How much difference is there in the pass rate of mobile performance on mainstream website building platforms?
How much does the mobile performance passing rate of mainstream website building platforms differ? According to the statistics of the platforms verified on the day, the gap is about thirty or more percentage points: Squarespace is 61.2%, Wix is 54.8%, Shopify is 52.1%, WordPress is 47.3%, and Blogger is 27.3%.This number can easily be read as a ranking list of platform good and bad, but it measures the passing rate of real sites on each platform, and the difference between different sites on the same platform is often greater than the difference between platforms.The platform you choose determines your starting baseline, the resources and scripts of the page itself determine whether you can reach the top of the platform.
How to see the pass rate of different platforms
| platform | Mobile pass rate | Sample scale magnitude | What to pay attention to when reading |
|---|---|---|---|
| Squarespace | 61.2% | Hundreds of thousands of sites | Template constraints are strong, and the differences between sites are reduced |
| Wix | 54.8% | Million-level site | The number of pages generated by drag-and-drop is large, and the script is heavy |
| Shopify | 52.1% | Almost a million sites | Product images and third-party applications are the main variables |
| WordPress | 47.3% | Several million sites | The difference between plugins and themes is very large, with the highest variance |
| Blogger | 27.3% | More than ten million sites | The default form of free hosting has many limitations |
Three reading principles: the comparability of ratios is different when the sample size is different; the pass rate is a ratio, not a score; it is most likely to go wrong to make selection judgments using the average for the several lines with large variance internally on the platform. The pass rate of this line in WordPress falls in the middle, but it is the line with the largest sample size and the largest variance in the table. The performance of the naked theme sites on the same platform and the sites filled with third-party extensions is almost not in the same interval
The lower part of the mobile end is lower than that of the desktop end
In the same batch of data from the entire station, the mobile end pass rate is 49.1%, and the desktop end is 58.0%, with a device gap of about nine percentage points. These nine percentage points are not the search engine making it difficult for mobile traffic, but rather the real constraints on the mobile side: longer network round-trip time, smaller processor and memory margin on mid-to-low-end models, and the same resources need to be accommodated on the same screen.
These nine percentage points are not because search engines are making difficulties for mobile traffic, but rather because of the real constraints on the mobile side: longer network round-trip time, smaller processor and memory reserves in mid-to-low-end models, and the same resources need to be accommodated on the same screen. That is why the scores measured on the desktop side often cannot be taken as a direct basis for going online. We should measure according to the real conditions on the mobile side and then look at the stability of the first screen interaction and layout, rather than just the total loading time.
Where does the gap come from on two levels
By dividing the performance issues into two layers, the action sequence becomes clear.
The first layer is the platform and technology stack layer, which has been determined at the selection stage: what language the server runs on, whether there are additional interpretation and runtime overhead, and whether rendering is generated synchronously or assembled on the spot each time. This layer has limited room for modification, but the impact is stable. Taking the compiled content system as an example, the official statement is that the memory usage is reduced by about 80% compared to common PHP class systems, and the page loading speed is significantly improved compared to traditional PHP content, with the ability to handle about 5 million PV visits per machine. The benefits of this layer do not need to be exchanged for image compression.
The second layer is the site itself layer, which can be changed daily: image size and format, script loading time, caching strategy, the number of third-party statistics and advertising scripts. Most sites are stuck at this layer, not at the platform selection.
How to arrange the acceleration actions
Rank from high to low according to input and output: First, delete unnecessary third-party scripts, as a script usually brings additional network round-trips and thread occupancy; then, perform on-demand loading of images and fonts; next, enable page caching and staticized output to remove the cost of repeated rendering; finally, consider adding host configuration or switching to CDN. Often, doing it in reverse order costs money but doesn't move the score.
The action of changing platforms should be placed after observing at least one complete cycle: If you have cleaned the second layer, and the pass rate is still at the lower end of the same caliber for a long time, then the gap really comes from the first layer.
Common questions
Does a low pass rate necessarily mean a poor ranking?Not a direct cause. The pass rate measures the distribution of real users' experiences, which is one of many competitive conditions. Doing it alone will not change the difference brought by content quality.
The official demo station of the platform is fast, why is it slow when we go live?The demo station usually only installs the minimum components. The first third-party extension you add may make up the gap, which is also the reason why the variance of the same platform is large.
Which indicators should be looked at?Look at the rendering time of the largest content on the first screen, the interactive response delay, and the layout displacement together. Only looking at the total loading time will miss the two sections that can be interacted with and visually stable.
How long after optimization should the test be repeated?At least cross one cycle of cache expiration and real traffic distribution, it is usually more reliable to look at it by week than by day.