What is a user experience map?
A User Experience Map is a visual tool that fully presents the entire process from the user's first contact with the website to the completion of the goal, including each step of user behavior, thoughts, emotions, and pain points.It helps the team to view the website from the user's perspective, and discover optimization opportunities.
The value of user experience maps
- Global perspective:Exit the single page and examine the user experience from the overall process
- Discover pain points:Identify friction points and drop-off points in the user journey throughout
- Team collaboration:Let design, development, and operations teams reach a consensus on user pain points
- Priority sorting:Determine optimization priority based on the severity of pain points
Steps to create a user experience map
Step 1: Define the user profile
Define the target user group to be analyzed, such as "IT industry purchasing managers aged 25-35".
Step 2: Define the user journey
List the key steps from the user's contact with the website to completing the conversion: discover the website → browse the homepage → search for products → view details → consult / place an order.
Step 3: Record user behavior
Record what the user actually does at each step, such as which link was clicked and how long the user stayed.
Step 4: Label the user's emotions.
Mark user's emotional experience at each step with a positive-negative emotion curve.
Fifth step: Identify pain points
Mark the lowest point of the user's emotions, these are the pain points that need to be optimized first.
Step 6: Develop an improvement plan
Propose specific improvement measures for each pain point.
User Experience Map Example
| Steps | User Behavior | emotions | pain points | improvement |
|---|---|---|---|---|
| discover website | Search keywords | 🟢 | None | - |
| Go to Home Page | View Navigation | 🟡 | Navigation Category Unclear | Optimize Navigation Structure |
| Search Product | Enter Keywords | 🟢 | None | - |
| View Product Page | View Details | 🔴 | Page loads slowly | Optimize image loading |
| Inquire/Order | Click to contact | 🟡 | Form is too long | Simplify form fields |
How AnQi CMS assists in UX optimization
The data statistics function of AnQi CMS can help identify user experience issues: by locating pain points on pages with high bounce rates, understanding user click behavior through heat maps, and discovering unmet user needs through search results with no results.
FAQ
Q: How long does it take to create a user experience map?
A>Small websites 1-2 days, large websites 3-5 days. It is recommended to combine user research data while doing so.
Q: Does user experience mapping need to be done by a designer?
A> It is best led by a product manager or user experience researcher, with participation from design, development, and operations.