精细化运营利器：安企CMS如何自定义文档的SEO标题和描述？

为什么自定义SEO标题和描述如此重要？

First, let's briefly review the value of SEO titles and descriptions.When a user enters a keyword into a search engine, what appears in front of them is usually the title of the page (blue link text) and a brief description (summary).

  • SEO titleIt is the information that users see first and is an important basis for search engines to judge the relevance of page content.A well-designed title, which not only includes core keywords but also effectively attracts users to click and improves click-through rate (CTR).
  • DescriptionAlthough it does not directly affect the ranking, it is the key copy that attracts users to click.A clear, attractive, and relevant keyword-rich description that allows users to have a clearer understanding of the page content before clicking, thereby improving the quality of visits.

Auto CMS provides a custom entry for document SEO title and description

The AutoCMS provides detailed settings in content management, whether it is articles, products, categories, tags, or even single pages, each has an independent SEO setting area.This reflects its high attention to search engine optimization.

When we enter the AnQi CMS backend and start adding or editing a document (whether it is an article model or content under the product model), we will find a series of fields specifically set up for SEO.These fields are usually integrated in the "Other Parameters" or "Advanced Settings" area of the document editing page, for easy unified management.

  1. SEO Title (SeoTitle) This is used to define the page<title>Label content's exclusive field.Its function is to override the main title of the document.例如，a document's main title may be “安企CMS新功能发布”，but in the SEO title field, we can optimize it to “安企CMS最新功能深度解析 | 提升网站运营效率的关键工具”，which not only includes core keywords but also increases attractiveness, while also showcasing the brand name.Remember, this is the blue link text displayed by the search engine in search results.

  2. Document Description： In the Safe CMS, the document summary field is not just a brief overview of the content, it is also the main source of the page description (Snippet) in the search engine.Here, we should write a natural and fluent summary that includes core keywords and accurately reflects the content of the document.The design philosophy of AnQi CMS is: If the operator does not manually fill in this field, the system will automatically extract about 150 characters from the beginning of the document text as a description.Therefore, even batch imported or manually optimized documents can have basic descriptive information.But in order to achieve **effect**, it is strongly recommended that you write a dedicated description for each important document.

  3. Document keywords (Keywords) This field is used to fill the page<meta name="keywords" content="...">Label.Although modern search engines no longer place as much weight on keyword tags as they used to, they still provide reference information about the page topic for search engines.,Separate the content. For convenience, the system may also provide the function to select keywords from a keyword library or automatically extract keywords based on content, further improving operational efficiency.

Cover all content types, achieve fine-grained SEO management across the entire site

The SEO customization capability of AnQi CMS is not limited to ordinary articles and product documents. As an enterprise-level CMS, it extends this granularity control to all page types that may be indexed by search engines:

  • English Category PagesIn editing categories, you can find independent fields such as 'SEO Title', 'Keywords', and 'Category Description', allowing each category list page to have a unique search engine display.
  • Tag PagesSimilarly, there are settings for 'SEO Title', 'Tags Keywords', and 'Tag Description' in the tab, to ensure that the content aggregated based on tags can also be well optimized.
  • Single PagesFor static single-page pages such as "About Us" and "Contact Information
  • 网站首页（Homepage）：Anqi CMS has specially set up "Homepage TDK Setting" in "Background Settings", allowing the portal page of the website to also receive top-level SEO optimization, defining the overall theme and positioning of the website.

Template-level intelligent call

On the template level, Safe CMS ensures that the SEO information you configure in the background can be correctly called. For example, by using{ % tdk % }Tags, the template can dynamically obtain the current page's SEO title, keywords, and description. It even supports controlling the display style of the title through parameters, such as whether to add a suffix of the website name.siteName=true) Use what delimiter (sep="_") And whether to display the parent category title (showParent=true) Thus, while meeting SEO requirements, it can also meet various display styles.

Summary

The Anqi CMS deeply integrates SEO elements into the content creation and management process, providing website operators with unprecedented flexibility and control.This detailed SEO title and description customization feature allows each page of content to be precisely optimized for the target audience and search engines, thereby effectively enhancing the visibility, click-through rate, and overall operational benefits of the website in search results.As a website operations expert, I firmly believe that this refined management capability is the key for enterprises to stand out in the digital wave.

Common Questions (FAQ)

  1. I have customized the SEO title and description of the document, but it did not take effect in the search results, why is that?

    • Search engine crawling delay:Search engine crawling and indexing takes time, the content you just modified may not have been re-crawled yet.You can actively submit URLs to search engines through the "Link Push" feature on the "Security CMS" backend, or wait for them to be naturally crawled.
    • Cache issue:Check if your website has static caching enabled. If so, please clean up the entire site cache in a timely manner to ensure that the latest content has been updated.
    • Template call:Confirm that the template file you are using has correctly called the TDK tags of Anqi CMS (for example{ % tdk with name="Title" % }) or if there is any custom template logic that overrides the default SEO settings.
    • Search Engine Strategy:In some cases, the search engine may, based on its algorithm, selectively use other text within the page as a description, rather than completely adopting the content of the meta description tag.

  2. What are the places other than the document where you can customize the SEO title and description in Anqi CMS?Auto CMS provides comprehensive SEO customization capabilities, not just for articles and product documents. You can find independent SEO title, keywords, and description fields in the following page types:

    • Website homepage:In the "Background Settings", perform global configuration in the "Homepage TDK Settings".
    • Document classification page:When editing each category, you can set it in the "Other Parameters".
    • Document tags page:Edit each tag, and you can also find its settings page.
    • Single page:For independent pages like "About Us" and "Contact Us", there are also dedicated SEO settings areas when editing.

  3. If I haven't manually set the SEO title and description, will the Anqi CMS automatically generate them? What are the rules for its generation?Yes, Anqi CMS has an intelligent automatic generation mechanism to ensure that even without manual optimization, the page will still have basic SEO information:

    • SEO title:If no "SEO title" is customized, the system will usually use the main title of the document (or category, tag, single page) by default.
    • Description:If 'Document Summary' (Description) is not customized, the system will automatically extract about 150 characters from the beginning of the document content as the page Meta Description.
    • Keywords:If no custom keywords are specified, the system may automatically extract content or leave it blank under certain configurations.To achieve more precise SEO effects, it is strongly recommended to manually set up important pages or utilize the keyword library feature for management.