In website operation, URL (Uniform Resource Locator) is not only the path for users to access pages, but also an important clue for search engines to understand the content and structure of the website.An optimized URL structure plays a crucial role in improving content display effects and SEO rankings.AnqiCMS (English: AnqiCMS) has fully considered SEO friendliness in its design, providing flexible and powerful pseudo-static rule management functions. This allows us to easily create URLs that are both beautiful and beneficial for search.

1. Why does a website need static URLs?

Before delving into the pseudo-static settings of AnqiCMS, we must first understand why pseudo-static URLs are so important.

  1. Enhance user experience:The URL of static or pseudo-static usually more concise, readable, and memorable. For example,yourdomain.com/news/anqicms-new-features.htmlvs.yourdomain.com/index.php?mod=news&id=123&catid=456Easier to understand and share. Users can get a general idea of the page content through the URL, which helps to improve the usability and user trust of the website.
  2. Enhanced SEO friendliness:
    • Search engine crawling:Search engines prefer clear hierarchy and fewer parameters in static or pseudo-static URLs.Complex dynamic parameters may cause difficulties for spider crawling, even leading to misjudgment as duplicate content and reducing the crawling efficiency.
    • Keyword integration:Include the core keywords of the page in the URL, which can pass clearer page topic information to search engines, improve the relevance of the page, and possibly achieve better search rankings.
    • Avoid duplicate content:When the website content is updated or the structure is adjusted, if the URL changes, AnqiCMS's supported 301 redirection feature can help us permanently redirect the old URL to the new URL to avoid weight loss and maintain SEO accumulation.
    • Page weight accumulation:A stable URL structure is conducive to the continuous accumulation of page weight. Each external link pointing to it will add weight to the URL.

AnqiCMS as an enterprise-level content management system, treats pseudo-static configuration as one of its core features, aiming to help users optimize URLs to better achieve content marketing and SEO goals.

二、AnqiCMS伪静态规则的配置基础

AnqiCMS provides an intuitive backend interface for managing URL rewriting rules.Navigate to the "Feature Management" under "URL Rewrite Rules" option by logging in to the backend, and you will see a variety of built-in URL rewrite rules and custom settings.

AnqiCMS内置了四种常用的伪静态规则，以适应不同网站的需求：English

  1. Digital Mode:This is the simplest and most intuitive mode, usually using the content ID as the unique identifier for the URL. For example:/news/123.htmlThis pattern is more common on Chinese websites, with simple deployment, but poor URL semanticization.
  2. Model Naming Pattern:Integrate the English alias of the content model into the URL, for example, the article model may usearticle，Product model may beproduct. The URL may be like:/article/123.html. This pattern is very useful for distinguishing different types of content, especially suitable for English websites.
  3. Classification naming patterns 1 and Classification naming pattern 2:These modes emphasize the manifestation of classification hierarchy in the URL more.They will include the English alias (or pinyin) of the content category in the URL to build a URL with more hierarchy and semantics./category-name/article-title.htmlThis is beneficial for websites with complex content structures, as it can better display the content hierarchy and is conducive to search engine understanding.

AnqiCMS also provides for users with higher customization requirements.custom mode.This is an advanced mode that allows us to finely define the URL structure of pages such as document details, document lists, model homepages, single pages, tag lists, and tag details based on our own business logic and SEO strategies.When using custom mode, be sure to configure it carefully, as incorrect rules may cause the page to be inaccessible.

How to optimize the setting of custom rewrite rules

自定义伪静态规则是提升网站SEO效果的关键所在。AnqiCMS的自定义模式允许我们利用多种变量来构建灵活的URL。

When configuring custom rules, each rule is composed of规则名===规则值. Understanding and properly using the following key variables is the foundation for optimizing URL structure:

  • {id}:Data ID. This is the most stable identifier, but with the lowest semantic level.
  • {filename}:Custom link name of data. This variableVitalIt represents the "custom URL" value that you manually set for the content when editing a document, a single page, or a tag.Incorporating the keywords into this custom link name is a key step in optimizing the URL.
  • {catname}:Custom link name of category. Similar to{filename}It represents the "custom URL" value you set when editing the category. This helps to reflect the semantics of the category in the URL.
  • {module}:Model table name. Used to distinguish different content models (such as articles, products) by URL.
  • {page}:Page number for pagination. Used for list page pagination, and its format usually needs to be placed within parentheses, like(-{page})The value indicates that the pagination parameter is optional.

实战优化建议：

  1. Document details page（archive):
    • 推荐格式： /{module}/{filename}.htmlor/{catname}/{filename}.html
    • 优化思路：在URL中包含内容所属的模型（如articleorproduct）and link names with semanticized content customization.Edit documents must fill in the 'Custom URL' field with an English phrase or pinyin containing the core keywords.anqicms-seo-tips，那么URL就可能变为/article/anqicms-seo-tips.html.
  2. Category list page (category):
    • 推荐格式： /{module}/{catname}(-{page})* **