Traditional text and image content is no longer able to attract users' attention. Interactive content can enhance user engagement and significantly increase the time spent on the site.

What is interactive content?

Interactive content is the form of content that requires active participation from the user.Compared to passive reading, users can participate in content through actions such as clicking, dragging, and selecting, gaining a deeper understanding and a better experience.

Common forms of interactive content

Infographics:Visualize complex data, users can click to view detailed information. Tools: Canva, Easelly.

Interactive charts:Users can filter, switch, and zoom in on data charts. Tools: Datawrapper, Flourish.

Test/Questionnaire:Industry knowledge test, user profile questionnaire, results can be shared. Tools: Typeform, Wenjuanxing.

Calculator/Evaluator: ROI calculator, cost estimator, solving users' practical problems.

Slide comparison:Comparison of product effects before and after use, swipe to see changes.

Step by step production

1. Determine the goal:What problem does the interactive content need to solve? To increase participation or collect leads?

2. Choose the form:Choose the most appropriate interactive form based on the content and goals.

3. Design the prototype:Draw a sketch first to determine the user interaction process.

4. Content creation:Prepare the copy, data, and materials required for the interaction.

5. Technical implementation:Use tools to create or customize development.

6. Embed Website:Embed interactive content in the Anqi CMS article editor.

Anqi CMS Support

SecureCMS supports: - Insert interactive content through the HTML editor - Embed iframes generated by third-party interactive tools - Support custom CSS and JS - Responsive adaptation for all devices

Effect Data

Compared to traditional text and image content, interactive content: - User stay time increases by 3-5 times - Sharing rate increases by 2-3 times - Lead conversion rate increases by 50-80%

Summary

Interactive content is an effective means to enhance the effectiveness of content. Start with simple quizzes and infographics, and gradually try more interactive forms.