On the search engine results page (SERP), your website page title (Title) and description (Description) are like your online business card, they are the first opportunity for users to come into contact with your content.A well-optimized title can attract clicks, and a clear, engaging description can effectively convey the value of the page, thereby increasing the willingness of users to visit.AnQiCMS knows the core value of search engine optimization and provides powerful and user-friendly advanced SEO tools to help you finely polish each page's 'business card'.

Understanding the importance of page titles and descriptions

Before delving into how AnQiCMS helps us optimize, let's first review the role of page titles and descriptions in SEO.

Page Title (Title)This is a concise summary of your page content, which is usually displayed at the top of the browser tab, favorite, and search engine results pages.It is one of the most core signals for search engines to judge the page theme, and it is also the primary basis for users to decide whether to click and enter the page.A good title should not only contain the core keywords but also be sufficiently attractive and accurately reflect the content of the page.

Page Description (Meta Description)It is a further summary of the page content, usually displayed below the search result title.Although the description itself is not a ranking factor, it has a direct impact on the click-through rate (CTR).A well-written description can stimulate the interest of users, making them feel that your page is exactly what they are looking for, thereby increasing the click-through rate.

How AnQiCMS Simplifies and Optimizes Work

AnQiCMS was designed with SEO needs in mind from the very beginning, providing a humanized management function from global to local, from automation to refinement, ensuring that we can easily control the SEO performance of every page.These advanced SEO tools allow us to flexibly set and adjust titles and descriptions for different types of pages.

Next, we will categorize and see how to make use of these tools in AnQiCMS.

1. Optimization of the title and description on the website homepage.

The homepage of the website is the gateway to your brand, and its TDK (Title, Description, Keywords) settings are crucial. In AnQiCMS, you can go toBackend settings，foundHomepage TDK settings. Here, you can customize the home page exclusively:

  • Home Page Title:This is the global title of the website, usually containing your brand name and the core business positioning. You can set whether to add the website name as a suffix at the end of the page title, which is achieved bysiteNameProperty control.
  • Home page keywords:List the core keywords closely related to the overall business of your website. Separate multiple keywords with English commas.,.
  • Home page description:Write a concise and meaningful text that summarizes the main business, services, or advantages of your website, to attract users to click.

These settings will ensure that your website's homepage is presented with the most precise and attractive appearance in search results.

2. Optimization of titles and descriptions on article and product pages

For each specific content on the website, whether it's an article, news, or product detail page, AnQiCMS provides independent TDK setting options, allowing you to optimize more meticulously.Content management[en] Whether it is publishing a new document or editing an existing document, you will see the collapsible box for 'Other Parameters':

  • SEO title:By default, if left blank here, the system will automatically use the 'Document Title' as the page title.<title>However, if you wish the title in search results to match the one on the page, you can customize it.<h1>The title is different, for example, by adding more keywords or more attractive adjectives to the search results, you can fill in a custom SEO title here.
  • Document keywords:Used to fill the page<meta name="keywords">Labels. You can manually enter them, or select them from the predefined keyword library by clicking the "Select Keywords" button. Multiple keywords can be selected by English commas,Distinguish.
  • document summary:This content is usually captured by search engines as part of the pagemeta description.When writing, try to summarize the core selling points, the problems solved, or the value provided by the article or product, and naturally integrate the core keywords.If you haven't filled it manually, AnQiCMS will automatically extract the first 150 words of the document content as a summary.

With these detailed controls, you can ensure that each specific content page can be displayed in the search results.

3. Classification, Tags, and Single Page Optimization

In addition to articles and products, AnQiCMS also allows you to optimize TDK for category pages, tag pages, and independent single pages (such as "About Us", "Contact Us"). InDocument Category/Document LabelandPage Management[en]You will find similar 'other parameters' settings:

  • SEO title:Similarly, it allows you to customize these pages:titleTags to ensure they contain relevant keywords and are consistent with the page theme.
  • Keywords:Set keywords for the core theme of this category, tag, or single page.
  • Introduction/Description:Write concise descriptions for these pages to help search engines and users understand the content of the pages and enhance click-through intent.

These unified and flexible settings ensure that you can perform comprehensive SEO optimization on all levels of content in AnQiCMS.

Practical techniques to enhance the effect

It is not enough to just fill in the TDK fields; we also need to master some techniques to maximize their effects:

  1. Keywords naturally integrated:Naturally integrate core keywords into the title and description, but avoid keyword stuffing. The purpose is to enhance relevance rather than sacrifice readability for the sake of keyword filling.
  2. Write captivating copy:The title should be concise and powerful, the description should be persuasive. Try to include questions, numbers, emotional words, or unique selling points to stimulate the user's desire to click.
  3. Maintain Uniqueness:Ensure that each page of your website has a unique title and description. Duplicate TDK can lower the search engine's evaluation of your website.
  4. Pay attention to character limits:The display length of search engine titles and descriptions is limited (for example, titles are usually 50-60 characters, and descriptions are 120-150 characters), and the part beyond this may be truncated.When writing, try to place the most important information at the beginning.
  5. Use the canonical URL (Canonical URL):AnQiCMS allows you to set standard links while editing documents.When your website has content that is the same or similar across multiple pages (for example, the same product has multiple URLs), setting canonical links can tell search engines which is the 'original' page, avoiding issues with duplicate content.{% tdk with name="CanonicalUrl" %}Call with the tag, but be sure to use it only when the canonical URL is confirmed to exist.
  6. Make good use of the preview tool:Although AnQiCMS backend provides TDK settings, you can use SERP preview tools (such as Google Search Console or third-party SEO tools) to view the actual display effect of your title and description in search results, so that you can adjust them in time.

AnQiCMS provides comprehensive and detailed TDK optimization capabilities for website operators through its intuitive interface and powerful advanced SEO tools.From the global website homepage to every single article, category, or tag, you can easily control how they are displayed in search results.By filling in each TDK field with care and combining the above practical tips, your website can stand out in the fiercely competitive search results and attract more targeted users.

Common Questions (FAQ)

1. How long should the ideal page title and description be?Generally, search engines display titles with 50-60 Chinese characters and descriptions with 120-150 Chinese characters.This is just an approximate range, not a rigid rule.Suggest placing the most important keywords and information in the first half of the title and description to prevent truncation.The input box of AnQiCMS does not have strict restrictions, but please adjust the preview effect when writing.

2. If I haven't manually set the SEO title and description for the article or category, how will AnQiCMS handle it?If the 'SEO Title' of the article is left blank, AnQiCMS will default to using the 'Document Title' you have set as the HTML title of the page.For the 'Document Summary' (usually used as meta description), if you do not fill it in, the system will automatically extract the first 150 words of the document content as the default summary.The processing logic of the category and tag pages is similar, using 'Category Name' and 'Category Description' as default values.

3. How long after changing the page title and description will the changes be visible in search results?The TDK changes require the search engine to recrawl and index your pages before they take effect.This process does not have a fixed schedule and may take several days to several weeks, depending on the crawling frequency of your website and the update cycle of the search engine.help-plugin-push.mdMentioned) Actively submit the updated page to Baidu and Bing, which may speed up the inclusion speed of search engines.