In website operation, the website URL structure is not just a string of characters for accessing pages, it is also one of the key factors for the website's performance in search engines.An clear, meaningful and SEO-friendly URL (Uniform Resource Locator), which can significantly improve the website's SEO effect and help content be discovered and understood more easily.AnQiCMS (AnQiCMS) knows this, and therefore integrated powerful pseudo-static and URL customization features from the very beginning of the system design, allowing website operators to flexibly configure URL rules to meet different SEO strategy needs.
The importance of website structure for SEO
Imagine when a user or a search engine crawler sees a URL that is filled with meaningless numbers and symbols,yourdomain.com/view.php?id=123&cat=456This is not easy to read, and no clues about the page content can be obtained from it. On the contrary, a well-structured URL that contains keywords, such asyourdomain.com/seo-optimization-guide.htmlIt allows users and search engines to quickly understand the content of the page, thereby improving user experience and page weight.The pseudo-static function provided by AnQi CMS is the key to converting complex dynamic URLs into this concise and semantically meaningful 'static' URLs.
Overview of the URL rewrite capability of Anqi CMS
The Aneqi CMS integrates various SEO tools, including powerful pseudo-static and 301 redirection management features, aimed at improving the crawling and ranking by search engines.The system provides several predefined rules for pseudo-static, convenient for new users to quickly enable.These rules include number patterns, model naming patterns, and two classification naming patterns, each with its own focus, which can quickly adapt to the basic needs of different websites.
However, for operators who pursue the ultimate SEO optimization or have special URL structure requirements, the 'custom mode' of Anqi CMS is the real tool to unleash the SEO potential.Through custom rules, you can finely design the URL structure of each page based on the content model, category hierarchy, article title, and other information of the website.
How to customize URL rewrite rules
To start customizing the URL rules, you need to log in to the Anqi CMS backend, find the "Function ManagementAfter entering the URL rewrite rules page, you will see the options of 'Default URL rewrite rules' and 'Custom URL rewrite rules'.Select "Custom mode" to configure rules according to your needs.
Custom URL rewrite rules can be set up in six groups, each corresponding to different types of pages on the website:
- Document details (
archive):Define the URL structure for the detail pages of articles, products, etc. - Document list (
category):Define the URL structure for category list pages (such as article lists, product lists). - Model homepage (
archiveIndex):Define the URL structure for specific content models (such as the homepage of the "News - Single Page (
page):Define the URL structure for independent pages (such as “About Us”, “Contact Information”). - Tag list (
tagIndex):Define the URL structure for the list page of all tags. - Tag details (
tag):Define the URL structure of the detail page under a specific tag.
Each rule consists of规则名===规则值in the form. For example:archive===/{module}-{id}.html.规则值In it, you can flexibly use various system variables to construct the URL:
{id}The ID of the content, such as article ID, category ID. This method is concise but lacks semantic strength.{filename}:Content (document, single page, tag) custom link name or alias.This is the key to implementing semantic URLs, you can manually set meaningful English aliases for each piece of content (find the 'Custom URL' field when editing articles, categories, tags, or single pages).{catname}:Category custom link name or alias. It is also an important variable for implementing semanticized URL of category pages in English.{catid}: ID of the category.{module}The URL alias of the content model. For example, if your article model URL alias isnews, the product model URL alias isproducts, then the corresponding URL will displaynewsorproducts.{page}:Page number. Please note that pagination variables usually need to be placed within parentheses, such as(-{page}),indicating that it is displayed when pagination is available and is an optional part of the URL.
Some practical examples of custom rules and their SEO considerations:
Document Details Page:
archive===/{module}/{filename}.html- SEO interpretation: This rule is very friendly. It goes through
{module}Defined the content type (e.g., "article" or "product"), then through{filename}Integrated the keywords in the article title, ending with.htmlAlso conforms to the habits of traditional static pages. When users see such a URL in search engines, they can intuitively understand the content of the page, thus improving the click-through rate. For example,yourdomain.com/news/anqicms-seo-guide.html.
- SEO interpretation: This rule is very friendly. It goes through
archive===/{category.catname}/{filename}.html(If your category structure is important for SEO)- SEO interpretation:Integrate category aliases into URLs to form a clearer hierarchy, which helps search engines understand the content attribution. For example,
yourdomain.com/seo-tutorials/url-rewriting-best-practices.html.
- SEO interpretation:Integrate category aliases into URLs to form a clearer hierarchy, which helps search engines understand the content attribution. For example,
Document list page (category page):
category===/{module}/{catname}/(-{page})- SEO interpretationSimilarly clearly demonstrates the content model and alias. The trailing slash indicates that this is a directory structure,
(-{page})Ensure the elegance of pagination URLs. For example,yourdomain.com/news/industry-updates/oryourdomain.com/news/industry-updates-2/.
- SEO interpretationSimilarly clearly demonstrates the content model and alias. The trailing slash indicates that this is a directory structure,
Single page:
page===/{filename}.html- SEO interpretationEnglish: : Simple and straightforward, using the page alias as the URL. For example,
yourdomain.com/about-us.html.
- SEO interpretationEnglish: : Simple and straightforward, using the page alias as the URL. For example,
Things to note when customizing rules:
- Consistency and planning:Before setting custom rules, it is best to plan the entire website's URL structure first. Once set and indexed by search engines, frequent changes to URLs may harm SEO.
- Avoid redundancy:Try to keep the URL concise, avoiding unnecessary words or too many levels.
- Natural integration of keywords:In
{filename}or{catname}Naturally integrate the core keywords, but do not stack them. - Test first:After changing the rules of pseudo-static, it is necessary to comprehensively test all pages of the website to ensure that all links can be accessed normally.
Key points of pseudo-static optimization for SEO
The pseudo-static rules of AnQi CMS not only beautify the URL but also optimize SEO at a deep level:
- Improve user experience and click-through rate:A clean, readable URL makes it easier for users to understand the page content and increases the willingness to click and enter the website.
- Help search engines understand the content:The URL containing keywords is an important signal for search engines to understand the page topic, which helps improve the ranking of relevant content.
- Build a clear website structure:Reflect the organization structure of the website through URL levels, which helps search engines better crawl and index the website content.
- Avoid issues with duplicate content:With the 301 redirect function of the Anqi CMS, even if you need to change the old URL structure, you can correctly direct the old links to the new links, avoiding a large number of dead links or duplicate content due to URL changes, thus maintaining the SEO weight of the website.
Summary
The AutoCMS assigns deeper control over SEO to website operators through its flexible and diverse rewrite rule custom function.Whether you are looking to quickly set up a website with basic SEO capabilities or need to optimize the URL structure for specific content models in a refined manner, Anqi CMS can provide strong support.Reasonably utilize these features, carefully plan your website URL, which will be the key step for you to stand out in search engines and attract more high-quality traffic.
Common Questions (FAQ)
1. Will the old URL address be invalid after changing the pseudo-static rules? How should I handle it?
When you change the pseudo-static rule, the previous old URL address will indeed become invalid, and direct access may result in a 404 error. To avoid traffic loss