In the digital marketing battlefield, a good website title is like a gold plate signboard, which is not only the first impression of the content but also an important basis for search engines to identify and rank pages.However, many website operators may encounter a headache: the automatically generated titles by the CMS system are too long, which not only gets cut off in the search results, affecting user clicks, but may also dilute the keyword weight, thereby damaging the SEO effect.

As a senior website operation expert, I am well aware of the powerful potential of AnQiCMS (AnQiCMS) in content management and SEO optimization.With its high-performance architecture based on the Go language and rich features, AnQiCMS provides us with flexible tools to accurately control the title, avoiding the trouble of automatically generating overly long titles.Today, let's delve into how to effectively manage titles in AnQiCMS, so that your website titles comply with SEO standards and also attract users' attention.

Why would a long title affect SEO?

Before we delve into the specific operations of AnQiCMS, it is crucial to briefly understand the impact of title length on SEO.Search engines like Baidu, Google, etc., usually have a character limit (about 60-70 characters, or pixel width) when displaying titles on the search results page (SERP).If the title is too long, the excess part will be truncated and displayed as an ellipsis.

This will bring several negative impacts:

  1. Reduce click-through rate (CTR): Users cannot see the title content in full, may miss key information, thereby reducing the willingness to click.
  2. Dilute keyword weightThe keywords in the first half of the title have higher weight. If important keywords are pushed to the end of the title, even if they are truncated, their SEO value will be greatly reduced.
  3. Affect user experienceA clear, concise, and attractive title can better convey the theme of the page and enhance user trust. A title that is too long or truncated may seem disorganized.

Our Anqi CMS deeply understands the way of SEO, and has reserved various means of optimizing titles in the design.

How can Anqi CMS help us solve the problem of long titles?

The Anqi CMS provides flexible mechanisms for title management, allowing us to accurately control the titles seen by search engines without affecting the normal display of page content. This is mainly achieved through the following core strategies:

Core strategy one: Precisely customize the "SEO title" field

This is the primary and most direct method to solve the problem of title length being too long.In AnQiCMS, whether you are publishing articles, managing categories, or editing tags, you will find an independent 'SEO Title' field in its 'Other Parameters' or 'Advanced Settings'.

  1. Differentiate between "document title" and "SEO title":

    • The document title (or page name, category name) is mainly used for internal display on the website, such as being displayed on the<h1>Label content, or displayed on the website navigation, list page. It is more focused on conveying content to visitors.
    • “SEO title” is specifically designed for search engines, and it will eventually render to HTML.<title>In the tag. You can optimize this field independently according to SEO**practices.

  2. How to make use of the "SEO title":

    • Concise and refinedPut the core keywords at the beginning of the title to ensure that the title can be fully displayed in the search engine results. It is usually recommended to control it within 60-70 characters (30-35 Chinese characters).
    • Contains keywordsCombine page content naturally and incorporate 2-3 core keywords to improve relevance.
    • Attract clicksTry to add some descriptive or curious words within the allowed character range to increase click-through rate.

By actively filling in and optimizing this "SEO Title" field when publishing or editing content, you can completely control the page title seen by search engines, avoiding the system automatically generating overly long titles based on page H1 and other elements.

Core Strategy Two: Refine TDK Template Tag Control

AnQiCMS's template system is very flexible, supporting Django template engine syntax, which allows us to further refine the title generation logic at the template level.万能TDK标签 tdkIt is a powerful tool that allows us to customize the display of titles (Title), keywords (Keywords), and descriptions (Description).

When you do not set the 'SEO title' separately in content management or want to unify the specification at the template level,tdkthe parameters of the tag can come into play.

Taking the title as an example,{% tdk with name="Title" ... %}The tag supports the following key parameters to prevent the title from being too long:

  1. siteNamepropertyMany times, out of habit, we tend to add the website name at the end of the title for brand exposure.AnQiCMS also mentioned in the 'Global Function Settings' that the website name will be appended as a suffix to the page title.Although this helps brand recognition, it is easy to exceed the limit if the basic title is already long and the website name is added.

    • Solution:siteNameThe attribute allows you to control whether the website name is appended to the current title. By default, it may be set totrue(Based on your template design). If you want to avoid the website name causing the title to be too long, you can explicitly set it asfalse:
      
<title>{% tdk with name="Title" siteName=false %}</title>
      This way, the title seen by the search engine will no longer automatically concatenate the website name.

  2. sepproperty: The separator between different elements in the title also counts for character numbers. The default separator may be a hyphen.-or underscores_. If you find that these separators take up too many characters, or you want to use simpler symbols,septhe attribute can help you customize.

    • SolutionYou can specify a more concise delimiter, such as a vertical line|Or even omit the delimiter in some cases:
      
<title>{% tdk with name="Title" sep=" | " %}</title>
      This can help you save valuable title character space.

  3. showParentpropertyFor content with deeper levels (such as articles belonging to a subcategory, which in turn belongs to a top-level category), whether the title includes the name of the parent category also affects the length and relevance of the title.By default, some templates may automatically include the parent category name in the title.

    • Solution:showParentThe property can control whether the parent category title is displayed in the title. If it is set tofalse, it can effectively shorten the title length:
      
<title>{% tdk with name="Title" showParent=false %}</title>
      This is in the multi-level structure