The garbage station update in September took nearly fourteen days to end, when is it suitable for review?
When should the ranking wait to be suitable for review? Two things need to be established at the same time: the official status panel marks this round of update as completed, and the data after the completion date returns to a stable interval. This round of update started at the end of September and was marked as completed on October 8th, lasting for more than thirteen days, and the rankings read before the mark was completed were all intermediate states in the process.
Why can't the data during the rolling period be conclusive?
The rolling release means that updates are implemented in batches by system and region. On the same day, different queries may hit two sets of sorting logic, which have taken effect and not yet taken effect, resulting in an unstable fluctuation when summarized in the report.
The readings during this period cannot be concluded, for two reasons. First, the fluctuation itself may come from the part of the keywords that have not yet covered you, and it will change back in two days; second, there are often other system adjustments running at the same time, which is the most common mistake when doing a review during the rolling period.
Judging criteria can be simplified into one sentence: Take the day the marking is completed as the starting point of the conclusion, and use the data before the starting point to observe, not to draw conclusions.
What does the duration on the panel mean?
The official panel records the start and end time and the scrolling duration, this round is written as thirteen days and fifteen hours. This duration has two practical uses.
The first layer is expectation management. Most people plan the review by the 'day' unit, while the actual update is often rolled by two weeks, if planned by day, it will be necessary to change the content in the middle of the rolling, solidifying the fluctuations that would naturally stabilize into a misjudgment.
The second layer is a rhythm reference. In the same year, there have already been four rounds of similar updates, with a closer interval than in previous years. Record the duration of each rolling, so that next time you can judge earlier whether it is still in the rolling period.
It should be noted that the target range (targets) column on the panel is still marked as unknown, which means you cannot infer whether your site is within the affected area based on what the update is aimed at, but only by observing the stability of your own data.
Two conditions to be reviewed
It needs two conditions to clarify this matter after the completion date.
Condition one is to stabilize. After the completion date, the fluctuation of the ranking curve is significantly narrowed, approaching the interval of the previous week's update. The position read at this time is the stable position after the update. Condition two is a long enough observation window. The slow effectiveness of the repair action is a common feature of this type of update, and the official statements also mention that the changes will take several months to appear in the results, so the first review should be placed between two weeks and a month after the completion date, as it is too early to see the effect of the adjustments made.
If there is still a significant fluctuation after the completion date, it's not 'update is still rolling' that you should suspect, but rather other variables at the same time, such as content revision, domain switching, or server stability issues. At this point, it is necessary to rule out internal changes first.
What should be investigated within the waiting period?
Waiting for stability is not just waiting passively. The waiting period is suitable for conducting basic item inspections. These items are unrelated to updates but will affect the inclusion and crawling quality.
Check the robots configuration: Confirm that there are no mistakenly blocked directories that need to be crawled, and the rules for allowing script resource directories should be checked against the actual addresses. Then check the sitemap: Check if the submission entry is accessible, whether the generated addresses are consistent with the current online addresses, and whether any invalid pages or old addresses before redirection are left inside.
There are still two things worth doing on the content side: Make a list of pages that are obviously repetitive and low in information, and deal with them all at once after the review results come out; Archive the readings and screenshots of this period's reports to avoid making judgments based on memory two weeks later.
Common questions
The ranking fell during the rolling period, should we change the content immediately?It is not recommended. The position within the rolling period is unstable, and at this time, making major changes will mix two variables together, making it impossible to determine whether the recovery is from the end of the update or from the changes.
How long has it been since it stabilized? Should you suspect other reasons?If there is still a significant fluctuation after the completion date, first check the internal change records and server availability, and then look at the external links and environmental changes.
Do we have to wait so long for each update?The length of the observation window depends on the rolling duration. Record the start and end time and duration of this round of updates, so that the next time you can arrange the review time according to the historical interval, rather than fixed by week or month.