On the battlefield of digital marketing, a good website title is like a gold signboard, it is not only the first impression of the content, but also an important basis for search engines to identify and rank pages.However, many website operators will encounter a headache: The titles automatically generated by the CMS system are too long, which not only gets cut off in the search results, affecting user clicks, but may also dilute the keyword weight, thus damaging the SEO effect.

As a senior website operations expert, I am well aware of the great potential of AnQiCMS in content management and SEO optimization.With its high-performance architecture based on the Go language and rich features, AnQiCMS provides us with flexible tools to accurately control the title and avoid the trouble of automatically generating overly long titles.Today, let's delve into how to effectively manage titles in AnQiCMS, so that your website titles not only comply with SEO standards but also attract user attention.

Why would a long title affect SEO?

Before we delve into the specific operations of AnQiCMS, it is crucial to briefly understand the impact of title length on SEO.Search engines such as Baidu, Google, etc., when displaying titles on the search results page (SERP), usually have a character limit (about 60-70 characters, or pixel width).If the title is too long, the part that exceeds will be truncated and displayed as an ellipsis.

This will bring several negative impacts:

  1. Reduce click-through rate (CTR)Users may not be able to see the title content completely, may miss key information, thereby reducing the willingness to click.
  2. Dilute keyword weightThe keywords at the beginning of the title will receive higher weight. If important keywords are pushed to the end of the title or even truncated, their SEO value will be greatly reduced.
  3. Affect user experienceAn clear, concise and attractive title can better convey the theme of the page and enhance user trust. A title that is too long or cut off may appear disorganized.

AutoCMS understands the SEO way, and has reserved various methods for optimizing titles in design.

How does AutoCMS help us solve the problem of title length being too long?

The AnQi CMS provides flexible mechanisms in title management, allowing us to accurately control the titles seen by search engines while not affecting the normal display of page content. This is mainly achieved through the following core strategies:

核心策略一：精准定制“SEO标题”字段

  1. 区分“文档标题”与“SEO标题”:

    • “Document Title”（or “Page Name”, “Category Name”）is mainly used for internal display on the website, such as displayed on the page<h1>Label content, or displayed in website navigation, list pages. It focuses more on conveying content to visitors.
    • “SEO title” is specifically prepared for search engines, and it will ultimately be rendered to HTML's<title>Label in. You can optimize this field independently according to SEO**practice.

  2. How to use 'SEO Title':

    • Concise and refined：Place the core keywords at the beginning of the title, ensure that the title is fully displayed in search engine results, usually recommended to control within 60-70 characters (30-35 Chinese characters) or less.
    • Include keywords：Combine page content naturally with 2-3 core keywords to improve relevance.
    • Attract clicksIn the allowed character range, try to add some descriptive or curious words to increase the click-through rate.

By actively filling in and optimizing this "SEO title" field when publishing or editing content, you can completely control the page title seen by search engines, avoiding the system generating overly long titles based on the page H1 automatically.

核心策略二：精细化TDK模板标签控制

AnQiCMS's template system is very flexible, supporting Django template engine syntax, which allows us to further refine the title generation logic at the template level.万能TDK标签 tdkIt is one of the most powerful tools, allowing us to customize the display of the Title, Keywords, and Description.

When you do not set the 'SEO title' separately in content management, or want to unify the specification at the template level,tdkthe parameters of the tags can be put to use.

Taking the title as an example,{% tdk with name="Title" ... %}The label supports the following key parameters to prevent the title from being too long:

  1. siteNameProperty Many times, in order to increase brand exposure, we tend to add the website name at the end of the title.AnQiCMS in the "Global Function Settings" also mentions that "the website name will be appended as a suffix to the web page title.Although this helps with brand recognition, if the basic title itself is already long, adding the website name can easily exceed the limit.

    • Solutions:siteNameThe attribute allows you to control whether the website name is appended to the current title. By default, it may be set totrue(According to your template design). If you want to avoid the website name causing the title to be too long, you can explicitly set it.false:
      
<title>{% tdk with name="Title" siteName=false %}</title>
      So, the title seen by the search engine will no longer automatically append the website name.

  2. sepProperty： Title elements separated by a delimiter also count towards the character limit. The default delimiter may be a hyphen-or an underscore_If you think these delimiters take up too many characters, or you want to use more concise symbols,septhe attribute can help you customize.

    • Solutions：You can specify a more concise delimiter, such as a vertical bar|, or even omit the delimiter in some cases:
      
<title>{% tdk with name="Title" sep=" | " %}</title>
      This can help you save valuable title character space.

  3. showParentProperty： For content with a deep hierarchy (such as articles belonging to a subcategory, and that subcategory belonging to a top-level category), whether the title includes the name of the parent category also affects the title length and relevance.By default, some templates may automatically include the parent category name in the title.

    • Solutions:showParentThe property can control whether the parent category title is displayed in the title. If it is set tofalse, it can effectively shorten the title length:
      
<title>{% tdk with name="Title" showParent=false %}</title>
      This is in the multi-level