After blocking training and proxy crawlers by default, what should be reviewed on the ad page?
After blocking the training and proxy class crawlers by default, what should the ad page review - first clarify the boundary of this default value: the traffic is divided into three categories of search, training, and proxy, and the ad display page defaults to blocking the training and proxy classes, while the search class is allowed as usual, and this is the default orientation for new domains, not a one-size-fits-all block on all AI traffic.The four things that need to be reviewed for sites with ads are: whether the robots configuration is consistent with the background switch, whether the proxy class has mistakenly affected normal functions after being blocked, whether the readability of the content is still complete for the model, and whether the strategies of each site in the multi-site scenario are mixed together for management.
What are the three types of traffic?
The purpose of classification is to break the past ambiguous 「AI crawler」 into three categories with different purposes, which is convenient for separate passage.
| Category | Purpose | The default orientation of the ad page | Focus points on the site side |
|---|---|---|---|
| Search type | Crawled content for search indexing and abstracting | Pass | Keep it accessible, don't let the rules misblock |
| Training class | Collect corpus for model training | Default block | Do you need to manually release brand visibility |
| Agent class | Replace user real-time page access to get information | Default block | Does it affect the function relying on external link crawling |
Proxy class is easily ignored: its behavior is like a program that replaces readers to access the page, after blocking, some 'functions triggered by external proxies' will quietly fail, which is the most difficult to find in the review.
When does the default value change, how wide is the control?
The change will take effect from September 15th of the current year, affecting new domains added. This means two things: old domains will not automatically synchronize with the default value change on the platform and need to be confirmed for the current configuration; different sites under the same account may fall into two states, 'before the default value was connected' and 'after the default value was connected', and the configuration may look different, which is normal. When troubleshooting, do not infer based on 'when did I change it', but check the actual issued rules for each domain currently in effect.'
Also, the default filter is the range of 'pages showing ads', which is not equal to the entire site. Pages with ads and without ads may yield different results, and when reviewing, samples should be taken separately, and conclusions from the homepage should not be used to infer the topic page.
The four items to be reviewed on the site side
The first item is the robots consistency. Robots.txt is the entry rule declared by the site itself, and the default value of the platform is another level of control. When the two directions are inconsistent, the actual result depends on the stricter side. The key points to check are: that the columns to be searched are not blocked by the rules, whether the training class has been blocked at the site level, and to avoid the kind of configuration that cancels each other out such as 'the platform opens up and writes to block'.
The second item is the background switch. In a multi-site scenario, the site-level operation should be authorized separately according to the site, the high-risk capabilities should remain closed by default, and be explicitly opened when necessary. Do not let the strategy of one site inherit to another. For sites with ads that are different from activity pages without ads, they should be set separately.
The third item is the impact of blocked proxy classes. All functions that depend on external programs to retrieve page content for readers should be tested once: share cards, subscription scraping, and third-party access tools. When a link cannot retrieve content, first confirm the type of traffic it is using, and then decide whether to open this path.
The fourth item is the readability and anti-abuse of content. Let the model correctly understand the site structure, which can organize the generation of llms.txt according to the actual content, explaining the sections and entries; at the same time, keep the interference code mechanism for anti-crawling to avoid the side being released from being batched and moved away from the main text. These two things are responsible for 'being understood' and 'not being emptied', there is no conflict.
Common questions
Will blocking training classes on the ad page affect the AI's citation?The channels cited mainly rely on retrieval class crawling, and the retrieval class is still allowed. If you worry about affecting visibility, you can only release training classes separately, verify item by item instead of as a whole.
Where should the old domain name be moved?The old domain name does not inherit the new default value, it should be checked item by item according to the current rules, focusing on whether the robots and background switches are consistent with expectations.
How to judge whether a certain function is affected by the proxy class intercept?Reproduce the visit characteristics of this class of traffic once, see if it is rejected; if rejected, first open the path alone for a contrast test, confirm the cause and then decide on the long-term strategy.