In the world of digital marketing, a website's URL is not just a string of addresses, but also a key for users and search engines to understand the content of the web page.A well-optimized URL structure not only improves user experience but also significantly enhances the search engine's crawling and ranking performance of the website.For friends who operate websites using AnQi CMS, using the powerful functions provided by the system to optimize the URL structure is an important step to improve the display effect of search engine results.

Why is it important to optimize the URL structure?

Imagine, when you see a long URL with random numbers and symbols, compared to a concise, clear, and intuitive URL that reflects the page content, which one would you be more willing to click?The answer is self-evident.Optimized URLs are easier for users to understand, remember, and share.

Secondly, for search engines, the URL structure is an important signal for them to understand the content and hierarchy of the website.A clear URL can help search engine spiders crawl and index your pages more efficiently, and the keywords included in the URL can also convey the theme of the page to the search engine, thereby affecting search rankings.The Anqi CMS was designed with SEO-friendliness in mind from the beginning, incorporating multiple features to make URL optimization easily accessible.

AnQi CMS Helps You Create a Perfect URL Structure

The Anqi CMS provides a variety of core features, allowing you to flexibly control the URL structure of the website, thereby enhancing the display effect of search engines.

1. Strong pseudo-static rule configuration

Traditional dynamic URLs often contain question marks, equals signs, and a series of parameters, such asyourdomain.com/article.php?id=123&cat=techThis type of URL is not friendly to search engines, has a relatively low crawling efficiency, and is also difficult to obtain page topic information from the URL itself.

The 'Fake Static' feature of Anqi CMS can convert these dynamic URLs into static or more readable forms, such asyourdomain.com/tech/what-is-cms.html.The system is built-in with various static mode options for you to choose from, such as number mode, model naming mode, category naming mode, etc., these preset plans can meet the needs of most websites.{id}/{filename}(Custom link name),{catname}（Custom category link name）、{module}The model table name variables are used to create a unique URL structure.

The configuration of static rules is very intuitive, just log in to the Anqi CMS backend, find "Function Management

2. Flexible Custom URL Aliases

In Anqi CMS, you can not only set global pseudo-static rules, but also assign custom URL aliases to each content type of the website (including documents, categories, single pages, and tags).

  • Document (article/product): When publishing or editing a document, you will see a "Custom URL" field.The system will automatically generate a pinyin alias based on the title of the document you enter, for example, "About Us" will automatically generate "guanyu-women".You can choose to use the automatically generated ones, or manually input aliases that better fit your SEO strategy.It is important that this alias must be unique throughout the site, and if it is duplicated, the system will automatically add a random number to ensure its uniqueness.
  • CategorySimilarly, when creating or editing categories, you can set a 'Custom URL'. This is very helpful for building clear category hierarchies and improving keyword relevance.
  • single page: Pages like 'About Us' and 'Contact Us', which are independent, can also be simplified and optimized by using custom URL aliases.
  • Tag: Even the tags you set for the document can have independent custom URLs, which helps in the inclusion of the tag page and keyword layout.

By fully utilizing custom URL aliases, you can ensure that every important page has a concise, keyword-rich, and easy-to-remember dedicated link.

3. Precise 301 Redirect Management

During the operation of the website, it is sometimes necessary to adjust the content structure, merge pages, or delete old content, which inevitably leads to changes in the URL.If these changes are not handled properly, users and search engines may encounter a large number of 404 error pages, thereby seriously damaging the user experience and the SEO assets of the website.

The 301 redirect management feature provided by Anqi CMS can help you seamlessly transfer the traffic and SEO weight of old URLs to new URLs.When you adjust the URL alias of a page in the background, you can immediately set a permanent redirect from the old URL to the new URL through the "301 Redirect Management" in the "Feature Management".This is like putting a 'moving notice' on your old address, telling all visitors and search engines where your new home is, ensuring no loss.

Practical Suggestions for URL Structure Design

In addition to mastering the functions of Anqi CMS, following some general URL structure design principles can greatly improve the efficiency of your optimization work:

  • Simple and clearThe shorter the URL, the better, avoid using unnecessary words or characters.
  • Contains keywords: Integrate core keywords naturally into the URL, but avoid overloading and maintain readability.
  • Use hyphens: When connecting words in a URL, it is recommended to use a hyphen “-” instead of an underscore “_” or other special characters, as this helps search engines better understand word separation.
  • clear hierarchy: The URL path should clearly reflect the content structure and hierarchy of the website, for example/category/subcategory/article-title.html.
  • avoid dynamic parametersTry to statically process those dynamic parameters through pseudo-static technology to improve the neatness of the URL.
  • Uniqueness of URLEach page should have a unique URL to avoid SEO issues caused by duplicate content.The unique URL validation of Anqi CMS can help you do this well.
  • Consistent capitalization: It is recommended that all URLs be统一使用 lowercase letters to avoid potential duplicate content issues(example.com/Pageandexample.com/pageIt may be considered as a different page on some servers)。”“

Monitor and maintain

The URL structure optimization is not a one-time solution.After the configuration is completed, continuous monitoring and maintenance are equally important.You can use tools like Google Search Console, Baidu Webmaster Tools, and others to regularly check the crawling status, indexing, and potential 404 errors of your website.The Anqi CMS built-in Sitemap generation and link push function can help you submit the latest URL list to search engines in time, ensuring that your optimization results can be discovered and indexed as soon as possible.

By deeply understanding and skillfully utilizing the various URL optimization features of Anqi CMS, combined with practical suggestions, you will be able to build a URL structure that is both user-friendly and search engine-friendly, thus standing out in the fierce online competition and achieving better search results and traffic performance.

Frequently Asked Questions (FAQ)

1. In Anqi CMS, is it better to choose Chinese pinyin or English words when customizing URLs?This depends on your target audience and website positioning. If your website is mainly aimed at domestic users, use Chinese pinyin (such asguanyu-women.html）It is convenient to understand and can also include Chinese keywords. If the target is international users or if a more professional image is desired, use English words such asabout-us.htmlIt is more appropriate. Anqi CMS will automatically generate pinyin by default, and you can also manually modify it to English. Whichever you choose, the key is consistency and brevity.

2. Will optimizing and changing the structure of my website's URL affect SEO after it has been running for a while?The optimization of URL structure may indeed have a certain impact on SEO in the short term, but it is usually positive in the long run.The key is to use the 301 redirect feature of Anqi CMS correctly.Redirect all old URLs permanently to the new optimized URL, which can ensure that search engines transfer the weight and traffic of old links to the new link, to minimize negative impacts as much as possible.At the same time, through the Sitemap and link push function of Anqi CMS, promptly inform the search engine of your URL changes.

3. Is it necessary to set custom URL aliases for each page in AnQi CMS?Not all pages must be manually set to custom URL aliases.For most documents or categories, Anqi CMS will automatically generate pinyin aliases based on the title, and combine them with the static rules you configure to form friendly links, which is usually enough.It is recommended that you prioritize setting meaningful custom URL aliases for important pages, categories, and tags with high keyword relevance.And for some less important content, or content at a very deep level, it is sufficient to use the system-generated mechanism.