It is crucial to make your content stand out in the search engine results pages (SERP) to attract targeted users to click, during the operation of the website.This directly affects brand exposure and business conversion, not just website traffic.AnQiCMS (AnQiCMS) fully understands this need and provides a series of advanced SEO tools to help you finely tune page titles, descriptions (TDK), and standardize links, thereby improving the visibility of the website on search engines.

The foundation of improving search engine visibility: Fine-grained settings of TDK

TDK, i.e. page title (Title), meta keywords (Keywords), and meta description (Description), is the most direct way for search engines to understand the content of a page.In AnQi CMS, you can customize the TDK for each page of the website to ensure they accurately convey the core information of the page.

Optimization of page title (Title):The title is the content that users see first in the search results and is also an important basis for search engines to judge the theme of the page.The 'SEO Title' field is provided in document management, category management, page management, and even tag management in the Anqi CMS.When you publish new documents, create categories, or single pages, you can set a title for them that is attractive and contains core keywords.If not manually set, the system usually intelligently uses the document title or category name as the default page title.

When writing page titles, be sure to consider the search habits of users, integrate highly relevant keywords, and control the number of characters to avoid being truncated in the search results.Typically, a range of 25-30 Chinese characters is a suitable choice.{% tdk with name="Title" %}To control the display of the title, for examplesiteName=trueProperties can be automatically appended to the page title with the site name, which helps with brand exposure.

Optimization of Meta Description:The meta description does not directly affect ranking, but it is the key copy that attracts users to click.It is like a slogan, aiming to summarize the page content and inspire users' desire to explore.The 'Document Summary', 'Category Summary', or 'Single Page Summary' fields are provided in AnQi CMS for document management, category management, and page management, and this content will be displayed as the meta description of the page.If these fields are empty, the system will intelligently extract a part of the page content as a description.

Write a meta description using natural and fluent language, including the core selling points or problems solved by the page, and cleverly integrate keywords, keeping the length between 80-120 characters to ensure complete display in search results.Avoid keyword stuffing and focus on providing valuable information.{% tdk with name="Description" %}Label to reference these meta descriptions.

Setting of meta keywords (Meta Keywords):Even though the influence of meta keywords on the ranking of mainstream search engines is negligible, it is still a good practice to set keywords for the page, especially for some specific industries or local search engines which may still have reference value.The company CMS has "Document Keywords,Perform separation, which conforms to the inclusion habits of search engines.The CMS also provides a keyword library management feature to help you manage and select keywords more efficiently.{% tdk with name="Keywords" %}.

Eliminate the trouble of duplicate content: The application of Canonical URL

Content duplication is a major taboo in SEO, which can lead to search engine confusion and dilute the page's ranking weight.The specification link (Canonical URL) is the tool to solve this problem.It tells the search engine which is the 'authoritative' or 'preferred' version among multiple pages with similar or identical content.

In AutoCMS, setting standard links for documents is very convenient.When you add a document or edit an existing document in the 'Article Management', you will find the 'Standard Link' field in the 'Other Parameters' section.If you wish a page to be considered as the original source of content, or if you have multiple URLs pointing to the same content (such as URLs with parameters, different versions of product pages), you can enter the preferred URL of this page here.httporhttpsComplete link at the beginning.

On the template level, in order for search engines to recognize the specifications you set for the link, you need to add it to the page<head>area tag.rel="canonical"tags. Anqi CMS provides a convenient TDK tag{% tdk with name="CanonicalUrl" %}To achieve this. It is recommended to add logical judgment to the template, and only output this tag when the specification link exists, for example:

{%- tdk canonical with name="CanonicalUrl" %}
{%- if canonical %}
<link rel="canonical" href="{{canonical}}" />
{%- endif %}

This can effectively aggregate the page ranking weight and avoid SEO loss caused by duplicate content.

Create a clear and friendly URL structure: pseudo-static and custom links

In addition to TDK and normative links, a clear, semantically meaningful, and user-friendly URL structure is also crucial for SEO performance.The 'SEO-friendly and 301 Redirect Management' feature of Anqi CMS, as well as the 'Custom URL' field for each content type, allows you to easily achieve this.

You can find the "Custom URL" field in the settings of "Article Management", "Document Classification", "Page Management", and "Document Tag".By default, the system will automatically generate a pinyin alias for the URL based on the title or name you enter.You can manually modify these aliases as needed to make them shorter, more descriptive, and include core keywords./anqicms-tutorial.

In addition, the Safe CMS provides various preset static rules (such as number patterns, model naming patterns, category naming patterns, etc.), and you can also use the 'Static Rule Usage Help' to customize more complex URL structures, which helps search engines better understand the page hierarchy and content relationships.The clean URL not only enhances user experience but also provides a clearer crawling path for search engines.

Summary and practical suggestions

The Auto CMS provides strong support for your website's SEO optimization by offering detailed TDK and link setting features, as well as flexible URL management. Effective use of these tools requires you to:

  • Deeply understand the target users:Conduct thorough keyword research to understand how they search for your products or services.
  • Content is king:Ensure that the page content is of high quality and valuable, which is the foundation of all SEO work.
  • Continuous optimization:Regularly check the TDK effect of the page and adjust according to traffic statistics and crawler monitoring data.
  • Maintain consistency:Maintain consistency of TDK, URL structure, and standard link settings throughout the entire site.

By these meticulous SEO practices, your website will gain better display opportunities in search engines, attract more potential users, and ultimately achieve your operational goals.

Common Questions (FAQ)

1. If I have not manually set the page's TDK, how will Anqi CMS handle it?答：English CMS will take smart default handling methods when you do not manually set the TDK for a specific page.For the page title, it usually uses the "document title", "category name", or "page name" you set in the background as the title content.For metadata, it will attempt to extract content from the 'Document Summary', 'Category Summary', or 'Single Page Summary' fields on the page. If these fields are also empty, it will intelligently cut a segment from the beginning of the page content as a description.The main keyword is not set, it will be left blank.

2. Will my page title and description automatically use the content of the canonical URL after I set the规范链接（Canonical URL）?答：Setting the canonical link itself does not automatically change the title and description of the current page to the content of the canonical link page.The normative link is mainly to inform the search engine which page is the main version, to avoid SEO problems caused by content duplication.The search engine may be more inclined to display the TDK of standard link pages when indexing content, but this does not mean that the TDK of the current page will be overwritten.Therefore, even if the standard link is set, you should still write relevant and engaging titles and descriptions for the current page to ensure the most accurate information is provided in the search results.

3. How to ensure that my custom URL (alias) is unique throughout the entire site?答：The system will try to ensure the uniqueness when you set a custom URL (alias) in AnQi CMS.If the custom URL you enter duplicates an existing URL, the system usually adds random numbers or characters to the end of it to ensure uniqueness.

  • Plan a unified naming convention:For example, articles use/article/xxx, and products use/product/xxx.
  • Use short, descriptive English words or acronyms:Avoid long or ambiguous URLs.
  • Avoid special characters and Chinese.Even though the system will automatically convert, manually entering a clean URL can reduce potential issues.
  • Utilize the 'pseudo-static rules' of the Aanqi CMS:Cooperating with custom URLs, build a hierarchical and easy-to-understand URL system.
  • Regular Inspection:Use website crawling tools or search engine site owner platform to check for 404 errors or URL conflicts.