What is SEO?
SEO (Search Engine Optimization, search engine optimization) is a method to improve the ranking of a website in search engine natural search results by optimizing the structure and content of the website, thereby obtaining more free traffic.SEO is different from paid advertising, it gets "free" traffic and has long-term value.
The working principle of search engines
Search engines work in three steps:
- Crawling:Search engine spiders (crawlers) regularly visit web pages to discover new content
- Indexing:Store the scraped content in the database and create an index
- Ranking:When a user searches, find the most relevant results from the index, sorted by relevance and quality
The three core elements of SEO
1. Technical SEO
Ensure that the website can be normally crawled and indexed by search engines. Including: clear website structure, standard URL, fast loading speed, mobile adaptation, HTTPS encryption, Sitemap submission, and more.
2. Content SEO
Provide high-quality, valuable content. Including: keyword research, title optimization, content length, internal link building, regular updates, etc.
3>external link SEO
Acquire links from other high-quality websites to your website. External links are a key indicator for search engines to judge the authority of a website.
SEO Checklist for beginners with no prior knowledge
Step 1: Register for Baidu Webmaster Tools
Submit your website and Sitemap to let Baidu know your website exists.
Step 2: Research keywords
Use Baidu Keyword Planner or 5118 to find the target user's search keywords.
Step 3: Optimize the page title and description
Set a unique Title and Meta Description for each page, including target keywords.
Step 4: Create high-quality content
Surround the target keyword and regularly publish valuable articles.
Step 5: Build internal links
Link related articles to each other to enhance page authority.
Step 6: Obtain external links
Obtain high-quality external links through cooperation, contributions, resource sharing, and other means.
Step 7: Regularly analyze and optimize.
Use Baidu Statistics to track traffic and rankings, and continue to optimize.
The SEO advantages of AnQi CMS
The AnQi CMS is built with complete SEO features: custom Meta tags, automatic Sitemap generation, robots.txt configuration, URL static, structured data support, and more, making SEO optimization simple.
FAQ
Q: How long does it take to see the effects of SEO?
A> Generally, it takes 2-6 months. New websites need more time to establish trust and indexing.
Q: Does SEO require continuous investment?
A>SEO is a long-term investment. After the content is well done, the natural ranking can be maintained for a long time without continuous payment. However, it is necessary to update the content regularly to keep it alive.