Many corporate websites are just an 'electronic business card'——displaying company information, showing a few photos, and leaving contact information.This website looks good but is not useful, it is difficult to bring actual business conversion.

The goal of a marketing-oriented website is clear: to make the website a customer acquisition tool, not just a display window. Below, we introduce how to build a real marketing-oriented website using Anqi CMS.

What is a marketing website?

Core characteristics of a marketing website:

  • Goal-oriented: Each page has a clear conversion goal (leaving a message, consulting, ordering) - Clear user path: Visitors know what to do next - Trust building: Eliminate doubts through case studies, data, and endorsements - Call to action: Key positions have buttons guiding action - Data tracking: Record the conversion effect of each source

The page structure of a marketing website

A standard marketing website includes:

Home page (conversion center):The first screen is the value proposition - "What problems can we solve" + "Why choose us" + a clear CTA button Below are arranged in order: core strengths, successful cases, customer reviews, partners, latest content

Product/Service Page (Conversion Core):Do not just list products. Each product page should include: - Problem analysis of the product (why the user needs this) - Solution introduction (how your product solves it) - List of features and characteristics - Application scenarios and cases - Customer reviews - Comparison with competitors (differential advantages) - CTA button (consult immediately/free trial)

Case page (building trust):Display real customer success cases, including customer name (or industry), needs, solutions, and effect data.

Content marketing page (SEO customer acquisition):Blog/news/knowledge base, attract search engine traffic through high-quality content, and embed product links and CTAs in articles.

Contact us (final conversion point):Form, phone, WeChat, email, multiple ways for users to contact you.

Marketing function support for AnQi CMS

AnQi CMS is built with multiple marketing website features required:

Form collection:Built-in form module, supporting custom fields, submission verification, and automatic email notification after submission. It can track the source and conversion of each form.

Data statistics:Built-in access statistics function, can view PV, UV, source page, dwell time and other key data.Collaborating with Baidu Statistics and Google Analytics, it is possible to deeply analyze the conversion funnel.

SEO toolbox:SEO is done well, only then will there be more natural traffic. The Anqi CMS SEO toolbox ensures that each page is correctly indexed and ranked by search engines.

Responsive design:Over 70% of website traffic comes from mobile devices. Anqi CMS templates automatically adapt to various device sizes.

Practical: Build a marketing website in 3 steps

1. Select a template → AnqiCMS offers multiple marketing templates, choose one that is closest to your needs 2. Fill in content → Use AI writing function to quickly generate a draft of the copy 3. Configure conversion → Set up forms, CTA buttons, contact information The entire building process can be completed by an experienced person in 1-2 days.

Summary

A marketing website is not just about looking good, but also about achieving the complete chain of "traffic→interest→trust→conversion".The AnQi CMS provides a complete toolset from content management to data tracking, and is an ideal choice for building a marketing-oriented official website.