In the operation of a website, a clear and meaningful URL structure is not only a manifestation of the aesthetic beauty of the website, but also a key factor in improving search engine visibility and user experience.When it comes to how to configure the pseudo-static rules to optimize the URL structure and improve search engine visibility?When talking about this topic, AnQiCMS provides very flexible and powerful tools to help us easily achieve this goal.

Understanding pseudo-static: Why is URL optimization so important?

Before delving into the configuration, let's talk about what pseudo-static is and why it is so important for your website.

Many website contents originally exist in the form of dynamic URLs, such asyourdomain.com/article.php?id=123&category=news。This type of URL usually contains question marks, equals signs, and a string of numbers or parameters, which can indeed correctly point to the content, but from the perspective of search engines and users, it is not ideal.

The disadvantages of dynamic URLs:

  • Search engine crawling difficulty:Complex dynamic parameters may lead to a decrease in the efficiency of search engine spiders crawling and may even be misjudged as duplicate content.
  • Poor user experience:This kind of URL is hard to remember, not easy to share, and does not look "professional" or "friendly" enough.
  • Lacks keywords:URL typically does not include keywords related to articles or products, missing an important SEO signal.

While pseudo-static URLs, as the name implies, are 'dynamic pages that look like static pages'./news/anqicms-seo-guide.htmlThis format. This URL can preserve the flexibility of backend dynamic content while also providing many advantages of static URLs:

The advantages of pseudo-static URLs:

  • Search engine friendly:A clear URL structure allows search engines to better understand the theme of the page content, and may include keywords in the URL to improve ranking.For example, an URL containing “anqicms-seo-guide” is more informative than an URL with “id=123”.
  • Enhance user experience:Users find it easier to read, remember, and share clean and tidy URLs. Users are also more likely to click on URLs that contain readable words.
  • Increase website trustworthiness:A professional URL structure makes the website look more standardized and trustworthy.

AnQi CMS fully understands these pain points, and has built powerful pseudo-static configuration and 301 redirect management capabilities into the core functions of the system, allowing you to easily optimize URL structures and enhance the SEO effect of your website.

How to configure the pseudo-static rules of Anqi CMS?

In the Anqi CMS backend, you can go to the 'Function Management' menu to find the 'URL Rewrite Rule' option.Here are various preset rules and highly customizable options to meet the needs of different websites.

The system built-in four commonly used pseudo-static rules, you can choose according to the type and preference of your website:

  1. Digital Mode:This is the most basic mode, usually using the content ID to construct the URL, for example/article/123.html. This mode is concise and clear, and is often used on Chinese sites.
  2. Model Naming Pattern:This pattern will include the name of the model (such as article, product) that the content belongs to in the URL, for example/article/anqicms-seo-guide.html. It is suitable for English sites and can more intuitively reflect the type of content.
  3. Category Naming Pattern 1/2:These two modes will construct URLs based on the hierarchical classification of content, for example/news/tech/anqicms-seo-guide.html。The classification naming pattern makes the URL structure level clear, which is beneficial for user experience and SEO, especially for websites with complex classification systems.

In most cases, choosing one of the built-in modes can meet the needs of most websites.If you have more fine-grained control requirements for URL structure, Safe CMS also provides 'custom mode'.

Deep understanding of custom pseudo-static rules

The custom mode is the essence of the safe CMS pseudo-static function, allowing you to completely customize the URL forms of various page types according to your SEO strategy and website structure.

In custom mode, you will see six groups of rules, each corresponding to document details, document list, model homepage, single page, tag list, and tag details. Each rule is composed of规则名===规则值The format composition, for example:archive===/{module}-{id}.html

It includes several core concepts:

  • Rule name:Represents different types of content pages on the website, such asarchive(Document detail page),category(Category list page),page(Single page detail page) and others.
  • Rule value:Defined the URL structure corresponding to the rule name. Here, various variables can be combined to construct the URL.

Available variables:Auto CMS provides various variables, giving you great flexibility when building URLs:

  • {id}The unique ID of the content.
  • {filename}：Content's custom link name, usually automatically generated from the title pinyin, or manually set (in the 'Custom URL' field set in the document, category, tag editing page).This variable is very important, as it usually contains keywords, which is very beneficial for SEO.
  • {catname}：Categorization custom link name, automatically generated from the category name or manually set.
  • {catid}The unique ID of the category.
  • {module}：URL alias of the content model it belongs to (defined in the content model settings).
  • {page}：Page number. Please note, the page number variable{page}should be placed within parentheses, such as(-{page}), indicating that this part is optional and will only be displayed when pagination is present.

Custom rule practice example:

  1. Keyword-friendly article detail page: archive===/{module}/{filename}.htmlFor example:/article/anqicms-seo-guide.htmlThis rule is very beneficial for SEO because the URL includes the model name and custom keywords. Make sure to include in the document published,{filename}Set a meaningful custom URL.

  2. A well-structured category list page: category===/{module}/{catname}(-{page})For example:/news/tech/or/news/tech-2/(Second page) This rule can clearly show the category hierarchy,{catname}the introduction also increases the keyword density,(-{page})Ensured the specification of pagination URL.

  3. Simple single page: page===/{filename}.htmlFor example:/about-us.htmlFor pages such as “About Us” and “Contact Us”, this concise URL form that includes keywords is**selected.

Key tips:

  • {filename}and{catname}The value, when you edit documents, categorize, or tag, the system will automatically generate pinyin based on the title, but you can also manually modify it.Please ensure that these custom URLs are unique throughout the entire site, otherwise the system will automatically add random numbers at the end to ensure uniqueness.
  • After modifying or setting up the pseudo-static rules, be sure to perform a comprehensive test to ensure that all pages can be accessed normally.

Practical suggestions for configuring pseudo-static

  1. Maintain consistency:Once the pseudo-static rules are determined, try not to change them frequently.Frequent changes to the URL can have a negative impact on the website's SEO.If indeed it is necessary to change, be sure to cooperate with 301 redirect.
  2. Integrate keywords:In{filename}and{catname}Reasonably integrate relevant keywords with the content. This not only helps search engines understand the page, but also improves the willingness of users to click.
  3. Concise and clear:The shorter the URL, the better, try to avoid unnecessary redundant information.
  4. Use 301 redirects wisely:If your website previously used dynamic URLs or old pseudo-static rules, after changing to the new rules, please make sure to set up 301 redirection in the '301 Redirect Management' feature of Anqi CMS, and permanently redirect the old URL to the new URL.This can effectively prevent traffic loss and SEO weight dispersion.
  5. Comprehensive test:Each time you modify the pseudo-static rules, you should test the main pages, category lists, article details, and search results of the website to ensure that they can be accessed normally and that the URL structure meets expectations.

With the ability to configure pseudo-static rules provided by the AnQi CMS, you can bid farewell to messy dynamic URLs and create a set of