In today's highly competitive online environment, whether a website can stand out in search engines largely depends on its optimization of details.Where the page's Title (title) and Description (description) play a crucial role, they are the 'business card' of the website displayed on the search engine results page (SERP).Properly customize these elements can not only help search engines better understand the content of the page, but also attract potential visitors to click, thereby improving the traffic and visibility of the website.AnQiCMS (AnQi Content Management System) is a powerful content management system that provides users with flexible and convenient TDK (Title, Description, Keywords) management functions, making website optimization easily accessible.

Next, we will delve into how to customize the Title and Description in the Anqi CMS, and how to effectively utilize these features to optimize search engine results.

Understanding the Importance of Title and Description

Before delving into the operation, it is important to understand the significance of Title and Description for search engine optimization.

  • Title (page title)This is the most prominent content that users see in the search engine results page, as well as the text displayed in the browser tab.It directly tells search engines and users the core topic of the page.A good title should not only contain core keywords but also be able to attract users to click.
  • Description（页面描述）Although search engines do not directly use it as a ranking factor, a high-quality description can be part of the search engine results summary, providing more detailed elaboration of the page content, and attracting users to click.It provides more information to help users judge whether the page meets their needs.

The design of AnQi CMS fully considers SEO friendliness, providing us with the ability to customize these key elements from global to local, in multiple dimensions.

Global website homepage Title and Description settings

For the 'front door' of the entire website - the homepage, the setting of the Title and Description is crucial.They define the overall positioning and core business of the website.

After entering the backend management interface, find“Backend Settings”then select“Home Page TDK Settings”. Here, you will see three key input boxes:

  • Home Page TitlePlease fill in the core name or brand slogan of the website, and combine the most important keywords. Search engines will usually prioritize the display of this content.
  • Home page keywordAlthough the role of keywords in search engine rankings is not as strong as before, it is still recommended to fill in several core keywords highly relevant to the website theme, separated by English commas.This helps search engines understand the overall business scope of the website.
  • Homepage descriptionHere, you should succinctly summarize the services, products, or content features provided by the website in one or two sentences, striving for smooth language, attractiveness, and natural integration of core keywords.This content is the key summary that showcases the value of the website to users.

By carefully filling out this information, you lay a solid foundation for the initial presentation of the website in search engines.

Content level fine control of Title and Description

In addition to global settings, Anqi CMS also provides the ability to set TDK individually for specific content pages (such as articles, products, categories, single pages, and tag pages), which is crucial for improving long-tail keyword rankings and conversion rates for specific pages.

1. Optimization of (article/product) document pages

When publishing or editing any article or product details, Safe CMS provides special SEO optimization fields:

  • In“Content Management”SelectPublish DocumentOr edit an existing document.
  • Scroll down on the document editing page to findOther ParametersExpand the section to see“SEO title”/“Document keywords”and“Document summary”and other fields.
  • SEO titleDefault: The content of the Title tag on the page may be consistent with the document title.If you want to display a more attractive title or one with more keywords in search engines, you can set it separately in the 'SEO Title'.This allows content title to be optimized for user reading, while the SEO title is optimized for search engine optimization.
  • Document keywords：Keywords should be similar to the home page, here you should fill in keywords closely related to the current document content, separated by English commas.
  • Document SummaryThis will serve as the page Description. If left blank, the system will automatically extract the first 150 words or so of the document content as the description.To accurately convey the value of the page and attract clicks, it is strongly recommended to manually write a highly summarized, keyword-rich, and engaging description.

In addition, the "Custom URL" feature (help-content-archive.mdmention) is also worth noting.You can set a clear, concise, and keyword-rich English URL path for each document, which is not only user-friendly but also helps improve the search engine's understanding of the page topic./article/123to/article/anqicms-seo-guide.

2. Classification (List) page optimization

The category page usually contains a list of related content, and their Title and Description determine whether users can find your website through category keywords.

  • In“Content Management”SelectDocument Classification.
  • When adding or editing categories, also inOther ParametersFound in“SEO title”/“Keywords”and“Category Introduction”.
  • Here the setting logic is the same as the document page, ensuring that each category page has a unique and optimized Title and Description.
  • The "Custom URL" feature also applies to categories ({catname}), it is recommended to use short, descriptive English paths.

3. Optimization for single-page (such as About Us, Contact Us)

For pages such as “About Us” and “Contact Us”, which are independent pages, they usually do not belong to any category, but they still need to be optimized for SEO.

  • In“Page Resources”Select"Page Management".
  • When adding or editing a single page, you will see“SEO title”/“Keywords”andSingle Page Introductionfields, fill in according to the aforementioned principles.
  • Similarly, set a meaningful "custom URL" for the single page.

4. Tag (Tag) Page Optimization

The Tag page aggregates content from another dimension, and it also has the potential to be indexed and ranked by search engines.

  • In“Content Management”Select“Document Tag”.
  • When adding or editing tags, provide“SEO title”/“Tag keywords”and“Tag Description”.
  • It is also very important to customize the URL path of the tags, which should be concise and clear.

Combine with other SEO advantages of Anqi CMS

The powerful functions of AnQi CMS in TDK customization are part of its overall SEO toolkit. To achieve the best effect, it should be combined with the following features:

  • Keyword library management：Security CMS provides 'Advanced SEO Tools' and 'Keyword Library Management'.This can help you manage the core keywords of the website uniformly, ensuring that it is convenient to reference and maintain consistency when writing TDK, and avoid missing important keywords.When editing documents, you can utilize the keyword library by selecting the keyword button.
  • Static URL and 301 Redirect ManagementEnsure your URL structure is search engine friendly.The Auto CMS supports pseudo-static configuration, which can convert dynamic URLs into static ones that are easier to understand and index.Combine the custom URL field to make your Title, Description, and URL work together to boost SEO.When you need to adjust the page URL, the 301 redirect feature can prevent traffic loss and SEO weight dispersion.

Optimize Title and Description Practical Suggestions

When setting TDK, in addition to tool-level operations, it is also necessary to follow some content strategies:

  1. Maintain uniquenessEach page's Title and Description should be unique to avoid repetition.
  2. Natural keyword integrationIncorporate core keywords naturally in the Title and Description, but avoid keyword stuffing to prevent search engine penalties.
  3. Title length moderate：Title usually recommended to be controlled within 60 characters, overly long titles may be truncated in search results.
  4. Description captivating：Description is generally recommended to be between 120-160 characters, it should be a concise, accurate and attractive summary of the page content, encouraging users to click.
  5. Reflect user valueTitle and Description should not only be designed for search engines, but also consider user needs, directly stating what problems the page can solve for users or what value it can provide.
  6. Regular review and updateWith the development of website content and business, TDK may also need to be adjusted. Regularly reviewing and updating TDK can help the website maintain good search performance.

English CMS provides extremely convenient and fine-grained TDK management capabilities for website operators, ensuring comprehensive SEO considerations for every aspect from the entire website to each minute content unit.By fully utilizing these features and combining them with content optimization practices, your website will achieve better visibility in search engines and attract more target users.

Common Questions (FAQ)

Q1: Why is the Title and Description I set in the AnQi CMS backend not fully displayed in the search engine results, or is displayed with different content?

Q2: What are the priority differences in optimizing the TDK of the website homepage and specific content pages?

A2: They have different optimization focuses.Home page TDKIt should focus on the overall brand, core business, and most important keywords of the website, which represents the macro positioning of the website.TDK of specific content pages(As for articles, products, or category pages) should focus more on the unique themes and long-tail keywords of that page.On the optimization priority, all pages' TDK are important, but the optimization of specific content pages can bring more accurate traffic and higher conversion rates, as it directly applies to the specific search intent of users.The homepage TDK is the foundation for establishing the authority and breadth of the website, while the content page TDK is the key to enhancing depth and accuracy.

Q3: In security CMS, how can I customize the URL (such as{filename}or{catname}) Apart from aesthetics, what actual benefits does it have for SEO?

A3: Custom URLs provide significant actual help for SEO, not just aesthetic:

  1. Enhance keyword relevanceWhen the URL contains the core keywords of the page, search engines can understand the page content faster and more accurately, considering it as one of the ranking factors.
  2. Improve the click-through rate of users：Users can see descriptive URLs on search engine result pages, which can better judge the content of the page and increase the willingness to click.
  3. Improve readability and memorability：A clear and concise URL is easy for users to read, remember, and share.
  4. Optimize internal link structure：A structured URL helps search engines crawl and understand the hierarchical relationship of a website, enhancing the value of internal links. Anqy CMS offers features such as pseudo-static and custom URLs (such as using{filename}or{catname}The variable (auto) allows you to easily implement these advantages, converting dynamic and meaningless URLs into static and semantically meaningful URLs, working in synergy with your Title and Description to enhance SEO performance.