As a senior person who is deeply familiar with Anqi CMS and proficient in website content operation, I know that high-quality content and excellent SEO practices are the key to attracting and retaining users.In AnQi CMS, there are several seemingly similar but functionally different "other parameters" that play a crucial role in the website's search engine optimization (SEO) and user experience.Today, I will explain in detail the differences and functions of these three parameters: 'SEO title', 'standard link', and 'fixed link'.

Understand the page optimization parameters in Anqi CMS

In the practice of Anqi CMS document and content management, we often encounter settings related to page optimization.These settings are designed to help our content be better discovered, understood, and ranked by search engines, while providing users with a clear and stable access path.To effectively utilize the Anqi CMS for content operations, it is essential to accurately master the three functions of "SEO title", "standard link", and "fixed link".

SEO title: The 'business card' of content in search engines

SEO title (usually refers to the "SEO title" set in the background of AnQi CMS) mainly corresponds to the HTML page's<title>Label content. It is not the article title that users see directly on the page, but is specifically prepared for search engines and browser tabs.

This title is the first element displayed to the user on the search engine results page (SERP), directly affecting whether the user clicks to enter our page.A well-written SEO title can accurately summarize the content of the page, include core keywords, and have certain appeal, thereby increasing the click-through rate (CTR).In the “Add Document” or “Document Category” interface of AnQiCMS, we can find the setting item for “SEO Title” in the “Other Parameters”.Even if the main title of the page is "Anqi CMS New Feature Introduction", we can also set the SEO title to "Anqi CMS New Feature Detailed: Content Model, SEO Tools and Multi-Site Management - Your Brand Name" in order to better attract target users and include more keywords.tdkTags are used to flexibly call and display these SEO titles in templates, and provide options for whether to attach the website name and custom separators, which allows us to finely control the search engine display effect of each page.

Standard link: Eliminate the 'signpost' of duplicate content

A canonical URL is a signal to search engines that "this page has other versions, but please attribute the main ranking and weight to this URL".In AnQi CMS, we can set up a 'standard link' in the 'Add Document' feature.<head>Partially insert one<link rel="canonical" href="[您的规范链接]" />the tag.

The main function of the standard link is to solve the problem of duplicate content. In actual operation, the content of a page may have multiple URLs for various reasons, such as:

  • URLs with different tracking parameters(example.com/page?source=baiduandexample.com/page?source=google)
  • URL variants generated by sorting, filtering, or pagination
  • URLs for mobile and PC versions (if responsive design is not used)
  • Post the same content under different columns but also want to specify a main link

If not using standard links, search engines may consider these URLs as duplicate content, spreading the page ranking weight, and even may choose a URL not as expected for indexing.By setting up a specification link, we clearly inform the search engine which URL is the "official" version, thus concentrating page authority and avoiding potential SEO issues.CanonicalUrlNeed to be used in the templatecanonicalThe tag is used to call, and it is usually used when doing foreign trade websites or handling complex URL structures to ensure that search engines correctly understand the main content.

Permanent link: the 'permanent address' for content access

Fixed link (Permalink), more often appears as 'Custom URL' in Anqi CMS.As the name implies, it refers to the permanent link address of a web page.Once set, this link should remain as unchanged as possible to ensure its stability and accessibility.AnQi CMS provides the 'Custom URL' setting option on both the 'Add Document' and 'Document Category' pages.

The fixed link serves to provide a clear, predictable, and friendly URL structure.An excellent fixed link is not only convenient for users to remember and share, but also helps search engines better understand the content of the page.yourdomain.com/products/anqicms-procompared toyourdomain.com/index.php?id=123&cat=5More semantic.In Anqi CMS, by default, the custom URL is automatically generated based on the input document title or category name, which greatly simplifies the operation.We can also modify it manually, but we must ensure uniqueness across the entire site.help-plugin-rewrite.md) Allows us to define the composition form of the URL, and the 'custom URL' is only used when pseudo-static rules are applied{filename}or{catname}The field name takes effect only in the naming mode, and once filled in, it means that the link of the document or category will be fixed permanently, not changing with the change of the static rule, which gives the content URL a very high stability.

The summary of distinction and function

By putting these three parameters together, we can more clearly see their responsibilities and collaborative work:

  • SEO title: It is the 'face' of the content, affecting the first impression and click-through rate of users on search engines. It tells search engines and users 'What is this page about'.
  • Standard linkIt is the 'official certification' of the content, used to solve the problem of duplicate content within the site, and guide search engines to concentrate the weight on the unique URL we specify.It tells the search engine "If you see other similar pages, please take this page as the standard.
  • Fixed link: It is the 'permanent address' of the content, constructing the URL structure of the website, providing a stable, readable, and friendly access path. It defines where 'this content is located'.

The three cooperate together to form the cornerstone of content SEO optimization in Anqi CMS.SEO title optimization enhances the display effect of search engines, standardized links ensure that search engines correctly identify and concentrate on the weight of the content, while fixed links provide a stable and semantically meaningful access path.As a website operator, properly setting these three parameters can significantly improve the search engine visibility of the website, enhance user experience, and ultimately drive business growth.

Frequently Asked Questions (FAQ)

1. Should I set 'SEO Title' and 'Fixed Link' on all pages?

Yes, it is strongly recommended to set meaningful SEO titles and fixed links (custom URLs) for each important page of the website.The SEO title helps the page stand out in search results, while a fixed link ensures the stability and readability of the URL.AnQi CMS automatically generates default SEO titles and custom URLs based on the content title, but manual optimization to include core keywords and more descriptive information will be better.

2. "Standard link" and "fixed link" both seem to involve URLs, what is the conflict or the relationship between them??

The specification link and the fixed link do not conflict but work together.The fixed link is the actual URL of your content, which is the 'permanent address' you want users to access and share.The canonical link is used when there are multiple URLs pointing to the same or very similar content to inform search engines which URL is the main version you want to be indexed and ranked.Generally, your fixed link should be used as the standard link for your page.The setting of standard links is more to solve the problem of duplicate content caused by technical, marketing, or structural reasons, rather than replace or change the actual fixed address of your content.

3. What will Safe CMS do if I do not set these parameters?

If you do not manually set these parameters:

  • SEO title: The AnQi CMS usually uses the main title of the page as the default SEO title.This may not always be the best, because the main title may be designed for the display of page content, and may not be suitable for search engines.
  • Standard linkIf not set, the search engine will try to judge which is the standard version, which may lead to uncertainty or weight dispersion. Anqi CMS will not automatically generate.rel="canonical".
  • Fixed link: Anqi CMS will automatically generate a URL path based on the pseudo-static rules of your website (such as number patterns, model naming patterns) and the title of the content.When adding a document or document category, the system will automatically generate a pinyin based on the title as the default value for the custom URL, thereby ensuring that the content has a basic access address.