As a senior website operations expert, I know that the success of a website is inseparable from refined content operation and excellent search engine optimization (SEO) strategies.Among the many factors that affect website ranking, page title (Title), keywords (Keywords), and description (Description), which we commonly refer to as 'TDK', are undoubtedly the core elements for search engine crawling, understanding, and user click decision-making.For operators who use AnQiCMS (AnQi CMS), mastering how to efficiently set the TDK of the website homepage is the first step to improving the visibility and attractiveness of the website.

AnQiCMS as an enterprise-level content management system developed based on the Go language, one of its design philosophies is to attach great importance to SEO-friendliness.It comes with a series of powerful SEO tools, ranging from static redirection, 301 redirection to Sitemap generation, all aimed at helping users stand out in search engines.The home page TDK settings are the most basic and crucial part of these SEO tools, directly determining the 'facade' image of your website in search results.

Why is the home page TDK so important?

Before delving into the AnQiCMS backend operations, let's quickly review the importance of the home page TDK:

  • Title (Title)This is the first line of text that the user sees on the search engine results page (SERP) and is also displayed in the browser tab.An elegantly optimized homepage title that not only accurately conveys the core content and brand information of the website, but also attracts users to click.The search engine will also judge the relevance of the website theme based on the title, which is an important factor affecting search rankings.
  • Keywords (关键词)：尽管现代搜索引擎对meta keywordsThe direct ranking weight has been greatly reduced, but it is still an auxiliary signal to make search engines clearly understand the core theme of the website.It is more important that the selection of keywords is the cornerstone of the entire SEO strategy, guiding the direction of website content creation and the writing of TDK.
  • Description (描述)This is usually a short text displayed below the search results title.It provides an overview of the website content and is the 'marketing copy' that attracts users to click and enter the website.An attractive description that includes relevant keywords, which can significantly improve the website's click-through rate (CTR).

In short, the home page TDK is the first bridge of communication between the website, search engines, and users.Optimize it well, so that search engines can better understand your website, and so that potential users can easily find you among a sea of information.

AnQiCMS后台轻松设置首页TDK

The design of AnQiCMS aims to enable website operators to conveniently manage and optimize these key SEO elements.In AnQiCMS backend, the operation process for setting the homepage TDK is very intuitive.

First, you need to log in to your AnQiCMS admin interface.Successfully logged in, you will see the option "Back-end Settings" in the navigation menu on the left.Click it, then find and click 'Home TDK Settings' in the expanded submenu.

After entering the "Home Page TDK Settings" page, you will see three core input boxes, which correspond to the Title, Keywords, and Description of the website homepage:

  1. Home Title (Title)

    • functionThis input box content will be directly displayed on your website homepage.<title>It is the most direct way for search engines to understand the theme of your website, and it is also the title that users see on the search results page.
    • Fill in suggestionsHere should include the most core keywords and brand name of your website.Suggest to place the most important keywords at the beginning of the title and maintain the uniqueness and attractiveness of the title.It is generally recommended to control within 50-60 characters to avoid being truncated in search results.For example, if you sell outdoor gear, the title can be "Outdoor Gear Mall_Hiking and Camping Equipment_Brand Name".

  2. Home Keywords (Keywords)

    • function: The keywords you enter here will appear on the home page of the website.<meta name="keywords" content="...">Label. Although search engines no longer use it as a primary ranking factor, it can still be used as a supplementary explanation for the core theme of the website.
    • Fill in suggestionsChoose 3-5 core keywords that are highly relevant to your website content and have search volume, and avoid keyword stuffing. Please use English commas between keywords.,Perform separation; this is a standard format that conforms to search engine habits. For example, 'outdoor equipment, mountaineering supplies, camping equipment, hiking shoes'.

  3. Home Description (Description)

    • functionThis input box content will be filled in your website homepage.<meta name="description" content="...">It will be displayed as a website summary below the title on the search results page, which is an important element to guide users to click.
    • Fill in suggestions：Write a concise and clear, informative, and attractive user click-through copy.Among them, it should naturally integrate 1-2 core keywords, and highlight the unique selling points or service advantages of your website.This description aims to激起 users' interest, making them feel that clicking your website can solve their problems or meet their needs.Suggest to keep the length within 120-150 characters.For example, “A professional outdoor equipment online mall, offering high-quality climbing, hiking, and camping supplies, guaranteed authenticity, helping you explore the outdoors and enjoy the pleasure of nature.”}]

After filling in, remember to click the "Save" or "Confirm" button at the bottom of the page to make your settings take effect. These changes will usually be updated when the search engine crawls your website next time.

It is worth mentioning that AnQiCMS also provides flexible TDK call tags in the template. For example, you can use{% tdk with name="Title" %}to output the page title, use{% tdk with name="Keywords" %}Output keywords, as well as{% tdk with name="Description" %}Output page description. Even when calling the title, you can usesiteName=trueto choose whether to automatically append the website name after the title, and bysep="_"Parameters can be customized with delimiters, which greatly facilitates and enhances the flexibility of template design.

Operating suggestions and precautions

  • Continuous optimization is not a one-time task.The TDK on the website homepage is not set and done.Market trends, user search habits, and search engine algorithms are constantly changing. It is recommended to regularly review your TDK performance, combine website traffic data and keyword ranking status, and make necessary adjustments and optimizations.
  • Ensure the uniqueness and relevance of TDKEach page's TDK should be unique and highly relevant, especially the homepage, which represents the entire website. Avoid repetition of TDK with other pages (especially inner pages).
  • User experience is the coreIn writing TDK, always remember that they are not only for search engines to see, but also for real users to see.The text of the title and description needs to be sincere and accurate, able to truly reflect the content of the website, and avoid exaggeration, in order to enhance user trust and willingness to click.
  • Make full use of the AnQiCMS SEO ecosystem：Besides TDK, AnQiCMS also provides advanced SEO tools such as pseudo-static rule management, Sitemap generation, and Robots.txt configuration.Combine the TDK settings with these features to form a complete SEO package, which will be able to fully enhance your website's performance in search engines.

Through the convenient features provided by AnQiCMS, setting and optimizing the website's home page TDK becomes easily accessible.Hope these guidelines help you go further on the path of content operation, making your website shine in search engines.

Common Questions (FAQ)

Q1：How long will it take to see the update in search engine results after I set the home page TDK?

A1：The update time of TDK mainly depends on the crawling frequency of the search engine.Generally speaking, for websites with active updates, search engines (such as Baidu, Google) may re-crawl and update your homepage information within a few days to a week.But for new sites or sites with a lower update frequency, this process may take longer.You can prompt search engines to crawl the site again as soon as possible by submitting a Sitemap or manually submitting the home page URL on the webmaster platform of search engines (such as Baidu Search Resource Platform, Google Search Console).

Q2：AnQiCMS是否只支持首页TDK的设置？文档、分类和单页面如何设置TDK呢？

A2：AnQiCMS provides a comprehensive and detailed SEO setting. In addition to the homepage TDK, you canDocument(such as articles, products),Document Categoryandsingle pageWhen, you can find the corresponding "SEO titleThis means that you can perform personalized TDK optimization for each important page of the website to enhance its display effect in search results.

Q3: If I have no idea about how to choose keywords, does AnQiCMS have any features that can help me?

A3: Yes, AnQiCMS has built-in 'Keyword Library Management' function, you can create and manage your own keyword library.In addition, it also supports the "Keyword Auto Expansion" feature, which can help you discover more relevant and potentially valuable keywords.When publishing documents, you can also manually enter keywords or select them from the keyword library, and the system can even automatically extract keywords from the content.These features will greatly assist you in filtering and arranging keywords.