Why do URLs need 'static rules'?

Imagine when you see two links in the search engine results page:www.example.com/article.php?id=121&cat=tech&author=johnandwww.example.com/tech/anqicms-seo-tips.html

In essence, our content management system (such as AnQi CMS) usually retrieves and displays data by using dynamic scripts and parameters when processing content in the background.But for visitors and search engines, this dynamic URL with question marks and parameters is not friendly.The pseudo-static technique is to 'camouflage' these dynamic and complex URLs through server-side rewrite rules, making them look like static and more readable URLs, but the page content is still generated by dynamic programs.

The benefits of using pseudo-static URLs are multi-faceted:

  1. Enhance user experience:The concise URL is easier to remember and share, users can see the general direction of the page content at a glance, and it increases trust.
  2. Optimize search engine inclusion:The search engine spider prefers concise, meaningful URLs.The pseudo-static URL allows the spider to quickly understand the page hierarchy and content theme, improving the crawling efficiency and avoiding the recognition of duplicate content due to different parameters.
  3. Strengthen SEO keywords:If the URL contains the core keywords of the page, it can pass a stronger relevance signal to the search engine, which helps to improve the search ranking of the page.
  4. Increase security:Hides the actual script name and parameter structure, which to some extent reduces the risk of being scanned and attacked by malicious entities.

At the initial design of Anqi CMS, this point was fully considered, making 'pseudo-static and 301 redirect management' one of its core functions, helping us easily handle these challenges.

The pseudo-static rules in Anqi CMS: Let the URL listen to you

AutoCMS provides extremely flexible URL rewrite options, whether you choose preset rules or custom rules, it can make the website URL structure more in line with operation and SEO requirements.

Firstly, the system is built with four commonly used pseudo-static rules for quick enablement:

  • Digital Mode:Generally, the ID is used as the basis for generating URLs, for example:/archive/123.htmlThis pattern is concise and direct, suitable for some websites that do not have high requirements for URL semanticization.
  • Model Naming Pattern:The URL will include the alias of the content model, for example/article/123.htmlor/product/xyz.htmlThis helps distinguish between different types of content.
  • Pattern names for category 1 and category 2:These patterns will further integrate category information into URLs, for example/tech/123.htmlor/news/article-title.html.It is very practical for websites that need to emphasize the classification level of content.

In Custom Mode, we can set pseudo-static rules for six types of pages such as document details, category list, model homepage, single page, tag list, and tag details. Each rule consists of规则名===规则值The form of construction. The 'rule value' is the key we flexibly combine, which supports various variables and can be built like a building block, creating a URL rich in semantics:

  • {id}:Unique ID of the content.
  • {filename}:The custom link alias for a document or page. This variable is very powerful, allowing us to manually set a meaningful, keyword-rich English alias for each content, for examplehow-to-optimize-images.
  • {catname}:Categorize the custom link alias.
  • {catid}:The unique ID of the category.
  • {module}:The URL alias for content models, for examplearticle/product.
  • {page}:Page numbers for pagination, usually enclosed in parentheses, such as(-{page})This indicates that it is an optional pagination parameter.

By combining these variables, we can create very personalized URL structures. For example:

  • archive===/{module}/{catname}/{filename}.htmlIt may generate/article/web-design/how-to-optimize-images.html
  • category===/{module}/{catname}(-{page})It may generate/article/web-design/or/article/web-design-2/
  • page===/{filename}.htmlIt may generate/about-us.html

These custom URLs are not only beautiful, but more importantly, they enable search engines and users to better understand the content and hierarchy of the page.In the "Function Management

The profound impact of pseudo-static on the search engine inclusion

The pseudo-static rules are not just a simple technical configuration, but an indispensable part of website content marketing and SEO optimization. Its impact on search engine inclusion is profound and positive:

  1. Increase picking efficiency and depth:
  2. Enhance keyword relevance:Integrating core keywords into the URL can effectively improve the relevance score of the page in search engines.This is like telling a search engine, 'Look, this page is about this topic!'Thus, it helps to gain higher exposure opportunities when users search for related terms.
  3. Avoid the risk of duplicate content:The dynamic URL may point to the same content under different parameter combinations, which is easily identified as duplicate content by search engines, leading to poor inclusion or weight dispersion.The pseudo-static through unified URL form effectively avoids this risk, ensuring that each independent content has a unique and standardized address.
  4. Improve user click-through rate (CTR):In search engine results pages, clear and descriptive URLs are often more favored by users than long and complex dynamic URLs.Users tend to click on links that they understand and look more professional, which directly affects the traffic and conversion of the website.

It is worth mentioning that when adjusting the URL structure of the website, whether it is from dynamic URLs to pseudo-static or changing the pseudo-static rules, the Anqi CMS provided301 Redirect ManagementThe function is particularly important.301 redirect tells search engines that the old URL has been permanently redirected to the new URL.This ensures that the original SEO weight of the website can be seamlessly transferred to the new page after a website redesign or URL structure adjustment, avoiding traffic loss and ranking decline due to a large number of 404 error pages.It is like a bridge, connecting the past and the present, ensuring the continuous development of the website.

In short, the pseudo-static rule function of Anqi CMS is not only to make the website URL look "nicer", but also to win the competitive advantage in search engine rankings.