In website operation, the structure of URL (Uniform Resource Locator) has a crucial impact on the SEO performance of the website.A clear, concise, and meaningful URL not only enhances user experience but also allows search engines to better understand and crawl web content.AnQiCMS is well-versed in this, providing powerful static feature support to help us easily optimize the display structure of URLs, thereby significantly improving SEO effects.

Overview of pseudo-static function: the first step to optimize URLs

Many websites' dynamic URLs contain question marks, equals signs, and complex parameters, such asexample.com/article.php?id=123&category=news.This kind of URL is not friendly to users and often confuses search engines.example.com/article/123.htmlorexample.com/news/article-title.html.

The Anqi CMS is built-in with very practical pseudo-static and 301 redirection management functions, which are key tools for website SEO optimization.It provides a variety of preset static rules and also allows users to highly customize according to specific needs, greatly enhancing the flexibility and SEO-friendliness of the website URL.

The pseudo-static settings of Anqi CMS: from simple selection to deep customization

To set up pseudo-static in Anqi CMS, you usually need to enter the website background's "Function Management" module, find the "Pseudo-static Rule" option.

  1. Built-in pseudo-static rules:AnQi CMS has pre-set four common pseudo-static modes to facilitate our quick start.These patterns cover a variety of structures from those based on numerical IDs to those based on model or classification naming.

    • Numeric mode:The main ID used in the URL, such as/article/123.html.
    • Model naming pattern:The English alias included in the content model of the URL (such as “article”, “product”) such as/article/title.html.
    • Category naming pattern:The URL includes the alias of the category, further refining the URL structure.We can choose the most suitable model according to the type and content characteristics of the website.After selection, the system will automatically apply the corresponding rules without the need to manually write complex configurations.

  2. Custom static rules: Unleash maximum potential:If the preset rules cannot fully meet the personalized needs of the website, Anqi CMS also provides a powerful "custom mode".This allows us to fine-tune the six main page types on the website (document details, document list, model homepage, single page, tag list, tag details) based on specific SEO strategies.

    In custom mode, we can use a series of variables to build URL structures, including:

    • {id}: Unique ID of the content.
    • {filename}Custom URL alias for content (can be set when publishing content).
    • {catname}Custom URL alias for category (can be set when managing categories).
    • {catid}Category ID.
    • {module}English alias for content model.
    • {page}: Page number (usually used(-{page})to indicate optional pagination).

    For example, we can set the URL of the article detail page to/article/{catname}/{filename}.htmlSuch a URL includes both category information and the English alias of the article title, making it more intuitive for search engines and users.The flexibility of custom rules lies in the ability to create unique URL paths that match the brand image and SEO practices through the combination of these variables.

    Operational suggestions:

    • Before modifying the custom rules, be sure to back up the original settings to prevent any unexpected incidents.
    • After each rule modification, it should be fully tested on the front-end and back-end to ensure that all links can be accessed normally.
    • If the website has already gone live and has been indexed by search engines, it is essential to use the 301 redirect feature after changing the URL structure to permanently redirect the old URL to the new one, to avoid 404 errors and the loss of SEO weight.AnQi CMS also provides 301 redirect management, which can help us efficiently handle this link.

How can static URLs help with SEO optimization?

The enhancement of SEO by static pseudo is multifaceted:

  • Improving URL readability and user experience:A clear and meaningful URL allows users to identify the page content at a glance, enhancing the willingness to click and trust. For example,/news/anqicms-update-log.htmlThan/index.php?mod=article&id=123is more attractive.
  • Enhance search engine friendliness:Search engine crawlers tend to fetch URLs that have a stable structure and look like static pages. Fake static URLs are considered more stable and help improve the inclusion rate and crawling efficiency of websites.
  • Integrate keywords to enhance relevance:In custom pseudo-static rules, you can integrate the title of the article, the pinyin or English alias of the category name into the URL.When the URL contains the core keywords of the page, the search engine will consider the page highly relevant to these keywords, thereby possibly achieving a better ranking.
  • Avoid duplicate content issues:Dynamic URLs may exist in various forms when generated, pointing to the same content, which can easily lead to search engines misjudging them as duplicate content.The static page passes through the standardized URL structure, ensuring that each page has a unique and optimized URL, effectively avoiding this problem.
  • Simplify the construction of external links:A concise pseudo-static URL is easier to share and spread, and it is also easier for other websites to reference, which is very beneficial for external link construction (external links), thereby enhancing the authority of the website.

Summary

The pseudo-static feature of Anqi CMS is an indispensable part of the website SEO strategy.By making reasonable use of its built-in rules or powerful custom settings, we can make the website's URL structure into a form that is favored by search engines and users.This is not only about the way website content is displayed, but also a key step for a website to gain visibility on the Internet, attract target users, and enhance brand influence.

Frequently Asked Questions (FAQ)

Q1: What should I do if I modify the pseudo-static rules and the website shows a 404 error?A1: Do not panic first if a 404 error occurs after modifying the pseudo-static rules.Check if you have saved the rules correctly and cleared the website cache (there is a 'Update Cache' function in the AnQi CMS backend).If the problem still exists, it may be due to incorrect rule configuration or conflicts with the server environment (such as Nginx/Apache configuration).The most direct solution is to temporarily revert to the previous rule settings or choose a built-in stable rule, and then check the errors in the custom rules one by one.For pages that have already been indexed, it is necessary to configure a 301 redirect after changing the URL, pointing the old URL to the new URL to maintain SEO weight and guide users.

Q2: What is the role of custom URL aliases (such as filename, catname) during content publishing or category management?A2: “Custom URL Alias” allows you to specify a meaningful English or pinyin alias when publishing articles, creating products, or setting categories. This alias is the part of the static rules in{filename}or{catname}The content referred to by the variable. For example, when you publish an article named "Anqi CMS Static Optimization Guide", you can set its custom URL alias asanqicms-rewrite-seo-guide. When you use pseudo-static rules{filename}the URL of this article will includeanqicms-rewrite-seo-guidewhich makes the URL more readable and can integrate keywords, which is very helpful for SEO optimization.

Q3: What is the difference between 301 redirection and URL rewriting? How do they work together to improve SEO?A3: Static page is a way to display dynamically generated page addresses in the format of static addresses, it changes the "appearance" of the URL; while 301 redirect is an HTTP status code indicating that the page has permanently moved to a new location.The main difference is that pseudo static is the 'beautification' of URL, while 301 redirect is the 'migration' of URL.

  • Optimize new URL: Firstly, use the pseudo-static feature to create a clear and meaningful new URL structure for the website content.
  • 301 redirect the old URL:If your website previously used dynamic URLs or if the URL was changed during a website redesign or content structure adjustment, you will need to set up 301 redirects to permanently point all old dynamic URLs or old static URLs to the new pseudo-static URLs.This can transfer the accumulated search engine weight (PageRank) from the old URL to the new URL, avoiding loss of traffic and ranking, and ensuring that users and search engines can always find the latest and best pages.