In website operation, the structure of the website address (URL) not only affects user experience but is also a key factor that cannot be ignored in search engine optimization (SEO).A clear, meaningful URL address can make it easier for users to understand the page content, and it can also help search engines better crawl and index the website, thereby improving the visibility and ranking of the website.AnQiCMS (AnQiCMS) understands this point, and therefore its pseudo-static feature has become a powerful tool for optimizing URL display and SEO.

1. Why are pseudo-static and SEO so important?

Dynamic URL, typically containing question marks, equals signs, and a long string of parameters, such aswww.example.com/article.php?id=123&category=newsThis type of URL is not intuitive for users, difficult to remember, and may cause search engines to mistakenly believe that the same content has multiple versions, affecting crawling efficiency and weight distribution.

A pseudo-static URL, as the name implies, is 'disguised' as a static page dynamic URL. It converts dynamic addresses into concise and standardized static addresses through server configuration rewrite rules, for examplewww.example.com/news/article-title.htmlThis form of URL has significant advantages:

  • Improve user experience:A concise and clear URL makes it easy for users to understand, making it easier to understand the page content and enhance trust.
  • Enhance search engine friendliness:Search engines tend to crawl and index static URLs. Static URLs can effectively avoid duplicate content issues, improve page authority, and accelerate inclusion.
  • Keyword display:Static URLs can include keywords, which helps search engines determine the page theme, improve relevance, and thus enhance rankings.

The Anqi CMS was designed with SEO-friendliness in mind, its pseudo-static feature was created to solve these problems, aiming to help operators improve the search engine performance of the website.

Part two: Exploring the Static Function of AnQi CMS: Quick Start

For users who are new to or want to quickly deploy pseudo-static, Anqi CMS provides several built-in pseudo-static rules, which can be enabled simply by selecting them in the background, greatly reducing the difficulty of configuration. These built-in rules cover common website needs:

  • Numeric mode:This is a URL structure mainly identified by content ID, for examplewww.example.com/article/123.html. It is concise and efficient, suitable for Chinese websites, especially for those with a large amount of content and moderate URL readability requirements.
  • Model naming pattern:The URL will include the English alias of the content model (such as articles, products), for examplewww.example.com/news/article-title.html. This pattern is particularly suitable for English websites, making the URL more semantic.
  • Category naming pattern 1 (commonly used on Chinese sites):The URL will include the pinyin or custom alias of the category, for examplewww.example.com/gongsi-dongtai/article-title.html. This helps users quickly understand the category to which the content belongs.
  • Category Naming Pattern 2 (commonly used on English sites):Similar to Category Naming Pattern 1, but more focused on English category aliases, for examplewww.example.com/company-news/article-title.html.

By accessing the "Function Management

Three, Deep Customization: Creating a Unique URL Structure

If the built-in rules cannot meet your personalized needs, Anqi CMS also provides a flexible "custom mode".This is an advanced configuration that allows you to finely define the URL structure of almost all pages on the website according to your business logic.

In custom mode, you can set pseudo-static rules separately for the following six types of pages:

  • Document Details Page:For example, a single article, product details page.
  • Document List Page:For example, article category list, product category list.
  • Model Home:For example, the homepage of all articles or all products.
  • Single page:For example, independent pages such as 'About Us' and 'Contact Information'.
  • Tag list page:Display the list of all contents under a tag.
  • Tag details page:Detail page of a single tag.

When setting rule values, you can use a series of dynamic variables to construct a URL, which will be replaced by the corresponding content data when the URL is generated:

  • {id}:The unique ID of the content.
  • {filename}:Custom link name for content (article, page, tag)。
  • {catname}:Custom link name for category。
  • {catid}:Unique ID for category。
  • {module}:English alias for content model (such as article model, product model)。
  • {page}:Page number, usually used on list pages. Please note that page numbers should be placed within parentheses, for example(/{page}).

For example, you can define the rules for the document detail page like this:archive===/{module}/{catname}/{filename}.htmlThis will generate something like/news/company-updates/how-to-optimize-seo.htmlThe URL, which includes model information and also shows the semantic names of categories and content.

In custom mode, flexibly using these variables, you can combine a URL structure to meet any need.However, it is important to note that the custom mode involves server rewrite rules, incorrect settings may cause the page to be inaccessible.Therefore, it is recommended to carefully plan and back up the configuration before the operation.

4. Practice of static configuration: URL optimization at the content level.

It is not enough to configure the pseudo-static rules, you also need to use the "Custom URL" feature when publishing content to make the pseudo-static rules work to their maximum effect.

In the Anqi CMS document (article, product), category, single page, and tag editing interface, you will see a 'custom URL' field.

  • Auto-generated:By default, when you enter a title, the system will automatically generate a custom URL based on the pinyin of the title.
  • Manual modification:If you are not satisfied with the automatically generated URL or want the URL to be more marketing-oriented, you can manually edit this field. For example, if you have an article about 'SEO optimization techniques', manually change the custom URL toseo-optimization-tips.
  • Uniqueness:It should be emphasized that the custom URL must be unique throughout the entire site.If the manually entered URL is duplicated with the existing URL, the system will automatically add a random number at the end to ensure uniqueness.

By setting a meaningful custom URL ({filename}or{catname}), combined with the corresponding variables in the pseudo-static rules, you can create a URL that is both aesthetically pleasing and beneficial for SEO.

In addition to pseudo static, Anqi CMS also provides301 redirect managementFunction.When you adjust the structure of the website or an old page is deleted, or the URL changes, you can use a 301 redirect to permanently point the old link to the new link.This can effectively prevent traffic loss, maintain the search engine's trust in the website, and is an important supplement after pseudo-static optimization.

V, Tips: Maximize optimization effect

Static URL is a powerful tool in the SEO toolbox, but it is not a magic bullet. To truly maximize SEO effects, it is also necessary to combine with other features provided by Anqi CMS:

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