Running a website operation, what we care most about is whether our content has been seen by users and whether it has been indexed by search engines.This data is like the pulse of the website, directly reflecting the health of content operation and the activity of the website on the Internet.AutoCMS knows these core needs and especially built practical traffic statistics and crawling monitoring functions, allowing us to easily grasp the key performance indicators of the website.
Why are we so concerned about traffic and spider data?
In simple terms, focusing on these data is to better understand and optimize our website.
Firstly,Traffic dataHelp us understand user behavior.Which articles are more popular?Where does the user come from?How long did they stay on the website?By analyzing this data, we can gain insights into users' interests and reading habits, thereby adjusting the direction of content creation, optimizing the website structure, even improving the promotion strategy, making it easier for users to find and like our content.
Secondly,Crawler monitoring dataIt is a weather gauge for the website SEO (Search Engine Optimization).Search engine crawlers (also known as 'spiders') are explorers that discover and index the content of our website.Do they successfully capture all important pages?Have you encountered any access barriers?How often is the scraping frequency?This information directly determines whether the website content can be indexed by search engines, thereby affecting the ranking of our content in search results.Understanding the behavior of web crawling can help us detect and solve technical problems in a timely manner, ensuring the website is friendly to search engines.
View traffic and crawler data in AnQi CMS
Auto CMS integrates these key data into the "Data Statistics" module on the backend, making it very convenient to view and analyze.
Log in to the backend, find and click on "Data Statistics" in the left navigation bar. You will see this module clearly display two core data charts:traffic record chartsandSpider access record chart.Additionally, Anqi CMS will also provide detailed record detail data, including the daily inclusion status of major search engines such as Baidu, Sogou, Souso, Bing, and Google, which is very helpful for comprehensively evaluating the SEO performance of the website.
View the website traffic data in detail
You can further delve into the traffic details to understand which pages have received the most views and which source channels have brought more visitors.比如，if an article released recently sees a surge in traffic, it is very likely that it has hit the pain points that users are most concerned about at the moment. We can consider creating more series of content around this hot topic or increasing promotion on social media.If certain pages have consistently low traffic, it may be necessary for us to re-examine the quality of the content, the attractiveness of the titles, or check for technical issues such as broken links, and optimize them in a timely manner.
Deeply inspect the crawling monitoring data
The monitoring data of the crawler focuses more on the technical level, it can reveal how the search engine robot interacts with our website.Here, you can see which search engine crawlers have visited the website at what time, which specific pages they have crawled, and the status of the crawling results.
For example, if the crawler frequently encounters 404 error pages during the crawling process, this indicates that the website may have broken links that need to be repaired as soon as possible to avoid affecting user experience and the trust of search engines in the website.If some important new content has not been accessed by the crawler for a long time, we need to check whether the Sitemap (website map) has been submitted and updated in time, or whether there are incorrect settings in the Robots.txt file that inadvertently prevent search engines from crawling this content.By analyzing the crawling frequency and paths of the spider, we can also optimize the internal link structure, guiding the spider to more efficiently discover and crawl the core content of the website, and reasonably allocate the 'crawling budget'.
Transform data into action
Data provided by Anqi CMS for traffic statistics and crawler monitoring is not just cold numbers, but a valuable guide for our content operation and SEO strategy adjustment.By combining the two for analysis, we can more comprehensively evaluate the overall health of the website.
For example, an article with high user traffic but low crawling frequency by the spider may require us to add more links to it within the page or highlight its importance in the Sitemap to attract more attention from the spider.An article that is frequently accessed by a crawler but has low user traffic may require us to further optimize the title and description to improve its click-through rate in search results, or to improve the content itself to better meet user needs.
In short, the traffic statistics and crawling monitoring functions of Anqi CMS provide website operators with a clear and comprehensive perspective to examine the vitality of the website.By regularly analyzing these data, we can continuously optimize the content, enhance user experience, ensure the website maintains a good performance in search engines, thus achieving sustained traffic growth and maximizing content value.
Common Questions (FAQ)
1. How often is the traffic statistics data updated? Is the data real-time?
The traffic statistics of AnQi CMS are usually real-time or near real-time.This means you can almost immediately see the latest visit status of the website.The crawling monitoring data is similar, it will be recorded quickly after the crawler accesses, making it convenient for you to understand and analyze it in a timely manner.
2. Why didn't some of my new content appear in the crawler monitoring records after a long time?
If new content has not been crawled for a long time, there may be several reasons.Firstly, please check if your Sitemap has been updated and submitted to search engines, ensuring that the URLs of new content are included in the Sitemap.Robots.txtFile, confirm that there are no rules accidentally blocking the crawler from accessing these pages.In addition, the quality and uniqueness of the content, as well as the overall weight of the website, will also affect the frequency of search engine crawling.
3. Is there a difference between the traffic data of AnQin CMS and the data I see in my Baidu/Google statistics backend, is it normal?
Yes, it is normal to have differences.Different statistical tools (including Anqi CMS itself, Baidu Statistics, Google Analytics, etc.) may have subtle differences in data collection methods, robot traffic filtering, deduplication logic, and so on.These differences usually do not affect your judgment of the overall trend of the website.When conducting SEO effectiveness assessment, it is generally recommended to take the data provided by the official search engines (such as Baidu Resource Platform, Google Search Console) as the main reference.