As a senior security CMS website operation personnel, I am well aware of the importance of Search Engine Optimization (SEO) for the success of a website.AnQiCMS was designed with SEO requirements in mind from the very beginning, integrating a variety of powerful and practical tools to help operators improve the visibility of their websites in search engines and attract and retain users.
The following will introduce the SEO tools provided by AnQiCMS and their usage methods.
AnQiCMS and Search Engine Optimization
AnQiCMS as an enterprise-level content management system, considers SEO as one of its core functions.It not only provides basic content publishing and management capabilities, but also integrates rich SEO optimization mechanisms, providing support for websites from multiple dimensions such as website structure, content quality, and external links.The SEO-friendliness of system design is reflected in its flexible configuration options and automated features, greatly reducing the threshold for SEO operations, allowing even non-technical operation personnel to efficiently carry out optimization work.
Core Page Element Optimization: TDK and Content Structure
Search engines pay the most attention to the page title (Title), description (Description), and keywords (Keywords) when evaluating web pages, which is known as TDK.AnQiCMS provides fine-grained management capabilities for these core elements.
Home Page TDK SettingsThe home page of the website is the first window that users and search engines get to know the website.AnQiCMS in the background "Homepage TDK Settings" allows operators to configure the title, keywords, and description of the website homepage separately.The home page title should include the core brand words and main business of the website, the keywords should be the key words of the overall positioning of the website, and the description should be concise and summarize the services or products of the website.These elements should be set reasonably to help search engines accurately understand the website theme and improve the ranking potential of the homepage.
Content hierarchy TDK configurationIn addition to the homepage, AnQiCMS also supports independent configuration of SEO titles, keywords, and descriptions for different types of content (such as articles, products, categories, tags, and single pages).
- Document (article/product)In editing documents, in addition to the main title and introduction, you can also fill in "SEO Title“SEO title”is used for search engine display, forming a differentiation with the main title of the website, and can be more attractive;“Document keywords”should accurately reflect the theme of the article, separated by English commas;“Document summary”acts as Meta Description, directly affecting the click-through rate of search results.
- CategoryIn creating or editing categories, you can also configure 'SEO Title', 'Keywords', and 'Category Description'. This is crucial for the SEO of category pages, as it helps search engines understand the aggregated topics of the content under this category.
- tagsThe tab also supports customizing 'SEO Title', 'Keywords', and 'Description', which has a positive effect on the layout of long-tail keywords and the aggregation of related content.
- single page:like 'About Us', 'Contact Us' etc. single-page, can also be independently set their TDK, to ensure that each important page can be optimized specifically.
Content Summary and Keywords ApplicationAt the time of document publication, AnQiCMS emphasizes the filling of 'document keywords'.These keywords are not only used for TDK, but can also be centrally managed and quickly selected through the 'Keyword Library Management' function.When the " + "文档简介" + " is not manually filled, the system will automatically extract the first 150 characters of the document content as a summary, which helps to ensure that each content page has a basic Meta Description.
Markdown Editor and Content SemanticsAnQiCMS新增的Markdown编辑器支持,使得内容创作更加便捷,也间接有利于内容语义化。Markdown headings (H1-H6) are structured clearly, which helps search engines understand the content hierarchy and key points.At the same time, Markdown's good support for code, lists, and other elements also enables technical content to be presented better, enhancing user experience and search engine friendliness.
Friendly URL Structure and Link Management
A clear and semantically meaningful URL structure is the foundation of SEO. AnQiCMS provides multiple ways to optimize URLs and handle link changes.
Static rules setting and URL customizationAnQiCMS supports generating pseudo-static URLs, making the website address look simpler and more descriptive, rather than a complex parameter dynamic URL.In the "Feature Management" under the "URL Rewrite Rule" in the background, the system built-in four preset rules such as number pattern, model naming pattern, and category naming pattern, users can choose according to the type of website and preferences./{module}-{id}.htmlor/{catname}/{filename}.html。Custom URL can be set in the editing interface of documents, categories, tags, and single pages. The system will automatically generate a pinyin alias based on the title and ensure its uniqueness across the entire site.
301 Redirect ManagementWhen the website structure changes, the page URL is adjusted or content is merged, the old URL may cause a 404 error, damaging the SEO ranking.AnQiCMS supports "301 Redirect Management", which can permanently redirect old URLs to new URLs, ensuring that traffic and weight are not lost and maintaining search engine friendliness.This is particularly important when the website is redesigned or the content is migrated.
Standard Link (Canonical URL)For pages that may contain duplicate or similar content (such as parameterized filter pages, pagination pages, etc.), using the Canonical URL can inform search engines which is the 'standard' version, to avoid分散权重.AnQiCMS provides a 'standard link' field during document editing, allowing operators to specify the Canonical URL of the page.
Fixed link and aliasIn addition to the rewrite rules, AnQiCMS also allows setting a "permanent link" for individual documents, ensuring that the URL of the document will not change with the adjustment of the rewrite rules.At the same time, documents, products, categories, tags, etc. all support setting "aliases (URL tokens)", which helps create more semantically meaningful and SEO-friendly URLs.
Technical SEO tool to enhance visibility
In addition to content and URL, AnQiCMS also provides various technical SEO tools to ensure that the website can be efficiently crawled and indexed by search engines.
Automatic Sitemap generationSitemap (站点地图) is an XML file that lists all the URLs for a site. It helps search engines discover all the pages on a site, especially new and pages that aren't often linked to.AnQiCMS built-in Sitemap automatic generation function, operators do not need to manually create and update, the system will automatically maintain the latest site map.
Robots.txt configurationThe Robots.txt file is used to indicate to search engine crawlers which pages can be crawled and which pages should not be crawled.