So Outside Technology Security CMS
AnQiCMS
Online Demonstration

The click-through rate of the AI overview results page is significantly lower, how much can the title and description save

📅 2026-11-01 👁️ 0

The click-through rate on the result page with AI overview is significantly lower, and how much can rewriting the title and description save clicks? What can be saved is the part that is 'pulled in and the user still wants to click in,' and the informative clicks that cannot be saved from the overview itself. The direction is not to write keywords more densely, but to make the title and description into a sentence that can be quoted independently, while also keeping the click reason.

Related is not causal

Look at the scope of these numbers. As of October 30, 2026, the original text states: This study selected 300,000 keywords, and the average click-through rate was low by 58% when AI overview appeared. Note that it says related, not 'the overview caused a drop of half.'

The confusion lies in the query intention: high-intent, one-sentence queries are more likely to trigger an overview, and such queries inherently have some users who end the search after seeing the summary. The click-through rate of the same batch of words may not be higher without an overview. When reading this kind of research, it is necessary to keep two questions in mind: what is the distribution of query types in the sample, and what category does your website mainly fall into?

The decline in the day's scale of scope

58% This range is the average, which will be divided according to specific columns. Pure information questions drop more, while pages requiring operations, comparisons, and order placement drop less or even not at all. When making a budget, estimate the columns in two groups according to intent, which is much more accurate than using the overall site average.

Also pay attention to the change in scope over time: the triggering conditions and display forms of the overview are being adjusted, and it is reliable to measure the same batch of words again after a few months.

How to change the title

Write the title as a question the user would ask and put the conclusion first. The keywords stacked in the title are only the surface in the overview, the user cannot read out 'why this point this'; the title in the question form with limiting conditions still carries the reason for entering when cited.

Three specific requirements: first, the length is controllable and will not be truncated in the front-end display and abstract; second, write clear objects and scope, avoid all pages talking about the same big word; third, consistent with the first paragraph of the text, the first paragraph must really answer the question in the title, otherwise the citation will be empty due to the mismatch of content.

How to change the description

A description should be able to be quoted independently. The method is to write the conclusion, applicable conditions, and a verifiable number on this page, and reading it is a complete answer, not just a sentence like 'This article introduces...'.

The most common problem when rewriting in bulk is inconsistent standards: the writing style of conclusions varies in the same batch of pages, and conditions are sometimes present and sometimes not. Keyword libraries in programs like AnQiCMS can unify the standards of titles and descriptions throughout the entire site, using the same expression for the same keyword in different columns, and can advance in bulk during rewriting without aligning page by page. The generation of TDK during article creation also follows the same standards, so the writing of new content and existing content will not diverge.

How to verify after rescue

Test by grouping based on query intent: First, note the display and click volume before the revision, and then test once after the revision, only comparing the same batch of words. What you should look at is not the total clicks, but the proportion of visits to the referenced page and the conversion after the visit. These two numbers are what indicate whether the rewrite has brought back users who 'left after reading the summary.'

Change one layer at a time: Test the title once, then test the description once, and it will be unclear to distinguish the contributions of each layer when both are changed together.

Common questions

Question: Are all the lost clicks invalid? Answer: Not all. The clicks on informational queries are already low in conversion, but the part lost on pages requiring operations and price comparisons is a real loss.

Ask: Is it better to write a more detailed description?\nAnswer: No. It should be able to be cited independently and contain specific conditions, the length is constrained by the front-end display, and it will be truncated if it is too long.

Ask: How often should it be retested?\nAnswer: The overview form is changing, it is more stable to retest the same batch of words by quarter and compare the display volume and click-through rate.

Related articles

The pass rate of mobile experience indicators is nearly 10 percentage points lower than that of desktop, where does the difference lie?

The mobile experience index pass rate is nearly 10% lower than that of the desktop, the gap is concentrated in the loading link of the real network and mid-low configuration devices, and images and third-party scripts consume the most. What the program level can make up is the operating margin: memory usage reduced by about 80%, and the single machine can carry about 5 million PV. These official estimates determine whether the response is stable under high concurrency, change one and measure one, do not use laboratory data instead of real user data.

2026-11-01

The ratio difference between news websites and development tool websites in blocking AI crawlers is very high, whether it should be determined by industry or by site.

The proportion of AI crawlers blocked on news stations is much higher than that on development tool stations, the difference comes from the relationship between content and income: the industry tends to block content as inventory, and to release content as a lead funnel. The industry average can only be used as a reference, not as a conclusion for this station. A more stable approach for self-built stations like Anqi CMS is to determine strategies at the column granularity, first judge whether this column is inventory or a funnel, and then configure and verify the entry sources separately.

2026-11-01

Sites that have not written a robots file, is the crawler considered to allow or to block

When a site does not have a robots file, the crawler treats it as an allow rather than a block: the three states of missing file, empty file, and all allowed have the same semantics, all indicating that there is no guidance. Nearly two out of ten sites sampled that day did not have this file. When making up for it, write a clear list of the entire site range, background path, and site map entry, and verify it with crawling records after writing, not just by looking at whether the file exists.

2026-11-01

Only a few of the AI crawler requests are for real-time answers for users, is it worthwhile to block the entire site?

Among the requests of AI crawlers, only a few are for real-time retrieval of content for users, and it is not cost-effective to block the entire site: According to the distribution of purposes verified on that day, training accounts for the majority, while real-time retrieval only takes up a small proportion, but that part carries real users. A more stable approach is to group and handle by purpose in the robots.txt file, tighten training, allow retrieval, and use interference codes to control batch collection, and test the number of requests and return status before and after the change.

2026-11-01

Is there still a chance to be referenced by AI if it hasn't entered the top ten pages of natural rankings?

The page did not rank in the top ten pages of natural search results, but still has the opportunity to be cited by generative answers: The data checked that day showed that only 17% of AI overviews cited came from the top ten pages of natural search results, with limited overlap between the two channels. The task is to write a paragraph that can stand independently as a conclusion, use fixed fields in the content model, and link the long-tail question pages with authoritative pages using anchor text, rather than just using ranking for acceptance.

2026-11-01

The content referenced by AI is generally more up-to-date, and for old articles, it's better to change the date or rewrite them.

The AI engine tends to reference fresh content, but the last modified time displayed on the page is not the same as the freshness of the facts. Only changing the date and not the conclusion will continue to be referenced by the expired judgment. First, check if the data, version, and conclusion are still valid, and then decide whether to supplement paragraphs, rewrite the entire article, or withdraw, and write the refresh rhythm into the schedule; make a backup before batch replacing fields to prevent accidentally harming other pages.

2026-11-01

First look at the crawling log to decide who to block, and find out which paths the proxy is accessing.

Before deciding which AI agents to intercept, first use the server to capture logs and group the access volume by agent identifier and access path. Most sites place llms.txt, which is almost never read, and the few that do read it are concentrated on a few paths. Understand the real access distribution before writing robots rules, which is more bandwidth-saving than copying others' intercept lists and easier to roll back and review.

2026-11-01

The traffic share of the Generative platform is rearranged in a year, which foreign trade websites should pay attention to which entry points

The traffic share among generative AI platforms has been significantly reordered within a year, making it unreliable to consider a single entry as the entire source. Foreign trade websites should keep separate accounts for each entry, compare the conversion differences with recommended sessions, and match corresponding landing pages for multi-language sites and multi-sites. Look back quarterly once to avoid using the share structure of the previous quarter to judge this quarter.

2026-11-01