How to optimize URL structure through pseudo-static configuration to improve the display of content in search results?

Understand the importance of pseudo-static and URL optimization

Firstly, we need to clarify what is the URL structure optimization.In simple terms, a URL is the address of a web page on the internet.yourdomain.com/view.php?id=123&category=newsThis type of URL can display content, but it has poor readability for search engines, which may affect crawling efficiency and may also lead to duplicate content issues.

The static URL, or the 'staticization' URL achieved through pseudo-static technology, is more concise and intuitive (for example: yourdomain.com/news/article-title.html）。The pseudo-static technology makes the server internally rewrite the request to the corresponding dynamic page when it receives a request similar to a static URL, thus making the URL appear static to users and search engines.

Search engines, such as Baidu and Google, generally prefer this clear structure and keyword-containing URL.They are easier to crawl and index, which helps improve the page relevance score.For users, a concise and descriptive URL can also enhance trust, allowing them to get a general understanding of the page content before clicking, thereby increasing the click-through rate (CTR) in search results.

AnQiCMS is well-versed in this, and from the very beginning of its design, it incorporates the concept of SEO-friendliness, with static configuration being one of its core features, aiming to help users build websites that are more conducive to dissemination and optimization.

Configuration Practice of SEO in AnQiCMS

In AnQiCMS, the configuration of pseudo static is very intuitive. Just log in to the backend, find the 'Pseudo Static Rules' option under the 'Function Management' menu, and you can enter the configuration interface.

1. The selection of built-in pseudo-static rules

AnQiCMS provides a variety of predefined rewrite rules to meet different website requirements and SEO strategies. These built-in rules cover common URL structures, and users can choose according to their preferences:

  • Digital Mode:The content ID is usually used as the main identifier of the URL, for example/archive/123.htmlThis mode is concise and clear, suitable for websites with large content and less emphasis on URL semantics.
  • Model Naming Pattern:Include the name of the content model in the URL, for example/article/my-first-post.htmlThis pattern enhances the semanticization of URLs, which is helpful for search engines in identifying content types.
  • Category Naming Pattern 1/2:Embed the category name in the URL to make the URL have stronger hierarchies and content attribution, for example/news/industry-updates/article-title.html. This is particularly suitable for websites with complex content structure and clear categories.

Choose the appropriate built-in rules to quickly refresh the URL structure of the website, enhancing its friendliness to search engines.

2. English custom static rules: Flexible to meet personalized needs

If the built-in rules cannot fully meet your personalized needs, AnQiCMS also provides powerful custom rewrite rule features.This allows you to finely design URL structure according to specific operational strategies and SEO goals.

In custom mode, you can configure rules for six different types of pages:

  • Document Details Page (archive)
  • Document List Page (category)
  • Model Home Page (archiveIndex)
  • Single Page (page)
  • Tag List Page (tagIndex)
  • Tag Details Page (tag)

Each custom rule consists of规则名===规则值The format constitutes. In the "Rule Value", you can use a series of special variables to dynamically construct the URL, including:

  • {id}The unique ID of the content.
  • {filename}The custom link name (URL alias) of the content.
  • {catname}：Custom link name for the category.
  • {catid}: ID of the category.
  • {module}Model table name or URL alias of the content.
  • {page}The pagination page number, usually indicated as optional within parentheses, for example.(-{page}).

For example, the following are some common custom rule examples and their meanings:

  • Document Details Page： archive===/{module}/{filename}.html

    • Generate like:/article/my-first-post.html
    • Meaning: Under the model name, directly use the document alias as the filename.

  • Document List Page： category===/{module}/{catname}/(-{page})

    • Generate like:/article/industry-news/(Home) or/article/industry-news-2.html(second page)
    • Meaning: Use category alias under model name, and support pagination display.

  • Single page: page===/{filename}.html

    • Generate like:/about-us.html
    • Meaning: Use the single-page alias directly as the HTML file under the root directory.

Through the flexible combination of these variables, you can create URLs that are both in line with search engine preferences and have brand characteristics.After completing the rule configuration, be sure to save and clear the cache, and then verify the effectiveness of the URL through actual access.

In content publishing, optimize URL aliases

The static rules define the overall framework of the URL, but the specific URL content, especially in the{filename}and{catname}If the content is not fully, then it needs to be optimized during content publication and category management.AnQiCMS in the document, category, tag, and single page editing interface, all provide the field of 'custom URL' or 'URL alias'.

This field is the key to URL semantic optimization. The system usually generates pinyin aliases automatically based on the title you enter, but it is strongly recommended to optimize it manually:

  • Conciseness:Alias should be short and concise, avoiding redundant information.
  • Keyword relevance:.Include as many core keywords related to the page content as possible. For example, an article about 'Use tutorial of Anqi CMS' can have an alias such asanqicms-tutorial