How to maintain the original TDK SEO weight after the website structure adjustment for the redirect function?

Challenges of website structure adjustment and maintaining SEO weight

Throughout the lifecycle of a website, content updates, category restructuring, product line adjustments, even brand upgrades can all lead to changes in the existing URL structure. For example, we may remove an outdated product page from/products/old-product-name.htmlMigrated to a more marketing attractive/new-products/innovative-model.html, or change a deep article category to/knowledge-base/seo-guides.htmlto a more concise/seo/guides.html

Aq CMS 301 Redirect Function: The Guardian of SEO

The Auto CMS knows this challenge, therefore it takes pseudo-static and 301 redirection management as one of its core features.The system内置 built-in 301 redirect tool is a powerful weapon to deal with the loss of SEO weight after URL adjustment.301 redirect, i.e. 'permanent redirect', it explicitly indicates to search engines that a page has permanently moved to a new URL.This is not just a simple redirect, more importantly, it can pass the vast majority of the original page's SEO weight (usually 90% to 99%), including the weight accumulated by core TDK information such as Title, Description, and Keywords.

When a search engine spider accesses an old URL that has been set to a 301 redirect, it receives a signal of permanent move, then it updates the URL in its index, and transfers the link assets accumulated by the old URL and the authority associated with the TDK to the new target URL.This means that even if the page address changes, the content value and keyword matching degree it represents in the eyes of the search engine can still be inherited and identified through the new URL.AutoCMS allows simple backend operations, enabling us to set 301 redirects for individual pages, categories, or even specific URL patterns, ensuring a smooth transition with each structural adjustment and preserving SEO value.

TDK权重保持的核心机制

When an old page is redirected to a new page using 301, search engines will identify the corresponding relationship between the content of the old and new pages.If the content of the new page is highly relevant to the old page, and we have set up a perfect TDK for the new page in the Safe CMS, then the weight passed by the TDK of the old page will naturally merge into the TDK of the new page.Actually, the redirect passes the 'SEO value of the content represented by the old URL', while the new URL's TDK is responsible for re-explaining to search engines 'what this content is'.tdkTags, which can accurately call the TDK information of the current page, ensuring that search engines can capture the most accurate metadata during crawling.At the same time, the canonical URL feature can further strengthen the main body of the content and avoid the dispersion of weight caused by duplicate content or multi-version URLs.

Implementing redirection and TDK optimization **practices**

As an operator, when implementing website structure adjustments and redirection, I follow the following **practices**:

First, comprehensive planning is the foundation before making any structural adjustments.This includes specifying the new URL structure, identifying all affected old URLs, and creating a detailed mapping table from old URLs to new URLs.This mapping table will be the core basis for configuring the CMS 301 redirect, and it is also an important reference for later verification work.

Next, accurately configure each redirect rule using the 301 redirect management feature provided by the Anqi CMS backend.This means entering each pair of old URL and new URL in the mapping table one by one.For a large number of pages, anQi CMS may also provide batch import or rule-based redirect configuration capabilities, which will greatly improve efficiency.Accuracy is crucial here, incorrect redirection can lead to new 404 errors or loop redirection, which may harm SEO.

Finally, continuous monitoring is crucial after the redirection deployment is completed.I usually use tools like Google Search Console, Bing Webmaster Tools, etc., to check the "Crawl Errors" report, confirming that all old URLs have been correctly redirected and no new 404 pages have appeared.Also, observe the TDK display of the new page in the search engine results page (SERP) and monitor traffic and keyword ranking data to verify the redirect effect.

Through the above method, we can easily cope with the changes in the website structure with the strong support of the powerful CMS, not only maintaining the original SEO weight, but also possibly improving the overall search performance of the website through the optimized structure and content.

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Common Questions and Answers (FAQ)

1. How do I verify that the 301 redirect has been implemented correctly and passed the SEO weight after the website structure adjustment?

How many steps are there to verify the effectiveness of 301 redirects.Firstly, you can use an online HTTP status code check tool to enter the old URL and see if it returns a 301 status code and redirects to the new URL.Next, check the "Crawl Errors" report in Google Search Console or Bing Webmaster Tools to ensure that old URLs are no longer reporting 404 errors.Finally, by observing the ranking performance and traffic changes of the new URL in search engines, as well as the inclusion status of keywords, to indirectly evaluate whether the SEO weight has been successfully passed.The AnQi CMS backend's traffic statistics and crawling monitoring function can also provide certain data assistance.

2. The pseudo-static URL rules of SafeCMS have changed the page URL. Does this also need to manually set up a 301 redirect?

This depends on the nature of the URL change.If it is only by adjusting the pseudo-static rules of the security CMS (such as changing from numeric mode to model naming mode) to change the display form of the website URL, and the old URL is no longer available, then the system will usually handle these internal links intelligently.However, for existing old URLs outside (such as those referenced by other websites, existing in search engine indexes), or when you have made deeper structural adjustments that result in fundamental changes to page content or classification levels, manually setting up 301 redirects is a reliable method to ensure that SEO weight is not lost.