Friendly links, also known as website exchange links, refer to placing links to the other party’s website on one’s own website, and are also a form of external links. Making good links can improve the weight of your website and the keyword ranking of your website. Friendly links are more beneficial to the ranking of the website than ordinary external links.


In addition to the commonly used friendly link management, Anqi CMS also opens the API interface for friendly links, which can connect to third-party automatic friendly link platforms to realize the real-time automatic friendly link processing capabilities of friendly links. Currently, Didi Friend Links platform that has been connected to automatic links and links has Didi Friend Links.


When we optimize our website, we should find more friendly links for our website that are suitable for your website. There are tips for exchanging friendly links, please pay attention to:


1. Check the inclusion of the other party’s website. The gap between the inclusion of the website should not be particularly large.

2. We need to consider the weight of the other party’s website. Generally, it is best to find a website with a weight that is equivalent or a website with a weight that is higher than you.

3. Look at the number of friendly links on the other party’s website. If the number of friendly links on the other party’s website exceeds more than 30 and has the same weight, we recommend that you do not exchange them.

4. The other party’s website industry must be related to its own website industry. The relevant websites have better results in ranking keywords. The industry is not relevant, it is better not to change it. If it is some portals, you can change it if the industry is not related.

5. Friendly links have a continuation effect, that is, if the website you exchange is punished by search engines and downgraded, it will also affect your website, which may implicate and cause your website to be downgraded. Be careful to avoid being K-station.

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