What are the two types of proactive push methods provided by Bing? What are the differences between them?

As an expert in the field of CMS content operation for safety enterprises, I fully understand the importance of content being quickly indexed by search engines.In the digital age, the speed of search engine indexing directly affects the exposure of content and the reach of users.Bing is one of the world's most important search engines and provides an active push mechanism to help webmasters promptly inform them of new or updated content, thereby accelerating the crawling and indexing of pages.AnQi CMS is a content management system that highly focuses on SEO optimization, built-in with strong support for Bing automatic push, making the process simple and efficient.Bing currently provides two main types of proactive push methods, each with its own characteristics, but all aimed at enhancing the visibility of website content.

Bing 'Submit API' active push method

The first proactive push method provided by Bing is “submit API”.This method is relatively direct, mainly through obtaining an API key to build the push interface.To use this method, website administrators need to first access Bing Webmaster Tools and log in to their account.In the account settings, click the gear icon (settings) in the upper right corner to find and copy the API key.https://ssl.bing.com/webmaster/api.svc/json/SubmitUrlbatch?apikey=Combine them to form a complete push URL. For example, if your API key isaab11afb058b4aaea628b99849cdcc4d, then the complete URL will behttps://ssl.bing.com/webmaster/api.svc/json/SubmitUrlbatch?apikey=aab11afb058b4aaea628b99849cdcc4d.Paste this URL into the 'Function Management' module under the 'Link Push' function in the 'AnQi CMS' backend, corresponding to the 'Bing Search Active Push Interface Address Bar', to enable active push in the 'Submit API' mode.

Bing “IndexNow API” proactive push method

The second proactive push method is “IndexNow API”, which is a new, more modern protocol designed to achieve immediate notifications of content changes.IndexNow API's setup process is slightly different, it first requires verification of the website.https://www.bing.com/indexnowPage, here you can generate an API Key. To verify website ownership and enable this feature, you need to enter the website'spublicin the directory{API Key}.txtThe file, and write the generated API Key content to the file. For example, if the API Key isd2f0d24fc01e46c9be89c0d9b282227a, then a newd2f0d24fc01e46c9be89c0d9b282227a.txtfile, and writed2f0d24fc01e46c9be89c0d9b282227aUploaded as file content. After verification, the API Key and interface addresshttps://www.bing.com/indexnow?key=are concatenated to form the final push URL, for examplehttps://www.bing.com/indexnow?key=d2f0d24fc01e46c9be89c0d9b282227a.Similarly, enter this URL into the "Bing Search Active Push Interface Address Bar" in the Anqi CMS backend to start using the IndexNow API for content push.

Differences between the two active push methods

Bing's two proactive push methods are completely consistent in purpose, both designed to help search engines discover and index new or updated content on websites more quickly, thereby optimizing SEO performance.Whether it is the 'Submit API' or 'IndexNow API', they both point to the same configuration item in the Anqi CMS backend, namely 'Bing Search Push Interface Address Bar'. This means that in Anqi CMS, the enablement and management of these two methods are equally convenient.Additionally, both allow website administrators to monitor the status of submitted links and data feedback in Bing Webmaster Tools in real-time.

However, these two methods have significant differences in implementation details and technical background. The first is the way to obtain the API key, the key for 'Submit API' can be obtained directly from the settings of Bing Webmaster Tools, while the key for 'IndexNow API' needs to be generated through a special IndexNow page, and it also involves an additional file verification step, that is, creating and uploading a file in the root directory of the website named with the API Key..txtFile.The second method constructs the base address and parameter format of the push URL differently, reflecting the differences in their underlying protocols.“IndexNow API” is a relatively new and open protocol, which is not only supported by Bing but also adopted by some other search engines, indicating that it may have broader general applicability and ecosystem support in the future.Compared to this, "Submit API" is more like a proprietary interface of Bing itself.For users of the AnQi CMS, the choice of method mainly depends on personal preference and the degree of acceptance of emerging technologies. However, in terms of immediacy and efficiency, the 'new' IndexNow API has more advantages in terms of design concept.

The AnQi CMS integrates these two Bing proactive push methods, providing website operators with flexible and efficient SEO tools.No matter which way you choose, it can effectively improve the inclusion efficiency and visibility of website content in Baidu search engine, thereby better serving the goals of content marketing and user growth.This is the embodiment of the commitment of AnQi CMS to provide users with 'lightweight and efficient content management services', allowing every piece of content to reach the target audience at the fastest speed.

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