How to set the Title, Keywords, and Description (TDK) on the AnQiCMS backend?

As an experienced website operation expert, I know that the success of a website is inseparable from refined content operation and excellent search engine optimization (SEO) strategies.Among the many factors that affect website ranking, the page title (Title), keywords (Keywords), and description (Description), which we commonly refer to as "TDK", are undoubtedly the core elements for search engine crawling, understanding, and user click decision-making.For operators using AnQiCMS (AnQi CMS), mastering how to efficiently set up the website homepage TDK in the background is the first step to improving website visibility and attractiveness.

AnQiCMS is an enterprise-level content management system developed based on the Go language, one of its design philosophies is to pay high attention to SEO friendliness.It comes with a suite of powerful SEO tools, ranging from static redirection, 301 redirects to Sitemap generation, all aimed at helping users stand out in search engines.And the setting of the home page TDK is exactly the most basic and most critical link among these SEO tools, it directly determines the "front" image of your website in the search results.

Why is the TDK on the homepage so important?

Before delving into the AnQiCMS backend operations, let's quickly review the importance of the homepage TDK:

• Title (Title)This is the first line of text that the user sees on the search engine results page (SERP), which is also displayed in the browser tab.A meticulously optimized homepage title that not only accurately conveys the core content and brand information of the website, but also attracts users to click.Search engines also use the title to determine the relevance of a website's theme, which is an important factor affecting search rankings.
• Keywords (Keywords): Despite the modern search engines' focus onmeta keywordsThe direct ranking weight has been significantly reduced, but it is still an auxiliary signal to make the core theme of the website clear to search engines.It is more important that the selection of keywords is the foundation of the entire SEO strategy, guiding the direction of website content creation and the writing of TDK.
• Description (描述)This is usually a short paragraph of text displayed below the search results title.It provides a summary of the website content for users and is a "marketing copy" that attracts users to click and enter the website.A description that is attractive and contains relevant keywords, capable of significantly increasing the click-through rate (CTR) of the website.

In short, the homepage TDK is the first bridge of communication between the website and search engines as well as users.Optimize it well, it will help search engines better understand your website and also allow potential users to find you among a sea of information.

AnQiCMS backend easily sets home page TDK

The design of AnQiCMS aims to enable website operators to conveniently manage and optimize these key SEO elements.In AnQiCMS backend, the operation process for setting the home page TDK is very intuitive.

First, you need to log in to your AnQiCMS backend management interface.After successful login, you will see the option 'Backend Settings' in the navigation menu on the left.Click it, then find and click "Home TDK Settings" in the expanded submenu.

After entering the "Home TDK Settings" page, you will see three core input boxes, which correspond to the Title, Keywords, and Description of the website homepage:

1. Home Title (Title)

   • functionThis input box content will be directly displayed on your website homepage's<title>In the tag. It is the most direct way for search engines to understand the theme of your website, and it is also the title that users see on the search results page.
   • Fill in the suggestionHere should include the most core keywords and brand name of your website.It is recommended to place the most important keywords at the beginning of the title and maintain the uniqueness and attractiveness of the title.It is generally recommended to keep it within 50-60 characters to avoid being cut off in search results.For example, if you sell outdoor gear, the title can be "Outdoor Gear Mall_Climbing Hiking Camping Supplies_Brand Name".

2. Home Keywords (Keywords)

   • function: The keywords you enter here will appear on the home page of the website.<meta name="keywords" content="...">Labels. Although search engines no longer use it as a primary ranking factor, it can still be used as a supplementary description of the core theme of the website.
   • Fill in the suggestionSelect 3-5 core keywords that are highly relevant to your website content and have search volume, avoid stacking. Separate keywords with English commas,Separate with commas, this is a standard format that conforms to search engine habits. For example, "outdoor equipment, mountaineering supplies, camping equipment, hiking shoes".

3. Description (Description)

   • functionThis input box content will fill in your website homepage's<meta name="description" content="...">tag. It is usually displayed as a website summary below the title on the search results page, which is an important element to guide users to click.
   • Fill in the suggestionWrite a concise and clear copy that is catchy and encourages user clicks.It should naturally integrate 1-2 core keywords and highlight the unique selling points or service advantages of your website.The goal of this description is to spark the interest of users, making them feel that clicking on your website can solve their problems or meet their needs.It is recommended to keep the length between 120-150 characters.For example, "a professional outdoor equipment online mall, providing high-quality climbing, hiking, and camping supplies, guaranteed genuine, helping you explore the outdoors and enjoy the natural fun.

After filling out, remember to click the 'Save' or 'Confirm' button at the bottom of the page to make your settings effective. These changes are usually updated when the search engine crawls your website next time.

It is worth mentioning that AnQiCMS also provides flexible TDK call tags in its templates. For example, you can use{% tdk with name="Title" %}to output the page title, using{% tdk with name="Keywords" %}Output the keyword and{% tdk with name="Description" %}Output the page description. Even when calling the title, you cansiteName=trueChoose whether to automatically append the website name after the title and throughsep="_"Parameters can be customized with delimiters, which provides great convenience and flexibility for template design.

Operation suggestions and precautions

• Continuous optimization is not a one-time solution.The TDK on the homepage is not a one-time setup and everything is fine.Market trends, user search habits, and search engine algorithms are constantly changing. It is recommended to regularly review your TDK performance, combined with website traffic data and keyword ranking, and make necessary adjustments and optimizations.
• Ensure the uniqueness and relevance of TDKEach page's TDK should be unique and highly relevant, especially the homepage, which represents the entire website. Avoid repetition with other pages (especially inner pages) TDK.
• User experience is the coreRemember that when writing TDK, they are not only for search engines but also for real users.The text of the title and description needs to be sincere and accurate, able to truly reflect the content of the website, avoid exaggeration, and improve user trust and click-through rate.
• Fully utilize the AnQiCMS SEO ecosystem：In addition to TDK, AnQiCMS also provides advanced SEO tools such as static rule management, Sitemap generation, and Robots.txt configuration.Combine the TDK settings with these features to form a complete SEO combination, which will be able to comprehensively enhance the performance of your website in search engines.

By using the convenient features provided by AnQiCMS, setting and optimizing the website's home page TDK becomes accessible.Hope these guidelines can help you go further on the road of content operation, making your website shine in search engines.

Frequently Asked Questions (FAQ)

Q1: How long will it take for the update to appear in the search engine results after I set the homepage TDK?

A1: The update time of TDK mainly depends on the crawling frequency of search engines.In general, for websites that are actively updated, search engines (such as Baidu, Google) may recrawl and update your homepage information within a few days to a week.But for new sites or those with a lower update frequency, this process may take longer.You can submit a Sitemap or manually submit the home page URL to the search engine webmaster platform (such as Baidu Search Resource Platform, Google Search Console) to prompt the search engine to crawl again as soon as possible.

Q2: Does AnQiCMS only support the setting of TDK for the homepage? How to set TDK for documents, categories, and single pages?

A2: AnQiCMS provides comprehensive and detailed SEO settings. In addition to the homepage TDK, when you create or editDocument(such as articles, products),Document Categoryas well assingle pageWhen, you can find the corresponding "SEO title", "keywords", and "description" fields for independent settings.This means you can optimize the TDK for each important page of the website individually to enhance its display effect in search results.

Q3: If I am at a loss for how to choose keywords, what features does AnQiCMS have to help me?

A3: Yes, AnQiCMS has built-in 'Keyword Library Management' function, you can create and manage your own keyword library.In addition, it also supports the 'Keyword Auto-Expansion' feature, which can help you discover more relevant and potentially valuable keywords.When publishing a document, you can also manually enter keywords or select from a keyword library, and the system can even automatically extract keywords from the content.These features will greatly assist you in keyword filtering and layout.