Why do you need to do SEO competitor research?
The essence of SEO competition is keyword competition. Understand where your competitors rank in keywords and what strategies they use to develop an effective competition plan.Know yourself and the enemy, and you can take the initiative in SEO competition.
Analysis of 5 dimensions of SEO competitors
1. Keyword coverage analysis
Analyze which keywords your competitors rank for and how many long-tail keywords they cover. Use tools: SEMrush, Ahrefs, 5118.
2. Content Strategy Analysis
Analyze the content type, update frequency, and content depth of competitors. What types of articles rank well? How long on average are the articles?
3. External Link Analysis
Analyze the external link sources, quantity, and quality of competitors. Which websites gave them external links?
4. Technical SEO Analysis
Analyze the website speed, mobile adaptation, structured data and other technical indicators of competitors.
5. Paid strategy analysis
Analyze which SEM keywords competitors are using, and advertising strategies.
Find the correct SEO competitor
Direct competitors:Websites with the same target keywords as yours
Indirect competitors:Websites that compete with you on some keywords
Ideal competitors:Websites you hope to surpass in 3-6 months (ranked 1-3 positions lower than you)
Competitor Analysis Tool
- SEMrush:The most comprehensive SEO analysis tool, covering keywords, backlinks, and ads
- Ahrefs:The strongest link analysis, keyword research is also very powerful
- 5118:The most comprehensive domestic data, suitable for Baidu SEO
- SimilarWeb:Traffic source analysis
- builtwith.com:Technical stack analysis
Action strategy after competitor analysis
1. Find opportunity keywords
Find keywords that competitors rank high but have general content quality, create higher-quality content to surpass them.
2. Content Differentiation
Analyze the content gaps of competitors, covering the keywords they have not involved.
3. Learn from successful experiences
Learn from the successful SEO strategies of competitors and apply them to your own website.
4. Develop a differentiated positioning
If you cannot surpass the competitor on the core word, you can choose differentiated positioning and focus on the细分领域细分领域.
FAQ
Q: How many competitors should be analyzed?
A> Analyze 5-10 core competitors and that's enough, too many will scatter your energy.
Q> How much does SEO competitor analysis cost?
The A>5118 free version is enough to meet basic needs. Professional tools SEMrush/Ahrefs cost about 200-500 yuan per month.