In today's highly competitive online environment, a website's URL (Uniform Resource Locator) is not only the address of the content but also a key factor affecting user experience and search engine rankings.A clear and meaningful URL can enhance the professionalism of a website and help search engines better understand the content of the page, thereby optimizing the SEO effect.AnQiCMS provides two core functions, pseudo static and 301 redirect, in URL optimization, allowing users to easily build a website structure that is more friendly to search engines and users.

Optimize URL Display: Make good use of the pseudo-static function of Anqi CMS

The pseudo-static technique, as the name implies, is to make dynamically generated pages appear as static pages in the URL.Compared to long dynamic URLs with question marks and parameters, static-like URLs are typically shorter and more descriptive, and can include keywords, all of which are traits favored by search engines and users.

The Anqi CMS integrates pseudo-static configuration in the backend, allowing even users unfamiliar with server configuration to easily get started.In the AnQi CMS backend, you can find the 'URL Rewrite Rules' option under the 'Function Management' menu. Here, multiple preset modes and highly customizable options are provided.

1. Preset Mode, Quick Start:The Anqi CMS built-in four commonly used pseudo-static modes, you can choose according to the type of website and content features: [en]

  • Digital Mode:The ID used mainly in URLs, concise and clear, suitable for Chinese sites that emphasize conciseness. For example:/article/123.html.
  • Model Naming Pattern:URL includes English aliases (such as "articles/article-detail/123.html.
  • Category naming patterns 1 and 2:These two patterns will construct URLs based on the category name or ID of the content, further enhancing the hierarchy and readability of the URL. For example:/news/industry-updates/123.html.

These preset modes greatly simplify the configuration process, allowing immediate effect with just a click, and bringing preliminary SEO optimization to the website.

2. Custom mode, flexible control:

  • {id}Content ID.
  • {filename}Custom link name (alias) of the content, usually the pinyin or English title of the content.
  • {catname}：Custom link name for the category.
  • {catid}Category ID.
  • {module}English alias of the content model.
  • {page}Page number.

By combining these variables, you can create very personalized and SEO-friendly URLs. For example, you can set the article detail page to/news/{catname}/{filename}.html, or set the product page to/products/{catid}-{filename}.html.

How to set custom URL alias:To make these custom rewrite rules take effect, you need to enter meaningful English or pinyin aliases in the 'Custom URL' field when publishing documents, creating categories, or single pages.The AnQi CMS will usually automatically generate an initial alias based on the title, which you can modify as needed, but please make sure it is unique across the entire site to avoid link conflicts.

By reasonably configuring pseudo-static, your website URL will become more readable and easier to be crawled and indexed by search engines, thereby laying a solid foundation for better SEO performance.

Guarding SEO assets: 301 Redirect Management of AnQi CMS

During the operation of the website, changes in URLs are common, such as adjustments to page content, changes in classification structure, and merging of old pages.If these URL changes are not handled properly, it could lead to a large number of 404 error pages, severely damaging user experience and search engine rankings.This is where the 301 redirect becomes crucial.

301 redirect indicates a permanent move of the page. It informs search engines that the old URL has been permanently moved to a new URL, and it will pass the PageRank (weight) of the old URL to the new URL.The 301 redirect feature of Anqi CMS is designed to help you effectively manage these changes, ensuring that your website's SEO assets are not lost.

In the "Feature ManagementHere, you can easily set up a permanent redirect from old links to new links.

The importance of 301 redirect is reflected in:

  1. Preventing 404 errors:When the old link no longer exists, a 301 redirect can guide users and search engines to the relevant new page, avoiding the error 'Page not found' and enhancing the user experience.
  2. Retain SEO weight:Search engines recognize 301 redirects and transfer the weight of the old page to the new page, which means you will not lose the hard-earned search engine rankings and traffic due to URL changes.
  3. Integrate content, enhance authority:If you have multiple pages with similar content, you can consolidate them into one higher-quality page using a 301 redirect, concentrate the authority, and improve the page's ranking.
  4. Support website migration and structural adjustment:When conducting website redesign, domain name change, or major adjustment of content structure, 301 redirect is an essential tool to ensure a smooth SEO transition.

Through the 301 redirect management of Anqi CMS, you just need to enter the old link and the new link, and the system will automatically handle the redirect logic, minimizing the impact of URL changes on website SEO.

The collaborative effect of pseudo-static and 301 redirection, achieving comprehensive SEO optimization

Static URLs and 301 redirects are not isolated features; they complement each other in the SEO strategy of a website.

  • Firstly,Static URLYou can build a clear, semantic, and keyword-rich URL structure for your website, which helps search engines better understand your website content, improve the crawling efficiency of pages, and enhance initial rankings.
  • Secondly, when the content and structure of the website change, and it is necessary to adjust the existing pseudo-static URL,301 RedirectThen it can ensure that these changes are seamlessly integrated, protecting the accumulated weight of old URLs, and preventing a loss of traffic and rankings.

In addition to these two core features, Anqi CMS also provides a rich set of SEO辅助 tools to enhance the performance of your website:

  • Sitemap generation:Help the search engine fully understand the website structure and all crawlable pages.
  • Robots.txt configuration:Precisely control the crawling permissions of search engine spiders on the website content.
  • TDK (Title, Description, Keywords) Management:Configure independent TDK information at various levels such as page, category, document, and single page to strengthen the association between page theme and keywords.
  • Keyword library management and anchor text setting:Help content creators to better arrange keywords and internal links, enhancing relevance.

In summary, Anqi CMS provides you with a powerful and easy-to-use URL optimization solution through pseudo-static and 301 redirection features.With its comprehensive SEO tools, you can build a high-quality website that not only attracts users but also wins the favor of search engines, thus gaining an advantage in digital marketing.

Common Questions (FAQ)

1. I set up the rewrite rules, but the website page opened with a 404 error, what is the reason for this?If the page appears with a 404 error after setting up pseudo-static, it is usually due to the following reasons:

  • The server configuration has not taken effect:try_filesThe instruction is pointing to the correct location.
  • There is an error in the settings of the Anqi CMS backend:Check where you have