In website operation, Search Engine Optimization (SEO) is always a key link to gain natural traffic.How an Content Management System (CMS) effectively handles the SEO title, link structure, and URL normalization directly determines the visibility and performance of your content in search engines.AutoCMS (AutoCMS) is an enterprise-level content management system that provides flexible and powerful tools in these aspects, helping us better optimize website content.

Precisely control search results: Strategies and applications of SEO title

When you publish an article in the Anqi CMS, you will notice that in addition to the conventional 'Document Title', there is also a special 'SEO Title' field.These two may both contain the word 'title', but they play different roles in SEO strategies.The document title is more user-oriented, aiming to attract them to read, and is usually more literary or direct.And the SEO title, as the name implies, is specifically prepared for search engines.It is the main title displayed by the search engine on the search results page (SERP) and the first impression users have when deciding whether to click into your page.

The CMS allows you to separate the article title from the SEO title, which means you can create captivating reading titles for users while customizing an optimized title with core keywords and stronger search intent for search engines. When writing SEO titles, you can consider:

  • The integration of keywords:Naturally include target keywords, ensuring the title is highly relevant to the user's search query.
  • Control of length:Although there is no absolute length limit, it is generally recommended to keep it within 50-60 characters to avoid being truncated in search results.
  • Attract clicks:In addition to keywords, also consider the attractiveness of the title, so that users can see your content at a glance among many search results.

This fine-grained control ensures that every article you write achieves a **balance** between user experience and search engine optimization. At the template level, Anqi CMS providestdkTags, allowing you to flexibly call and display these optimized titles on the page.

Unified content entry: The role of canonical URL

In content management, there may be multiple URLs pointing to the same content, for example:

  • The same article has generated multiple URLs under different categories.
  • The content has been filtered by parameters, resulting in URLs with different parameters, but the main content remains unchanged.
  • Created multiple URLs pointing to the same content for A/B testing or multi-channel promotion.
  • Other websites have reposted your article without noting the source, resulting in search engines mistaking it for duplicate content.

These situations may cause search engines to be confused by duplicate content, which in turn may affect the crawling efficiency and ranking of your website.The canonical URL is the solution to this problem.<link rel="canonical" href="[您首选的URL]"/>告诉搜索引擎，哪个URL是该内容的“权威”或“首选”版本。Thus, the search engine will concentrate the weight and traffic of all duplicate content to this specified URL, avoiding weight dispersion and enhancing SEO effects.

The "Standard Link" field is provided when publishing articles, categories, or single pages in AnQi CMS. If you want to direct the current page to a more authoritative URL, simply enter the complete URL in this field.http://orhttps://开头）首选链接。in the template, you can usetdkTags, through{% tdk with name="CanonicalUrl" %}to call this standard link, and cooperateifEnsure that only pages with set standard links output this tag.This setting can effectively guide search engines, avoid potential SEO problems caused by duplicate content, and help you consolidate your website's position in search results.

optimized structured URLs: fixed links and pseudo-static rules

An clear and meaningful URL structure can enhance the user experience, make it easier for users to understand the content of the page, and is an important indicator for search engines to evaluate the relevance of the page.In the Anqi CMS, the concept of "fixed link" is mainly realized through "pseudo-static rules" and the "custom URL" field.

Static rulesIs the core function of the Anqi CMS management website URL structure.It allows you to define the URL display format for different types of pages (such as article detail pages, category list pages, tag pages, etc.).

  • Digital Mode:URL mainly contains the ID of the content, concise but not intuitive.
  • Model Naming Pattern:URL includes the model name and content ID, suitable for the structured needs of English websites.
  • Category naming pattern:The URL includes the category name and content ID, giving it a sense of hierarchy.

In addition, the Aqy CMS also provides powerfulcustom mode。You can flexibly combine various variables according to your own SEO strategy to build a unique URL structure. For example, using{module}represents the model alias,{id}represents the content ID,{filename}代表自定义URL别名、{catname}代表分类自定义URL别名等。这些变量的组合能够生成既符合SEO要求又易于用户记忆的URL。

whileCustom URLField (visible when publishing articles, categories, or tags), allows you to define a unique, descriptive URL alias for individual content items (such as an article, a category, or a tag). For example, when you publish an article about 'Anqi CMS tutorial', the system will automatically generate a pinyin URL based on the title, but you can manually change it to/anqicms-tutorial，make it more concise and keyword relevant. This custom alias is the pseudostatic rule in.{filename}or{catname}The content referred to.

This flexible fixed link management mechanism allows you to:

  • Enhance URL readability:URLs with keywords and descriptions are more favored by users and search engines.
  • Optimize keyword density:Naturally integrate the target keywords into the URL.
  • Maintain link stability:Once set, the link will remain stable even if the content title or category path changes, as long as the custom URL is not manually modified.If indeed a change is needed, Anqi CMS also provides a 301 redirect feature to ensure that traffic from old links can smoothly transition to new links, avoiding dead links and SEO loss.

In general, AnQiCMS provides comprehensive and meticulous control over SEO titles, standard links, and fixed links.它旨在通过用户友好的界面和强大的功能，赋能网站运营者，让他们能够根据最新的SEO实践来优化自己的内容，从而在竞争激烈的搜索引擎排名中获得更好的表现。

Common Questions and Answers (FAQ)

1. What is the difference between the SEO title and the article title in the Safe CMS, and how should I fill them in to achieve the **effect?The SEO title is specifically displayed to search engines and users on the search results page. It should contain core keywords and be concise and attractive to improve the click-through rate.The article title is the main title of the article page within your website, usually focusing more on the expression of content and the reading experience of users.To achieve **effect**, you can ensure that the SEO title accurately matches the search intent, while the article title focuses more on summarizing the content and attracting readers.

2. When do I need to set the canonical URL?When your website has multiple URLs pointing to the same or highly similar content, you should set a canonical link.Common scenarios include: accessing the same article through different paths (such as different category paths), content being reposted between different sites (you want to specify the original publisher), or page URLs having tracking parameters that do not affect the main content.Set the standard link to help search engines identify the 'preferred' version of the content, avoiding the distribution of weight and penalty for duplicate content.

3. What is the impact on SEO if I change the custom URL (alias) of the article or category, and how should I deal with it?Changing the custom URL for articles or categories will immediately change the fixed link of the page.This will have a direct impact on SEO, because the search engine has already indexed the old URL.