As an experienced CMS website operation person, I know that the timeliness of content and the speed of search engine inclusion are crucial for website traffic and SEO performance.The link push feature built into Anqi CMS is designed to help us efficiently notify search engines about updates to website content.When it comes to the Bing search engine's push, we have two main methods: IndexNow API and Submit API.Next, I will analyze these two push methods in detail from the perspective of operational practice and give my recommendation.
Bing IndexNow API: The Modern Push Choice
IndexNow is a new protocol jointly initiated by Bing and Yandex, aimed at improving the efficiency of content discovery in search engines.Its core concept is that when the content of the website changes (added, updated, or deleted), the website can immediately notify the search engine, rather than waiting for the search engine crawler to re-crawl.This greatly shortens the time for content to be indexed and updated, which is particularly beneficial for websites with high timeliness requirements, such as news, blogs, and product information.
In AnQiCMS, configuring the IndexNow API is relatively direct.Firstly, you need to access the IndexNow page of Bing Webmaster Tools to generate an API key.This key is not just a string, it also needs to be used for file verification./publicCreate a directory with the name of this API key.txtFile, and write the key content to the file. For example, if your API key isd2f0d24fc01e46c9be89c0d9b282227aYou need to create a file named/public/in the directoryd2f0d24fc01e46c9be89c0d9b282227a.txtand write in itd2f0d24fc01e46c9be89c0d9b282227a. After the file verification is completed, the concatenated API URL (for example:https://www.bing.com/indexnow?key=d2f0d24fc01e46c9be89c0d9b282227aPaste the link to the Bing IndexNow API address bar in the link push management of the AnQi CMS backend.
IndexNow 的主要优势在于其近乎实时的推送能力。Once the content is updated, Bing can receive notifications immediately, theoretically reflecting it even faster in search results.This is crucial for content that seeks fast exposure and timeliness.At the same time, as an open protocol, the future extensibility of IndexNow is also worth looking forward to. It may involve more search engines joining the support, thus achieving a one-push, multi-platform benefit.
Bing Submit API: A traditional and direct approach
Bing Submit API is a more traditional URL submission method.It allows website owners to submit new or updated URLs directly to Bing for indexing by sending HTTP requests.The setup process for this method is relatively simple, mainly depending on an API key obtained from Bing Webmaster Tools.
To use the Submit API, you also need to log in to Bing Webmaster Tools.In the settings page, you can find and copy your API key.https://ssl.bing.com/webmaster/api.svc/json/SubmitUrlbatch?apikey=aab11afb058b4aaea628b99849cdcc4d）。Copy this combined URL to the Bing Submit API address bar in AnQiCMS backend link push management.
The advantage of Submit API lies in its intuitive setup.Just need to get a key and configure it in AnQiCMS, no additional file verification steps are required.It provides a stable and verified mechanism to notify Bing about your content updates.However, compared to IndexNow, it may not provide the same immediate inclusion response, and its protocol design is also not intended to become a cross-search engine real-time indexing standard like IndexNow.
选择与推荐：AnQiCMS 运营者的视角
For AnQiCMS website operators, the choice of push method depends on the consideration of website needs and technical implementation.Both APIs are well supported by AnQiCMS's link push function, and the configuration process is also completed in the background interface, which is very convenient.
从现代化和效率的角度来看，我更推荐使用IndexNow API。
IndexNow represents the future direction of search engine indexing, it emphasizes timeliness and collaboration. Although it requires setting up a single.txt密钥文件放置在 AnQiCMS 的/publicPerform validation under the directory, which may be one step more than the Submit API, but this step is one-time.After verification, the daily use of IndexNow is as simple as Submit API, all of which are automatically completed by AnQiCMS to push URLs.It is more important that the design of the IndexNow protocol is to achieve faster indexing speed, which directly translates to your content being discovered and displayed to potential users by search engines more quickly.For our operations staff, this means a shorter cycle from content launch to traffic acquisition.
Submit API is still a valid and effective tool, but it is more like a traditional, point-to-point submission method.If you are unable to perform file verification for IndexNow for some reason (such as server configuration limitations, although this is usually not a problem in the AnQiCMS environment), or if your website content is updated less frequently and you do not have a high requirement for index timeliness, Submit API is also a reliable choice.
综合来看，为了最大限度地提升内容被必应收录的速度和效率，并拥抱搜索引擎索引的未来趋势，IndexNow API is the recommended push method for AnQiCMS users。It can provide stronger support for your content marketing and SEO strategy.
Common Questions and Answers (FAQ)
I configured IndexNow API and Submit API at the same time in the AnQiCMS backend, will there be conflicts or duplicate pushes?In most cases, configuring two push methods at the same time will not cause conflicts, AnQiCMS may try to push the URL to all configured valid interfaces.However, in terms of efficiency and **practice**, choosing and focusing on one effective method is sufficient.The Bing IndexNow API is intended to replace the traditional URL submission method, therefore, it is not necessary to continue using the Submit API once IndexNow is successfully configured.You can choose to disable Submit API, keeping only the IndexNow API configuration to maintain the simplicity of the push process.
Configure IndexNow API, if the key file is placed in
/publicthe directory after still cannot be verified, what aspects should I check?Ensure that the filename and content of the key file are exactly the same as the API key generated by Bing Webmaster Tools, including case sensitivity, and the file extension must be.txt. Next, check if the file is correctly placed in the root directory of the AnQiCMS website,publicand ensure that the file can be accessed by您的域名/您的API密钥.txtSuch URL is accessed. Firewall or server permission settings may also prevent Bing from accessing this file, you need to make sure thatpublicThe directory and its contents are readable to external parties.If my website's content update frequency is not high, is the advantage of IndexNow API still obvious?Even if the content update frequency of your website is not high, the advantages of the IndexNow API still exist.It ensures that every content update (whether it's new, modified, or deleted) can notify Bing at the fastest speed, thereby shortening the time it takes for Bing to rediscover and index your content.This helps keep your website content always up-to-date in search engines, avoiding display issues with outdated content due to periodic crawling delays by spiders.Therefore, no matter how frequent the updates are, IndexNow can provide a more efficient index notification mechanism.