urlwill be associated withfixed_linkMaintain consistency. However, in some complex scenarios, such as list pages with a large number of filtering parameters, pagination, or accessing the same content through multiple paths, you may need to dynamically set or override according to the specific front-end implementation logic.canonical_urlTo ensure the original independent URL of the content pointed to, avoid duplicate content issues.This field is provided by AnQi CMS to allow front-end developers to have more detailed SEO control.
Q3:archive/listWhat are the actual uses of these two fields returned by the interface when displaying the content list?Whenarchive/listThe interface returns a list of contents, and each item in the list (i.e., each article, product, etc.) will contain its independentcanonical_urlandfixed_linkThis makes it possible to directly link each item in the list to its detail page when building the list page.fixed_link. It is also important that in some special cases, such as when you display the full content or most of the content directly on the list page, and the URL of the list item is not its only homepage,canonical_urlIt is particularly important. It ensures that even if the list item itself is indexed, the weight will be correctly passed to the actual detail page, avoiding weight dispersion.