Use AnQiCMS backend effectively: Understand website traffic and crawler extraction dynamics

In today's digital marketing environment, understanding the traffic performance of the website and the crawling situation of search engine spiders is crucial for website operators.This not only helps us evaluate the effectiveness of content strategy, but also helps to discover and solve potential SEO problems in time.AnQiCMS as a powerful content management system provides users with an intuitive and detailed backend data, allowing us to easily master these key information.

How can we, as website operators, clearly understand the website traffic overview and the crawling dynamics of search engine spiders through the AnQiCMS backend?

One, Quick View: Overview data of the background homepage

After successfully logging into the AnQiCMS backend, the first thing that catches your eye is the 'Backend Home Page'.This is the 'command center' of the website operation data, providing a real-time overview of the overall performance of the website.On the homepage, you can quickly see some core data, such as the number of document publications, total website visits, and some indexed data, etc.These data are usually displayed in a concise chart form, allowing you to have a preliminary judgment of the daily operation status of the website.

The advantage of the background homepage lies in its timeliness and macro nature, which can help you quickly judge the overall trend of the website over a period of time, such as whether the traffic is rising or falling, and how often the content is updated, etc.If any abnormal fluctuations are found, you can further delve into the professional 'Data Statistics' module for detailed analysis.

Two, In-depth Analysis: Detailed report of the data statistics module

If you want to delve deeper into detailed traffic and crawler data, the "Data Statistics" module on the left navigation bar is your exclusive tool.This module centralizes all the detailed data required for website operation, allowing you to fully understand the health status and optimization space of the website.

1. Website traffic record chart

After entering "Data StatisticsThis provides a visual report of website visit data, which can usually be viewed on a daily, weekly, or monthly basis. The data covers key indicators such as the total number of visits, the number of unique visitors, and the number of page views on the website.

You can view these charts to:

  • Understand user activity:Which time periods have the highest website visit volume? How long do users stay on which pages? All these can reflect the interest points and activity of users towards the content of your website.
  • Evaluate the attractiveness of the content:Combine document publication data to analyze whether the newly released content has brought traffic growth, which types of content are more popular with users, and optimize your content creation and publication strategy.
  • Track marketing effectiveness:If you are running a marketing promotion, you can directly evaluate the user increase and visit effect brought by the activity through traffic data.

2. Search Engine Spider Access Record Chart

In addition to user traffic, the AnQiCMS 'Data Statistics' module also pays special attention to the crawling situation of search engine spiders (also known as 'spiders').Here is a detailed display of the access records of major search engine spiders such as Baidu, Sogou, Soso, Bing, and Google.

You can do the following with this data:

  • Insight into crawling frequency:Understand the frequency and regularity of various search engine spiders visiting your website.The higher the crawling frequency, it usually means that the search engine has a higher attention to the content of your website, which is beneficial for the quick inclusion of new content.
  • Detect crawling anomalies:If the crawling volume of a search engine suddenly drops or there is no crawling record for a long time, this may indicate that the website has a crawling barrier, such asrobots.txtFile configuration error, website response speed is slow, there are a large number of repeated content or dead links, etc., which need to be checked and resolved in a timely manner.
  • Optimize SEO strategy:By combining data scraping, you can better assess your SEO optimization work, such as whether the pseudo-static URL is friendly, whether the Sitemap is effective, and so on.

3. Daily data collection situation

The "Data Statistics" module will also provide daily indexing data, although this part of the data usually requires authorization from the search engine platform itself, but AnQiCMS can integrate and display it for your convenience to view it in one background.This can help you understand how many pages of your website the search engine actually includes in the index, which is one of the most direct indicators of SEO effectiveness.If the inclusion volume continues to decline, you need to re-examine the quality of the website content, the internal link structure, and the external promotion strategy.

3. Data interpretation and action guidelines

These traffic and crawling data provided by AnQiCMS are not isolated, they are interrelated and together depict the operation landscape of the website.

  • Traffic and content optimization:If some articles or product pages have outstanding traffic performance, you can consider updating their content, expanding related topics, or promoting them elsewhere.For pages with poor traffic, it is necessary to analyze whether it is due to content quality issues, inaccurate keyword positioning, or insufficient promotion efforts.
  • Crawler behavior and SEO adjustment:The crawling volume of search engine spiders is an important signal for SEO health. When the crawling volume is low or there are anomalies, the website server logs should be checked immediately,robots.txtFiles, Sitemap, URL structure (pseudo-static rules), page loading speed, and whether there are a large number of 404 error pages.A high crawling volume but a low inclusion rate may indicate poor content quality or a large amount of duplicate content.
  • Using SEO tools:AnQiCMS built-in advanced SEO tools, such as Sitemap generation, keyword library management, Robots.txt configuration, 301 redirect management, etc., are all tools for optimization based on data feedback.By combining traffic and crawler data, using these tools strategically can significantly improve the overall SEO performance of the website.

In summary, AnQiCMS provides a complete set of data monitoring and analysis tools for website operators.By regularly paying attention to the overview on the homepage of the backend and delving into the "Data Statistics" module for a detailed analysis, you will be able to understand the website's operational status more accurately, make more informed decisions, and thus continuously optimize the website's performance, enhance the user experience, and ultimately achieve your marketing goals.

Frequently Asked Questions (FAQ)

1. Why does my website show traffic in the AnQiCMS backend, but the search engine indexing is very low?This usually means that the website has user visits, but the search engine spider may have encountered problems while crawling and evaluating your content, or believes that the quality of your content is not high enough to be included. It is recommended that you check:

  • Is the website content original and valuable, avoiding a large amount of duplicate content.
  • Is the website structure clear, and are the internal links reasonable, convenient for spider crawling.
  • Is the page loading speed too slow.
  • Does it existrobots.txtConfiguration error prevents spiders from crawling ornofollowTag abuse.
  • Make sure your Sitemap is up to date and submitted to search engines.

2. How do I handle the discrepancy in traffic statistics of AnQiCMS and third-party analysis tools (such as Google Analytics)?Differences are normal, and there may be various reasons:

  • Different methods of statistics:There may be subtle differences in the statistical logic and deduplication rules of different tools.
  • Filtering rules:The AnQiCMS backend statistics may include some spider access or internal access, while tools like Google Analytics may have filtered it.
  • Deployment location and time:The deployment location and effective time point of the statistical code may differ.
  • Real-time:The update frequency and real-time nature may also differ.You can use AnQiCMS data as a reference for internal website operations, and combine it with third-party tools like Google Analytics for a more comprehensive, multi-dimensional data verification and in-depth analysis.

3. How to increase the crawling frequency of search engine spiders on the website?To increase the crawling frequency, you can start from the following aspects:

  • Continuously update high-quality content:Search engines like fresh and valuable content, regularly publishing original articles can attract spiders to visit frequently.
  • Optimize the website structure and internal links: Ensure that the website navigation is clear, with rich internal links and a reasonable structure, allowing the spider to easily access all pages.
  • Improve website loading speed:The fast page load can enhance user experience and also allow the spider to crawl more pages efficiently.
  • Submit Sitemap and push actively:By using the AnQiCMS backend SEO tools (Sitemap generation, link submission), actively inform search engines about your new content and website structure.
  • Maintain good external links:Adequate high-quality external links can enhance the authority of the website, indirectly prompting spiders to crawl more frequently.