As an experienced website operations expert, I fully understand the importance of setting TDK (Title, Description, Keywords) on the homepage for search engine optimization (SEO).It is not only the 'business card' of the website on the search engine results page (SERP), but also a key element to attract users to click and enhance the visibility of the website.AnQiCMS was designed with this in mind from the beginning, providing users with an intuitive and powerful TDK setting function, making it easy for even SEO novices to configure, laying a solid foundation for the website's good start.

Today, let's delve into how to configure the title, keywords, and description of the homepage in AnQiCMS, and share some practical operation strategies.

TDK: The 'First Impression' of the website on search engines

Firstly, let's briefly review the meaning of TDK:

  • Title (Title)This is the page title, which will be displayed in the browser tab and the title area of search engine results pages. It is the most direct information that search engines and users have about the theme of the web page.
  • Description (Description)This is a brief summary of the web page content, usually displayed below the title on search engine results pages. It is designed to attract users to click and provide enticing information about the content of the page.
  • Keywords (Keywords)This is the core vocabulary or phrase related to web content.Although its direct ranking impact has significantly weakened in modern SEO, it is still an important auxiliary information to help search engines understand the page topic.

AnQiCMS understands the importance of these elements to a website, therefore incorporating TDK configuration as part of its core SEO toolkit, aiming to effectively enhance the visibility and attractiveness of websites in search engines for small and medium-sized enterprises and content operation teams.

Locate the Home Page TDK settings in AnQiCMS

Find the Home Page TDK settings in the AnQiCMS backend management interface very intuitively, without complex menu paths:

  1. Login to your AnQiCMS backend.
  2. Find and click in the left navigation menu“Backend Settings”.
  3. In the submenu of “Backend Settings”, you will see“Home Page TDK Settings”Options, click to enter the configuration page.

This page is the central hub for configuring the title, keywords, and description for your website's homepage.

Carefully configure each element of the homepage TDK.

After entering the "Home Page TDK Settings" page, you will see three core input boxes, each corresponding to the home page title, home page keywords, and home page description. Let's discuss how to configure them effectively one by one:

1. Homepage Title

The homepage title is the 'face' of the website, which is directly presented in the blue title link of the search engine results page (SERP).A good homepage title can quickly convey the core value of the website and attract users' attention.

In the 'Home Page TDK Settings' of AnQiCMS, you can directly fill in the title you want to display in the 'Home Page Title' input box.

Operation suggestion:

  • Include core keywordsEnsure that the title includes the 2-3 most important and relevant core keywords of your website.
  • Brand nameThe brand name is usually added at the end of the title, for example, "Your core service - Your brand name".This can enhance brand awareness as well as strengthen users' trust.
  • Attractiveness and simplicityThe title should be concise and attractive, stimulating the user's desire to click. Avoid keyword stacking to prevent being regarded as cheating by search engines.
  • Word count controlIt is recommended to keep the title within 25-30 Chinese characters (or 50-60 English characters) in order to ensure complete display in the SERP, although there is no absolute character limit.

2. Homepage Keywords (Homepage Keywords)

Homepage Keywords are used to define the main content themes of the website. Although search engines use these in their ranking algorithms to<meta name="keywords">The weight of the tag has been greatly reduced, but it is still your self-declaration of the core theme of the website, and it still has certain reference value for some vertical fields or niche search engines.

In the "Home TDK Settings

Operation suggestion:

  • Featured Core WordsSelect core keywords that are highly relevant to your website business and have a certain search volume.
  • Moderate in numberThe recommended number of keywords is usually between 3-5, and they should be separated by English commas ",". Avoid entering too many irrelevant keywords.
  • Focus on long-tail keywords[en] Besides core keywords, some long-tail keywords with potential for transformation can also be appropriately included.
  • [en] Not as a main optimization methodModern SEO emphasizes the quality of page content, user experience, and external links; do not view keyword tags as the only optimization method.

3. Homepage Description

The homepage description is the 'advertising phrase' of your website on the search engine results page.It will not directly affect the ranking, but its quality directly determines whether users will click on your website link.An attractive description can improve click-through rate (CTR), thereby indirectly enhancing ranking.

In the 'Home Page TDK Settings' of AnQiCMS, you can write your description content in the 'Home Page Description' input box.

Operation suggestion:

  • Precisely summarized[en]Use 1-2 sentences to clearly describe the main content or services provided by the website.
  • [en]Highlight the advantages.[en]Emphasize the unique selling points, core competitiveness, or problems solved for users by your website.
  • Guide click: Integrate a Call to Action, such as 'Learn more now', 'Free trial', etc.
  • Include keywords：Naturally integrate 1-2 core keywords can help users quickly judge the relevance of the page.
  • Word count controlThe description content is generally recommended to be controlled within 80-120 Chinese characters (or 160-240 English characters) to avoid being truncated in the SERP.
  • DifferentiationAvoid using generic, uncharacteristic descriptions and strive to make your description stand out among many results.

Application of TDK settings in the template (tdkTake tags as an example)'} ]

After you complete the configuration in the "Home Page TDK Settings" of the AnQiCMS backend, AnQiCMS will automatically render this information dynamically to your website's homepage template.For users who use the AnQiCMS standard template, these usually do not require manual operation.But as an operation expert, understanding its implementation principles can help better troubleshoot or customize requirements.

AnQiCMS through its powerful template tag system, especiallytdktags, extracts the background configuration data to the front-end page. For example, in your homepage template file (usually)index.htmlorbase.html) of<head>Region, you may see code snippets like this:

<title>{% tdk with name="Title" siteName=true %}</title>
<meta name="keywords" content="{% tdk with name="Keywords" %}">
<meta name="description" content="{% tdk with name="Description" %}">
  • {% tdk with name="Title" siteName=true %}: It will dynamically retrieve the homepage title you set in the background and according tositeName=trueParameters, automatically appended to the title with the website name, making the title more brand identifiable. You can alsosep="_"customize the separator.
  • {% tdk with name="Keywords" %}: to obtain the homepage keywords you have set.
  • {% tdk with name="Description" %}The description of the home page you set will be obtained.

This flexible tag calling method ensures that any modifications you make in the background are reflected in real-time and accurately on the website's front end, providing solid technical support for the website's SEO performance.

Summary

The 'Home Page TDK Setting' feature of AnQiCMS provides website operators with an efficient and easy-to-use tool for managing the 'first impression' of their website in search engines.By carefully configuring the title, keywords, and description of the homepage, and combining practical operation strategies, you will effectively enhance the search engine visibility of the website, attract more potential users, and ultimately help business growth.Remember, SEO is a continuous optimization process. Regularly reviewing and adjusting your TDK strategy will help your website stand out in the highly competitive online environment.

Common Questions and Answers (FAQ)

1. How will the website display if I haven't set the homepage TDK in AnQiCMS backend?If your AnQiCMS website backend has not set the home page TDK, the system will usually automatically extract some text as the title and description based on the current page content, or these tags will be displayed as empty.This will cause search engines to fail to accurately understand the theme of your website, reducing the display effect and click-through rate in search results, which is very unfavorable for SEO.Therefore, it is strongly recommended that you manually configure this critical information.

2. Is there a strict limit on the number of words/characters for the homepage TDK setting?Although AnQiCMS backend input box itself usually does not have strict limitations, search engines (such as Google and Baidu) have display length limits when displaying titles and descriptions.The title is recommended to be controlled around 25-30 Chinese characters or 50-60 English characters, and the description should be around 80-120 Chinese characters or 160-240 English characters.The part exceeding will be truncated and displayed with an ellipsis “…”.**Practice is refining your content within limits, ensuring that the core information is fully presented.

3. Does the TDK setting on the homepage only affect the website's homepage? How to set TDK for other pages?Yes, the 'Home Page TDK Setting' of AnQiCMS only takes effect on the homepage of your website.For other pages such as article detail pages, product detail pages, category list pages, or single pages, AnQiCMS also provides independent TDK setting options.For editing articles or products, there are usually fields such as 'SEO Title', 'Keywords', 'Description', etc. available for you to configure individually to ensure that each page has exclusive and highly relevant TDK information, achieving more refined SEO optimization.