During the operation of a website, a good URL structure is like a clear map, which not only helps users intuitively understand the content of the page but also guides search engines to more efficiently crawl and understand your website.AnQiCMS was designed with the need for search engine optimization (SEO) in mind from the very beginning, with built-in powerful URL management functions, allowing us to easily create a search engine-friendly website structure.

Why is it important to have a search engine friendly URL?

Search engines prefer static or pseudo-static URLs because they usually mean stable content and clear structure, which are easier to crawl and index.Users also prefer such URLs because they are readable and memorable, and even more convenient when sharing.Therefore, optimizing the URL structure is an indispensable part of improving the overall SEO performance and user experience of a website.

AnQiCMS provided the URL optimization tool

AnQiCMS provides a series of features to help us easily achieve URL structure optimization:

1. 伪静态规则：基础与选择

One of the core advantages of AnQiCMS is its powerful pseudo-static feature. It can convert dynamic links with question marks and complex parameters into addresses that look like static pages, such as converting/article.php?id=123becomes/article/123.htmlThis not only makes the URL more beautiful, but also conforms to the crawling habits of search engines.

In AnQiCMS background, we can enter the configuration of "Static Rules

  • Digital Mode:URL directly contains the content ID, for example/article/123.html. This mode is concise and clear, but slightly reduces the SEO keyword friendliness.
  • Model Naming Pattern:The URL will reflect the model of the content, for example/article/seo-optimization.htmlor/product/luxury-car.htmlThis helps to clearly distinguish content types, suitable for multilingual sites or websites with complex content structures.
  • Classification naming patterns 1 and Classification naming pattern 2:These two modes will integrate category information into the URL, for example/news/industry/latest-trends.html。They can clearly show the content's ownership and help users and search engines understand the website's hierarchy structure.

It is crucial to choose the mode that best fits your website's content structure and SEO strategy.If we mainly focus on content categorization and hierarchy, category naming pattern would be a good choice; if the content types vary greatly, model naming pattern is more applicable.

2. Custom URL: Fine-grained control

If the preset rules cannot fully meet your refined needs for URL structure, AnQiCMS also provides powerful custom pseudo-static rule features.This means we can build a unique URL structure like building blocks with various built-in variables.

In Custom Mode, we can set personalized URL formats for core page types such as article detail pages, category list pages, and single pages. AnQiCMS provides the following key variables for us to combine and use:

  • {id}The unique ID of the content.
  • {filename}：The custom link name (or URL alias) of the content, usually generated from the title.
  • {catname}：Custom link name for the category.
  • {catid}The unique ID of the category.
  • {module}：The URL alias of the content's model.
  • {page}：The pagination page number (to be enclosed in parentheses, such as(-{page})).

For example, we can customize the URL of the article detail pagearchive===/{module}/{catname}/{filename}.html, or set the category list page tocategory===/{module}/{catname}(-{page}).

It is worth mentioning that when adding articles, categories, and tags, we can all manually set a "custom URL alias".AnQiCMS default will automatically generate拼音 aliases based on the title, but it is best to optimize it to be related to the content theme in English or pinyin phrases, and try to integrate core keywords.seo-optimization-tipsInstead of a long string of pinyin. This URL is not only more meaningful but also more keyword-friendly.

3. 301 Redirect Management: Solve Old Link Issues

During the operation of the website, it is inevitable that we need to adjust the content structure, update article titles, or delete old pages. This may lead to a large number of old links becoming invalid, with visitors encountering 404 error pages. It may also damage the long-term SEO weight accumulated by the website. AnQiCMS' built-in 301 redirect management feature can help us.