As an experienced security CMS website operator, I am well aware of the importance of search engine optimization (SEO) for website traffic and user retention.In AnQiCMS, static URL and 301 redirect are two core SEO tools that can help our website perform better in search engines.High-quality content is the cornerstone of attracting readers, and an excellent URL structure and effective redirection strategy are crucial to ensuring that this content can be discovered by search engines and effectively transmit value.

Optimize URL structure: Anqi CMS's pseudo-static configuration

The URL structure of the website is crucial for SEO.A clear, concise URL with keywords not only enhances user experience but also helps search engines better understand the content of the page.The AnQi CMS provides powerful pseudo-static functionality, allowing us to customize the display form of URLs, bid farewell to long, dynamic parameterized URLs, and embrace static, SEO-friendly addresses.

On the Anqi CMS backend management interface, you can access this feature by navigating to the 'Feature Management' under 'URL Rewrite Rules'. The system comes with four commonly used URL rewrite rules to meet the needs of different types of websites:

FirstlyNumeric patternThis pattern is commonly used on Chinese websites, where the URL structure is mainly identified by the document ID. For example, the article detail page may display as/archive/123.html.

Next isModel naming patternThis pattern is more common on multilingual or English websites, as it incorporates the model name of the content (such asarticleorproduct) into the URL, enhancing semantics. For example:/article/my-great-post.html.

Additionally, there areClassification naming pattern 1andClassification naming pattern 2They further categorize information in the URL, suitable for websites that need to emphasize the hierarchy of categories.These built-in patterns are designed to simplify the configuration process, allowing you to quickly select the appropriate URL structure based on the language and content characteristics of the website.

For those with more refined SEO needs or unique URL design concepts, AnQi CMS provides flexibleCustom patterns.In the custom mode, you can define the URL rules for the six types of pages such as document details, document list, model home page, page, tag list, and tag details according to the format of 'rule name===rule value'.

The core of the custom rule lies in using specific variables to construct URLs. For example,{id}represents the data ID,{filename}represents the custom link name of the data (such as the pinyin alias of the article title),{catname}Represents a custom category link name,{module}Represents the model table name, as well as,{page}Used for pagination. By combining these variables, you can create a highly customized URL structure.

For example, you can set the rule for the document detail page toarchive===/{module}/{filename}.htmlwhich means your article URL will be like/article/anqicms-seo-guide.html. The category page can be set tocategory===/{module}/{catname}(-{page})which will be the category list page./article/seo-category-list(-2).htmlNote that pagination page numbers{page}should be enclosed in parentheses, such as(/{page})to ensure proper parsing.

Be cautious when configuring a custom URL.The wrong rules can cause the page to be inaccessible, affecting user experience and search engine crawling.Therefore, after changing the pseudo-static rules, it is strongly recommended that you fully test all the links on the website to ensure everything is normal.自定义URL), the system will automatically generate a pinyin alias based on the title, but also allows manual modification to ensure the uniqueness and readability of the URL.

Coping with content changes: 301 redirect strategy

During the operation of the website, content adjustments, page merges, or website migrations are common things.This is when the old URL may become invalid, causing users and search engines to see a 404 error page, which not only damages the user experience but also causes the search engine weight to be lost.The 301 redirect (Permanent Redirect) is the tool to solve such problems, it tells the browser and search engines that a page has permanently moved to a new location and passes all the weight and ranking signals of the old page to the new page.

The AnQi CMS has added support for 301 redirects in version 2.1.1, indicating its continuous investment in SEO optimization.Although the document does not list its specific location in the background in detail, according to the naming habits of the AnQiCMS "Function Management" module, we can infer that it should be located under the "Function Management" menu, and may be named "301 Redirect Management".

Through the 301 redirect management feature, you can conveniently set up permanent redirects from old URLs to new URLs. This is particularly important in the following scenarios:

  • URL structure adjustmentAfter you have adjusted the URLs of a large number of pages according to the pseudo-static rules, you need to redirect the old URLs to the new ones.
  • Page merging or deletionIf two similar pages are merged into one, or a page is completely deleted, the old page can be redirected to the most relevant new page, or the homepage of the website.
  • Domain ChangeWhen your website changes domain names, by setting up a 301 redirect across the entire site, you can ensure that all traffic and rankings can smoothly transition to the new domain name.
  • Content DuplicationIf your website has multiple URLs pointing to the same content (for example, with or without/index.htmlThe URL, can be standardized to a preferred URL using 301 redirect.

When setting up a 301 redirect, you typically need to specify the source URL (i.e., the old address) and the target URL (i.e., the new address).This feature of AnQiCMS can ensure that your website's SEO assets are not damaged when the structure changes and can continue to accumulate.

The synergistic effect of static redirects and 301 redirects on SEO.

The static URL and 301 redirect are not independent, they complement each other in SEO strategy and collectively enhance website performance:

  1. Improve crawling efficiency and index quality: Static URLs are concise and clear, allowing search engine spiders to efficiently crawl website content.When the URL changes, the 301 redirect ensures that search engines can smoothly find the new address, avoiding indexing old pages or generating a large number of 404 errors, thus maintaining the healthy state of the website.
  2. optimize user experienceThe easy-to-read and memorable pseudo-static URL enhances the user's trust and willingness to share.When a user accesses the website through an old link, 301 redirect can seamlessly guide them to the correct page, avoiding interruption and a bad experience.
  3. Strengthen and pass on page weight: Static URLs are more favored by search engines themselves.When the page URL must change, the 301 redirect is the only way to completely pass the accumulated page authority (Link Equity) to the new URL.This is crucial for the overall ranking of the website.
  4. Avoid duplicate content issues: By using unified 301 redirection rules, it can effectively reduce the appearance of duplicate content URLs on the website and avoid search engine penalties.

Considerations and strategies in practice

  • Maintain consistencyOnce the pseudo-static URL structure is determined, it is advisable to maintain consistency across the entire site and avoid chaotic URL patterns for different types of pages.
  • Avoid redundancy and length: The static URL should be as concise as possible, avoid keyword stacking to avoid being considered over-optimized. At the same time, a long URL is not easy to remember and spread.
  • Regular reviewRegularly check the website's 404 error logs and set up 301 redirects for expired old URLs in time.At the same time, check if there are multiple redirects (Redirect Chains), that is, a URL needs to be redirected multiple times to reach the final page, which will reduce user experience and SEO efficiency.
  • Testing is the key.: Whether it is to modify the pseudostatic rules or add a 301 redirect, it should be done in the test environment and all affected pages should be carefully verified to ensure correct redirection and accessible content.

By using these powerful features provided by AnQi CMS, we can build a website that is user-friendly and SEO-friendly, allowing high-quality content to be discovered and read by more target readers, thereby achieving long-term success in website operation.

Frequently Asked Questions (FAQ)

1. Why did the website not open after I set up custom pseudo-static rules in Anqi CMS?

This is usually due to incorrect configuration of pseudo-static rules.Custom static rules have very strict syntax requirements, any minor error can cause the URL to be incorrectly parsed.{filename}/{catname}) and special characters. At the same time, if you use web servers such as Nginx or Apache, also make sure to configure the pseudo-static configuration on the server (such as Nginx'slocationBlocks or Apache's.htaccess) Matches the internal rules of AnQiCMS, otherwise the web server may not be able to forward the request to AnQiCMS for processing.It is recommended to backup the existing configuration before modifying the pseudo-static rules and to thoroughly verify in the test environment.

2. When should you use a 301 redirect instead of directly modifying the URL? What are the different SEO impacts?

You should have the page content pointed to by the old URL alreadypermanentUse 301 redirect when moving to a new URL.For example, when you restructure your website, merge pages, change product SKUs, or perform domain migration, 301 redirects are essential.Directly modifying the URL without setting a 301 redirect will cause the old URL to produce a 404 error, the search engine will consider the page to no longer exist and remove it from the index, and all link weights accumulated through the old URL will also be lost.And a 301 redirect will inform the search engines of the new page location, and will pass about 90-99% of the link weight from the old page to the new page, thereby retaining your SEO assets and rankings to the maximum extent possible.In simple terms, a 301 redirect is used to maintain SEO value and user experience, while directly modifying the URL without a redirect results in the loss of these values.

3. Does AnQi CMS support using different pseudo-static URL patterns for different content types (such as articles, products)?

Yes, AnQi CMS's custom static routing mode is very flexible, it allows you to set up different content types such asarchiveused for articles,categoryused for categories,pageUsed for single-page etc.) to define independent URL structures.In the custom mode of "Function Management" -> "Rewrite Rules", you can see the configuration items for different "rule names"./article/{filename}.htmlSet a completely different URL pattern for the product (for example)/product/{id}.html），or set a URL pattern that includes hierarchical categories.This fine-grained control capability allows you to design the optimal URL based on the characteristics of each content type and SEO strategy.