Optimize website URL structure, ensure stable content presentation: The practical guide to pseudo-static and 301 redirect of Anqi CMS

In today's digital world, a website's URL (Uniform Resource Locator) is not just the address of a page, but also an important part of the website's content and brand image.The clear and meaningful URL structure not only allows visitors to understand the page content at a glance, but is also an important factor for search engines to judge the relevance of the page and optimize the ranking.Auto CMS is well-versed in this, providing us with powerful pseudo-static and 301 redirection features, helping us easily create search engine-friendly URLs and ensuring that website content is always accessible.

Pseudo-static: Make URLs more readable and SEO valuable

Imagine your website address, if it is a string of disorganized numbers and symbols, such asyourwebsite.com/article.php?id=123&category=5, and a clear and concise string of text that includes keywords, such asyourwebsite.com/news/anqicms-features.htmlWould you prefer one or the other? Clearly, the latter. This is the charm of pseudo-static.

The pseudo-static feature of AnQi CMS is designed to convert dynamically generated URL addresses into static ones that are more readable and SEO-friendly.This is crucial for the SEO performance of the website, as search engines tend to crawl and index URLs that are clearly structured and contain keywords.

In the AnQi CMS backend, we can configure these settings through the 'Feature Management' menu under 'URL Rewrite Rules'. The system provides a variety of predefined URL rewrite rules to adapt to different types of websites and content structures:

  1. Number PatternEnglish: Use the document ID as the core identifier of the URL, usually suitable for Chinese websites, concise and clear.
  2. Model naming pattern：With the English alias of the content model (such as articles, products) as a prefix, combined with document ID or custom name, it is more suitable for English websites.
  3. Category naming pattern 1/2：Integrate the category name or alias into the URL to form a hierarchical structure, which helps users and search engines understand the website's architecture.

In addition to these built-in rules, Anqi CMS also provides a "custom mode", which gives us great flexibility to customize unique URL structures according to actual needs. In custom mode, we can use{id}(Data ID),{filename}(Document custom link name)、{catname}（分类自定义链接名）、{module}using variables such as (table name of model) to combine rules. For example, you can define the URL of the article detail page as/{module}/{filename}.htmlThe URL includes both the alias of the content model and the custom name of the article.

It is worth mentioning here,{filename}and{catname}Such variables, when adding documents, categories, or tags, the system will automatically generate a custom URL in pinyin form based on the title or name we enter. We can also manually modify it to ensure it contains meaningful keywords.The autoCMS will automatically check the uniqueness of these custom URLs, and if duplicates are found, it will automatically add random numbers at the end to ensure the validity of the address and avoid conflicts.

However, custom rules are advanced features that require our extra attention.Any minor oversight in configuration can lead to the page not being accessible.Therefore, after each modification of the pseudo-static rules, it is necessary to conduct a comprehensive test to ensure that all pages of the website can be opened normally.

301 redirect: smooth transition, avoid traffic loss

Throughout the lifecycle of a website, content updates, structural adjustments, and even domain name changes are common occurrences.When the old URL becomes invalid and the new URL takes its place, if not handled properly, not only will users see annoying 404 pages, but search engines will also lose the weight accumulated by the old URL, leading to a significant drop in website traffic and rankings.This is where the 301 redirect becomes the 'savior' of website operations.

301重定向（Permanent Redirect）意味着告诉浏览器和搜索引擎：“这个页面已经永久性地搬家了，请访问新地址。”” Its key is “permanence”, when the search engine receives a 301 instruction, it will pass most of the ranking weight (PageRank) of the old URL to the new URL, thus minimizing the negative impact of website redesign or URL adjustment.

AutoCMS provides '301 Redirect Management' in 'Feature Management', making it extremely simple to set up 301 redirects.We only need to provide the old URL address and the new target URL address, and the system can automatically handle the subsequent redirection logic.No matter it's due to article relocation, product deactivation, category merging, or for the purpose of standardizing the website's URL (such as redirecting non-www domains to www domains), 301 redirection can help us achieve a smooth transition, protect our hard-earned SEO assets and user experience.

举例来说：

  • An article's URL from a popular post.yourwebsite.com/old-article-id.htmltoyourwebsite.com/new-keyword-article.htmlIt is seamlessly redirected to the new page through 301 redirect, both search engines and users will be guided to the new page.
  • An outdated category pageyourwebsite.com/old-category.htmlto a new, more content-rich pageyourwebsite.com/new-product-line.htmlReplace, 301 can ensure that all traffic accessing the old category pages flows into the new page.

Optimization Strategies and Recommendations

Combining the features of pseudo-static and 301 redirection can bring significant advantages to our website. Here are some practical suggestions to help us better utilize these functions of Anqi CMS:

  • Define clear URL naming conventions: It should be planned to establish a unified URL naming rule before the website goes live. For example, articles use/article/{title-pinyin}.html, and products use/product/{product-name}.htmland try to integrate keywords into it.
  • Keep the URL concise and descriptive.Avoid overly long or unclear URLs. A good URL should allow users to get a general idea of the page content before clicking.
  • Exercise caution when changing the URL structure.Although 301 redirects can save most of the weight, frequent URL changes still bring additional burden to search engines and may cause short-term ranking fluctuations.Once the pseudo-static rules have been determined, they should be maintained as consistently as possible.
  • Continuously monitor the website health status：Use search engine site tools (such as Baidu Site Manager Platform, Google Search Console) regularly to check the indexing status, 404 error reports, and redirect chains of the website, and promptly identify and resolve potential issues.

The pseudo-static and 301 redirect functions of Anqi CMS provide us with powerful tools to help us build a well-structured, search engine friendly, and smooth user experience website.Using these features effectively will be a key step in enhancing the overall competitiveness of the website.

Common Questions (FAQ)

Q1: After setting up the pseudo-static, why is my website page still showing a 404 error?

A1:This is usually caused by incorrect configuration of pseudo-static rules or improper server environment settings.Firstly, please check carefully whether the "伪静态规则" under the "Function Management" of the Anqi CMS background is consistent with your expectations, especially the variables and structure in the custom rules.Next, if your server uses Nginx or Apache and other web servers, you need to make sure that the configuration file contains the correct rewrite rules (rewrite rules), which will forward requests for pseudo-static URLs to the Anqi CMS for processing.try_filesorproxy_pass.In addition, clearing the cache of the security CMS (the "Update Cache" menu) is also a common solution to ensure that the new rules are effective.If installed in environments like Baota panel, it is also necessary to check whether the website's running directory and reverse proxy are correctly configured.

Q2: When should you use a 301 redirect instead of other types of redirects (such as 302)?

A2:301 redirect is used to indicate the "permanent" move of a page or resource.