Friendship link, also known as website exchange link, refers to placing a link to the other website on one's own website, which also belongs to a form of external link.Building good friendship links can enhance the weight of your website and improve your website's keyword ranking.The friendship link is more beneficial for the website's ranking than a regular external link.
When optimizing the website, we need to find more suitable friendship links for our site. There are skills to be aware of in the exchange of friendship links.
1. To check the website inclusion status of the other party, the difference in website inclusion should not be particularly large
2. We need to consider the weight of the other website, generally it is best to find a website with equivalent weight or a website with higher weight than yours for exchange.
3, Look at the number of friend links on the other website. If the number of general friend links on the other website exceeds 30 or more, we recommend not exchanging links under the same weight.
4, The industry of the other's website must be related to your own website, as related websites have a better effect on keyword ranking.Industry irrelevant, better not to change.If it's a portal site, it can be replaced even if it's not industry-related.
