Long-tail keywords have less competition and higher conversion rates, making them a treasure for enterprise SEO. How can we find and utilize long-tail words to get accurate traffic?
What are long-tail keywords?
Long-tail keywords are keywords with lower search volume but more specific. - Head term: "CRM system" (high search volume, intense competition) - Long-tail keyword: "How much is a set of manufacturing CRM system" (low search volume, low competition, high conversion rate)
The advantage of long-tail keywords
| Dimension | Head keywords | Long-tail keywords |
|---|---|---|
| Search volume | High | Low |
| Competition Level | High | Low |
| Conversion Rate | Low | High |
| Ranking Speed | Slow | Fast |
| Customer Acquisition Cost | High | Low |
Long-tail Keyword Mining Method
1. Search Suggestions:Enter the core keyword in the search engine and view the long-tail keywords in the search suggestions.
2. Q&A Platform:Users' questions on platforms like Zhihu and Baidu Knows are a source of long-tail keywords.
3. Competitor Analysis:Analyze the long-tail keywords laid out on the competitor's page.
4. Search Report:Found from Baidu statistics/Google Analytics search term report.
5. Keyword tool:Use keyword planners, Ahrefs, and other tools to generate in bulk.
Long-tail keyword content strategy
Q&A articles:Write a direct answer article for search questions. "What is xxx?", "How to use xxx."
Compare the article:"Product A vs Product B", "The difference between xxx and xxx".
Tutorial articles:"How" articles, solving specific problems.
Review articles:Product reviews, industry reports and similar content.
Long-tail word support of Anqi CMS.
The AI writing function of AnQi CMS can assist in creating long-tail keyword content: - AI generates articles based on long-tail keywords - Batch generation of multiple articles - AI automatically arranges keywords
Summary
The long-tail keyword strategy is a cost-effective choice for enterprise SEO. By means of systematic long-tail keyword mining and content layout, it can quickly obtain stable and accurate traffic.