What should be noted in link push for multilingual websites?
As an expert in the operation of AnQiCMS, I fully understand the importance of multilingual website content management and promotion in the wave of internationalization.Especially in the link push phase, multilingual websites face more complex and finer challenges compared to single-language websites.The strong multilingual support and SEO tools of Anqi CMS provide a solid foundation for us to effectively respond to these challenges.
Start the journey of multilingual content push
The link promotion of a multilingual website is not as simple as submitting the URLs of all language versions together.The search engine needs to accurately understand the language and region targeted by each page in order to display it correctly to the target user.Therefore, our core task is to ensure that the search engine can efficiently and accurately discover and index all versions of our high-quality content in all languages.The advantages of Anqi CMS in multi-site management, flexible content models, and advanced SEO tools make the process more controllable and efficient.
Establish a clear language version URL structure
In the operation of multilingual websites, establishing clear and independent URL structures for each language content is the first and most important step.This usually means using different top-level domains (such as .com, .de), subdomains (such as en.example.com, fr.example.com), or subdirectories (such as example.com/en/, example.com/fr/).The Anqi CMS supports multi-site management functions, allowing us to build independent sites for different language versions or to achieve language separation within the same site through subdirectories, and to customize SEO-friendly URLs through its pseudo-static rules function./en/article/your-titleFor setting up French content/fr/article/votre-titreEnsure that each language version has a unique address. This clear URL structure is the basis for all subsequent link push work.
Precise deployment of the Hreflang tag
To help search engines understand the relationship between different language versions of pages, it is essential to usehreflangthe tag correctly.hreflangTags can inform search engines that a page is an alternative version of another page in a specific language or region. Anqi CMS provides support for template design and multilingual tags, such astag-/anqiapi-other/10537.htmlAs shown, we can conveniently insert in the page<head>parthreflangLabel.This not only avoids the problem of duplicate content, but also ensures that users see the content most consistent with their language preferences in search engines.hreflangIt is an indispensable part of the multilingual link push strategy
Targeted search engine link push
AnQi CMS provides link push functionality, supporting active push interfaces of mainstream search engines such as Baidu and Bing, as well as the submission method through JS code for 360/Toutiao, etc. In a multilingual environment, we need to push the content of each language version separately:
- Baidu search push: It is necessary to submit the link to Baidu if our target users include Chinese speakers.For multilingual websites, we need to ensure that all Chinese page URLs are promoted through the Baidu Search Resource Platform's API interface.If the site shares a main domain for multiple languages and the Chinese content is in a subdirectory, we need to ensure that the pushed URL is a complete URL with a Chinese path.
- Bing search push (IndexNow/Submit API)For the international market, it must be an important traffic source.Whether using the IndexNow API or the Submit API, we need to obtain the corresponding API key and push for all language versions of the page that are not Chinese (or target Bing).This typically means setting up Bing push settings exclusively for each site (if in multi-site mode) or for each language version.
help-plugin-push.mdElaborates on how to obtain these interfaces. - JS automatic submission for other search enginesFor search engines like 360, Toutiao that provide JS code submission, we need to embed the corresponding JS code snippet into the template of all language versions of the website. Anqi CMS provides
tag-tongji.mdmentionedpluginJsCodetags can conveniently manage these JS code, ensure that they can be loaded and executed on all pages to push tasks.
Generation and submission of Sitemap in various language versions
Sitemap is an important file that informs search engines of the website structure and page URLs. For multilingual websites, we need to generate an independent Sitemap for each language version, or through a single Sitemap file byhreflangAttribute marks all language versions of each page.Our company's CMS has built-in Sitemap generation tools, and we should use this tool to generate Sitemap for each language version and submit it to the corresponding search engines.For example, submit an English Sitemap to Google Search Console and Bing Webmaster Tools, and a Chinese Sitemap to Baidu Search Resource Platform.This helps search engines discover and index our multilingual content faster and more comprehensively.
Content quality and localization depth
The ultimate goal of the link push is to attract users to visit.However, if the content pointed to by the pushed link is of poor quality or insufficient localization, it will also be difficult to retain the users attracted.As website operators, we know that content is the core.
- Accurate translation and localization of content: Not just literal translation, but also in line with local cultural habits and expression
- Localization of keyword research: Conduct independent keyword research for different language markets and reasonably arrange the content. The keyword library management function of Anqi CMS can provide help in this regard.
- User experience localizationIncluding currency, date formats, contact information, etc., to ensure that users feel natural and familiar when accessing the corresponding language version.The contact information settings and multilingual tags of AnQi CMS can assist in achieving these.
Continuous monitoring and optimization
The link push is not a one-time solution.After completing the above configuration, we need to continuously monitor the push effect and the search engine's crawling situation.By using the AntQi CMS's crawler monitoring and traffic statistics feature, we can understand the crawling frequency, index volume, and access data of each language version page.At the same time, regularly check the reports of each search engine webmaster tool, such as the data feedback of Baidu Search Resource Platform, Bing's URL submission records, verify whether the push is successful, and adjust and optimize the strategy according to the data feedback.
Conclusion
In multilingual website operations, link promotion is the key bridge connecting content and users.With the powerful multilingual support, pseudo-static management, link push tool, and comprehensive SEO features of AnQi CMS, we can build multilingual websites that are highly friendly to search engines and extremely attractive to global users.Through refined management and continuous optimization, ensure that every high-quality content crossing language barriers can be accurately delivered to the target users.
Frequently Asked Questions (FAQ)
Q1: Does Anqi CMS support configuring different URL rewrite rules for each language version?A1: The static rules of Anqi CMS support custom patterns. You can set up the static rules in the background according to your multilingual URL structure (such as whether it contains language identifiers, such as/en/or/fr/This defines the pseudo-static rules for URL forms in each language version. This ensures that each language's content has clear and SEO-friendly URLs.
Q2: How do I generate and submit Sitemap for websites with different languages in Anqi CMS?A2: AnQi CMS has the function of automatically generating Sitemap.For a multilingual website, if you treat different language versions as independent sites (through the multi-site management function of Anqi CMS), then each site will generate an independent Sitemap, and you can submit them separately.hreflangLabel to integrate information from all language pages and then submit it to the webmaster tools of major search engines.
Q3: How do I operate link push if my multilingual website is deployed under the 'Multi-site Management' of AnQi CMS, where each language version is an independent site instance?A3: In this case, each language version site will be considered an independent website entity.You need to log in to the backend of each language version site, go to the "Link Push" feature, and configure and manage the search engine push interface for that language version separately.This means that the English site is configured with an English push interface, the French site is configured with a French push interface, and so on.This deployment method helps to manage and monitor the SEO performance of each language version site more finely.