The URL structure of the website, like a business card, not only shows to users but also is an important clue for search engines to understand the content and hierarchical relationship of the website.An clear, concise and semantically rich URL, which can not only greatly improve the user experience, but also significantly enhance the website's search engine optimization (SEO), helping the content to achieve better rankings.Security CMS is well-versed in this, built-in with powerful pseudo-static features, allowing website operators to configure and optimize URL structure easily.

Why is the URL structure so important for SEO?

Dynamic URLs usually contain question marks, equals signs, and various parameters, such aswww.yourdomain.com/article.php?id=123&category=tech. Such URLs make it difficult for search engine crawlers to identify content themes and distinguish between different pages, and users may also find them not intuitive.

Compared withwww.yourdomain.com/technology/anqicms-rewrite-rules.html, it looks like a real static HTML file. This structure has several significant advantages:

  • Enhance readability and user experience：Users can roughly understand the page content from the URL, which improves trust and willingness to click.
  • Improve the efficiency of search engine crawlingEnglish: The search engine prefers URLs that are well-structured and have clear hierarchy, which helps to crawl and index pages faster and more accurately.
  • Keyword optimization：Incorporate core keywords into the URL can further prompt search engines about the page theme, which is helpful for relevant search rankings.
  • Reduce the risk of duplicate content：A standard URL structure helps to avoid issues with generating identical content pages due to different parameter combinations, reducing the negative impact of duplicate content on SEO.

The design of AnQi CMS has considered these requirements from the very beginning, therefore, configuring pseudo-static rules is a key step to improve website operation efficiency and SEO performance.

The pseudo-static configuration feature built-in to Anqi CMS

The management of pseudo-static rules is integrated into the background of Anqi CMS, eliminating the麻烦 of manually modifying the server configuration files (such as Nginx or Apache's rewrite rules).You can find the 'SEO rules' option under the 'Feature Management' menu in the background.Here, AnQi CMS provides several preset modes, as well as highly flexible custom modes to meet the needs of different websites.

Choose the pseudo-static mode that suits you

Anqi CMS provides four built-in pseudo-static rules, each with its applicable scenario:

  1. Number PatternThis mode uses the ID of articles, products, single pages, and tags as part of the URL. For example:

    • Article details:/archive/123.html
    • Category list:/category/10.htmlThis pattern is concise and intuitive, especially suitable for Chinese websites, the URL does not contain complex pinyin or English words.

  2. Model naming pattern： The pattern is usually preferred by English-speaking sites, as it incorporates the URL alias of the content model (such as "article" corresponds toarticleor "product" corresponds toproduct) into the URL. For example:

    • Article details:/article-123.htmlor/article/anqicms-features.html
    • Product list：/product-list-45.htmlThis pattern makes the URL more semantically meaningful, which is convenient for users and search engines to understand the content type.

  3. Category naming pattern 1 (Chinese site)： This pattern is based on the numeric pattern and also reflects the category URL alias in the URL. For example:

    • Article details:/category-name/123.html
    • Tag details:/tag-name/45.htmlIt maintains brevity while adding information to the URL.

  4. Category Naming Pattern 2 (English Site)： With the same naming pattern as the model, but emphasizes the classification URL alias even more, making it occupy a more important position in the URL. For example：

    • Article details:/category-alias/article-alias.htmlThis pattern is very suitable for internationalized sites that need to emphasize classification hierarchy and English semantics.

You can choose the most suitable one from these four modes based on the positioning and main user group of the website, and Auto CMS will automatically apply the corresponding rules based on your choice.

In-depth Customization of伪静态 Rules (Advanced Mode)

If the built-in mode cannot fully meet your personalized needs, Anqi CMS also provides a powerful custom mode.This allows you to freely combine variables to build the URL structure that best suits your preferences, just like building with blocks.

In custom mode, you need to规则名===规则值to define the URL rules for each page type. The names of definable rules includearchive(Document Details),category(category list),archiveIndex(Model home page),page(Single Page),tagIndex(Tag home page)、tag(Tag details)。

You can use the following variables:

  • {id}The unique ID of the content.
  • {filename}: Custom URL aliases for content (articles, products, single pages, tags), usually pinyin or English.
  • {catname}The custom URL alias of the category.
  • {catid}: ID of the category.
  • {module}：Content model URL alias (like)articleorproduct).
  • {page}：Page number, needs to be placed inside parentheses, like(-{page}), indicating an optional pagination section.

For example, you can combine rules like this:

archive===/{module}/{catname}/{filename}.html
category===/{module}/{catname}(-{page}).html
archiveIndex===/{module}.html
page===/page/{filename}.html
tagIndex===/tags(-{page}).html
tag===/tag/{filename}(-{page}).html

This example rule will bring a very semantic and hierarchical clear URL structure to your website.

Important reminder: server environment configuration

No matter which pseudo-static mode you choose, make sure that your web server (such as Nginx or Apache) is properly configured asreverse proxyTranslate all front-end requests to AnQiCMS application.AnQiCMS will receive these requests and route and parse them internally according to the pseudo-static rules set in your backend.

This means that you do not need to write complex URL rewrite rules in Nginx or Apache to match the pseudo-static paths of AnQiCMS, but only need to configure a simple reverse proxy to direct all HTTP traffic to the port that AnQiCMS is listening on (usually 8001), allowing AnQiCMS to handle the URL parsing logic.

An example of a typical Nginx reverse proxy configuration snippet might look like this:

location @AnqiCMS {
    proxy_pass http://127.0.0.1:8001;
    proxy_set_header   Host             $host;
    proxy_set_header   X-Real-IP        $remote_addr;
    proxy_set_header   X-Forwarded-For  $proxy_add_x_forwarded_for;
}
error_page 404 =200 @AnqiCMS;
location / {
   try_files $uri $uri/index.html @AnqiCMS;
}

(Please note that this is a reverse proxy configuration commonly used when deploying AnQiCMS, ensuring that all requests can reach the AnQiCMS application.)The specific server configuration please refer to your server environment and AnQiCMS installation document.

Other techniques for optimizing URL structure

In addition to configuring the pseudo-static rules, there are some practices related to URLs that can further improve the search engine friendliness of the website:

  • Use the "Custom URL" field reasonablyIn publishing articles, adding categories, single pages, and tags, Auto CMS provides the 'custom URL' field (corresponding to the pseudo-static rules in the{filename}and{catname}）。Suggest to fill in meaningful, keyword-containing pinyin or English aliases for these contents, which will directly reflect in the pseudo-static URL and further optimize SEO.
  • Keep the URL conciseAvoid URLs that are too long or contain too many unnecessary words.
  • Use hyphens-Separate words: This is the URL separator recommended by search engines, which helps them understand the individual words in the URL.
  • Use 301 redirect.If the URL structure of the website needs to be adjusted, or some old pages are deleted/merged, it is necessary to use the "301 Redirect Management" feature of the Anqi CMS backend to permanently redirect the old URL to the new URL to retain link weight and avoid traffic loss.

Through the static URL feature provided by the AnQi CMS, you can easily build URLs that are friendly to both users and search engines, helping your website gain an advantage in the competitive online environment.

Common Questions (FAQ)

1. How to solve the problem that my website page cannot be opened after configuring the pseudo-static rules?Improper configuration of pseudo-static rules can indeed lead to inaccessible pages.