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The search console can merge traffic from multiple countries for statistics, how should the reporting criteria be used?

📅 2026-11-01 👁️ 0

The search console can merge traffic from multiple countries for statistical purposes, this report口径 should be used in the scenario of 'judging whether the trend is at the site level' rather than replacing the analysis by country.Search Engine Journal's website administrator newsletter states that Search Console can now combine traffic from multiple countries in its Performance report, another item on the same page is that Google's September spam update finished on Oct. 8 after 13 days and 16 hours.Read these two together, and it exactly illustrates the value of merging: a one-time global adjustment covering multiple country sites, and it is more convenient to review with a merged view than to switch country by country.

What problems does the merge view solve

The original problem with the country-by-country report is sample noise. The display and click-through rate of a single country are not very large, and daily fluctuations are easily amplified by small samples, making it difficult to see the real direction; when multiple countries are merged onto a single curve, the trend becomes smoother after the sample size increases, and changes at the site level are easier to see. It addresses this kind of judgment: whether a single algorithm update, a version update, or an indexing anomaly affects the entire site or just one or two markets. Teams working on multilingual sites especially need this view, otherwise, the conclusions drawn every day between ten or more countries are often contradictory.

When do we still need to split by country

The merged view does not show structural differences, four types of issues still need to be read by country. The first is the correlation between language and landing page, a common reason for traffic decline in a country is that there is no landing page corresponding to that language, rather than a decline in search performance. AnQiCMS supports multi-language site configuration and switching, and supports full-page HTML translation, language supplementation is a problem that can be solved within the site.The second is the difference in the proportion of brand words and non-brand words, which will be covered by big data after merging. The third is the difference in device structure, when a country mainly uses mobile, page performance issues only appear in the country-by-country view.The fourth is the difference in policy and site availability, for example, some countries need a separate domain or a separate site.

Two-step reading when reviewing fluctuations

The first step is to locate the time point using the merged view. Look at the inflection point of the curve on which day, and then align it with known events: the start and end windows of algorithm updates, self-updates or domain name changes, and days of push anomalies. The significance of merging口径 at this step is that we don't have to decide 'which country to look at' first. The second step is to confirm the scope using the country view. If all major countries change synchronously at the same time point, it is judged as site-level; if only some countries change, it is judged as market-level, and check the language, landing pages, and local competitors.

Establish a discipline: When reading the merged口径, do not accidentally remove samples outside the date range, and do not use both merged and single-country for comparison in the same judgment. The denominators of the two口径 are different, and the percentage obtained by mixing them has no meaning.

The push and site map within the station need to be matched

The report only tells you the result, and you need to maintain the entry yourself. Two things are particularly important during the fluctuation review period. The first is the sitemap: the sitemap should cover new content and modified column addresses, check in batches whether they are consistent with the actual accessible pages, AnQiCMS supports automatic generation of sitemap, and after merging languages, it still needs to be confirmed that the multi-language addresses are all included in the sitemap.The second is link push: New content and pages that have been re-indexed are delivered to the crawling end through active push, which is much faster than passive crawling. AnQiCMS's link push management supports active push for Baidu and Bing. After modifying the landing page and language, it can be coordinated with push to see feedback faster in the next round of review.

Common questions

Will the merged口径 average out the problem?

Yes. This is why it can only be used as the first step of reading: The samples of large countries will smooth out the anomalies of small countries, so after locating the time point, you must return to the country-by-country view to confirm the scope.

During the algorithm fluctuation period, which indicators should be looked at?

First, look at the overall curve inflection point of display and clicks, and then see if the average position and click-through rate change synchronously. If the position drops but the clicks do not, it is usually a short-term reshuffle; both falling at the same time requires checking the content quality and technical accessibility.

Should multi-country sites be split into independent sites?

Decide according to language and management boundaries, there is no need to split stations for reports. Multi-site management can maintain multiple independent sites on one backend, and then use a merged口径 to see the overall trend on the report side, and there is no conflict between the two sides.

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