AnQi CMS provides fine SEO tools for content management and website operation, among which the distinction and application of SEO title, canonical link and fixed link are crucial for the performance of the website in search engines.As a senior enterprise CMS operator, I will elaborate on these features and how they work together to enhance the visibility and user experience of the website.

SEO Title: The core of optimizing search engine display

AnQi CMS allows you to set SEO titles separately in the document, category, tag, and single page editing interface.This means you can customize the text displayed in search results for each content type.For example, the H1 title of an article may be concise, but its SEO title can contain more keywords and descriptive phrases to enhance its competitiveness in specific search queries.<title>The content displayed to the search engine.

Through the template layer,tdkLabel, you can flexibly control the generation of page titles, such as deciding whether to append the website name at the end of the title, using what kind of separator, or even displaying the parent category title on the category page to achieve a more refined title optimization strategy.

Standard link: The authoritative path guiding search engines

Canonical Link, known as 'standard link' in Anqi CMS, is an important SEO feature, mainly used to solve the problem of duplicate website content.When a website has more than one URL pointing to the same or similar content, search engines may find it difficult to determine which is the authoritative version of the content, which may lead to reduced crawling efficiency or scattered rankings.

On the AnQi CMS document editing interface, you can specify a standard link for a document.If you want to concentrate the weight of the current document to another URL (for example, when the content is originally published on Site A, and转载 on Site B points to Site A), you can fill in the target URL here.http://orhttps://Starting point. Once set, the Anqi CMS will generate a<head>part to create a<link rel="canonical" href="你的规范链接" />tag to tell the search engine which is the preferred URL.

The correct use of standard links helps to avoid penalties for duplicate content, it is especially critical for scenarios such as content distribution, multilingual sites, or A/B testing, as it clearly communicates the preferred source of content to search engines, ensuring the concentration of SEO weight.

Fixed Links and Permalinks: Building User-Friendly Persistent Addresses

The fixed link (Permalink) and pseudo-static rules together constitute the URL structure system of the Anqi CMS website, which concerns user experience, search engine friendliness, and the long-term stable access to website content.

The pseudo-static rules are the foundation of the URL structure of the Anqi CMS management website. It allows you to use dynamic parameterized URLs (such as/?id=123&category=news）Convert to a more readable and semantically static URL（for example)/news/latest-article.html).The Anqi CMS is built-in with various static rule patterns including number patterns, model naming patterns, and category naming patterns to meet the needs of different websites.{id}（Data ID）、{filename}（Custom data link name）、{catname}（Custom category link name）、{module}(Model table name) and other variables, flexibly build a unique URL structure.

In the document, category, tag, and single page editing interface, AnQi CMS provides a "custom URL" field. This field is used for the static rules in the{filename}or{catname}Provide specific values for variables. For example, if the pseudo-static rule you choose contains{filename}then the 'about-us' you enter in the 'Custom URL' will be reflected inyourdomain.com/page/about-us.htmlSuch URLs contain. Custom URLs are usually automatically generated based on the content title in pinyin, but you can manually modify them to ensure semanticization and uniqueness.

And the "fixed link" is a more powerful setting, which allows you to specify a completely fixed URL for specific document content, and this URL will not be affected by changes in the pseudo-static rules.When the static rule of the website may be adjusted, but the URLs of certain core content (such as brand story pages, important download pages) need to be permanently unchanged, fixed links become particularly important./The access address of the document is set once and will be completely in accordance with the fixed link you set,不受任何dynamic generation rules or pseudo-static configuration的影响, ensuring the persistence and stability of the URL.

Collaboration and differentiation among the three

SEO titles, standard links, and static link/SEO rules each perform their duties in Anqi CMS, collectively serving the SEO performance and user experience of the website:

  • SEO titleFocused onText displayed on the search engine results pageIt directly affects the click-through rate and the search engine's understanding of the page theme, but does not involve the URL itself.
  • Standard linkIs aProvide URL suggestions for search enginesUsed to handle duplicate content issues, specifying the preferred URL to avoid SEO weight dispersion.
  • Static rulesDefinedUniversal generation pattern for website URLsMake it more readable and search engine friendly. The 'Custom URL' field is used to fill in the dynamic parts of these patterns to achieve personalized paths.
  • Fixed linkThis is for the pseudo-static ruleSpecial coverageIt provides a unit of content withAn immutable, persistent specific URLEnsure that the URL remains valid regardless of any changes in the underlying system rules.

In the operation, we will prioritize the configuration of unified pseudo-static rules, and then set up SEO titles and custom URLs for each content in detail.If content duplication is encountered or it is desired to direct the weight to a specific page, the standard link will be enabled.And fixed links are reserved for those core pages of the website where the URL must never change.By using these powerful features provided by Anqi CMS, we can build a website with clear structure, SEO-friendly, and easy to manage.

Frequently Asked Questions (FAQ)

  1. What is the relationship between the 'Custom URL' field of Anqi CMS and the pseudo-static rules?The "Custom URL" field is used to fill in the pseudo-static rules like{filename}or{catname}Such a dynamic placeholder.The static rule defines the overall structure pattern of the URL, while the 'custom URL' provides specific text content for a specific part of this pattern./news/{filename}.htmlAnd you entered "latest-updates" in the "custom URL" field in the article, then the final URL will be/news/latest-updates.html.

  2. Have I set the standard link, do I need to set the pseudo-static rule?Yes, standard link and pseudo-static rules serve different purposes.The static rules optimization is for the default display form of all content URLs on your website, making it more user-friendly for users and search engines.While a canonical link is used to inform search engines which is the authoritative URL you want indexed and ranked when multiple URLs point to the same content.Even if your website uses static rules, it may still produce duplicate content due to content distribution, parameter changes, and other reasons. In this case, standard links can play a role.

  3. If I set both 'Custom URL' and 'Fixed Link' at the same time, which one will take effect first?The priority of fixed links is the highest. If you set both 'Custom URL' and 'Fixed Link' for a document, the actual access address of the document will be completely the relative path filled in the 'Fixed Link', it will completely ignore and override the one generated by pseudo-static